Violet Fryer Email & Phone Number

Juno Beach, Fl, Us

Built on 20+ years of experience in energy optimization, data science, forecasting, and analytics, NextEra Analytics, Inc. (NEA), a subsidiary of NextEra Energy Resources, developed NextEra 360™ comprehensive energy management software, designed to increase operational efficiency, reduce cost, and accelerate decarbonization. Marketing Manager, NextEra Energy, Juno Beach, FL / 2024 - PresentResponsibilities:Spearhead digital marketing initiatives to grow brand awareness and drive lead generation for the NextEra 360 SaaS software product targeting C&I customers.Create and implement comprehensive marketing campaigns, overseeing digital strategies for industry tradeshows and events to support NextEra 360 sales goals.Develop and produce high-impact thought-leadership content, such as case studies, white papers, and infographics, to drive lead generation and significantly enhance the digital media presence and website user experience.Establish and monitor KPIs to measure and refine multiple campaigns across various online channels, drawing meaningful conclusions and identifying improvement opportunities.Implement online lead generation tools, tracking metrics to optimize conversion rates through continuous realignment of tactics.Conduct thorough market research and competitive analysis to identify new marketing opportunities and inform strategic decisions.Develop and execute innovative marketing campaigns across digital, social media, and traditional channels, leveraging data-driven insights to enhance performance.Build and maintain strong relationships with key customers, partners, and stakeholders to enhance collaboration and drive marketing initiatives.Foster a high-performance marketing culture through effective leadership, including managing the marketing team and vendors, to ensure peak productivity and brand alignment.

Juno Beach, Fl, Us

Responsibilities:Lead the company's marketing strategy for the Energy Conservation Cost Recovery (ECCR) brand across the enterprise; partnering and engaging with cross-functional teams, business units, and affiliated companies to build the brand and deliver measurable business resultsDeliver and manage scalable digital marketing campaigns, direct marketing, media, public relations, web, trade shows, and product collateralManage the creative development process across studio, media agency, and PR partners with expertise in writing and editingTrack and analyze campaign performance and insights using quantifiable metrics from digital marketing platforms Manage and monitor the allocation of marketing and advertising budget to optimize ROI and business impact

New York, Ny, Us

Marketing Evolution specializes in measurement and optimization solutions that increase campaign performance, sales, and engagement on behalf of it's customers. With a person-centric approach to providing marketers with actionable insights, we proactively recommend media, message, and budget allocation insights to enable customers to make smart decisions that will maximize ROI and brand impact.Responsibilities:Supported Executives and Customer Success leadership in developing trusted customer relationships.Acted as a hub leader by coordinating between team members, setting priorities, and ensuring that everyone is communicating openly, all while fostering a positive team culture.Oversaw project timelines and roadmaps; ensured the project logistics are on track by guiding project management.Took ownership over team's software and analytics deliverables to assigned customers.Managed a team of people performing day-to-day execution of multiple software and analytics projects. Owned day-to-day customer relationships and delivered increased marketing ROI for the engagement.Lead customer conversations and presentations with the goal to gain trusted ongoing relationships with customer and agency teams.Trained customers on how to use our software.Created and reviewed PowerPoint presentation materials.

New York, Ny, Us

Harpoon Digital, a Time Inc. agency, specializes in full-service digital strategy, planning/buying, and optimization/reporting. Online media include programmatic, local, social, network, email and search solutions.

Columbia, Md, Us

Developed and managed Merkle's media optimization program on behalf of Fortune-500 company to provide key performance measurement metrics and strategic decision-making insights that influence comunication goals and budget efficiencies.Cultivated strong relationships with 25+ publisher groups across 140+ media brands, media agencies, and vendors to scale better decision-making and negotiating points of discussion between client and publisher within the marketplace.Distilled complex data into clear and actionable recommendations by convenying key messages and presenting data in a visual/compelling way. Worked collaboratively and effectively communicating across key cross-functional work streams to support the program.

Westport, Ct, Us

Three-month contracted consultant position to help address media strategy needs, conduct proprietary research and surveys to gain understanding of the client's marketplace needs. Project responsibilites included analysis of the research data, strategy development/delivery of presentations, and recommendations to client.

Greater Chicago Area, Il, Us

Expertise in media research and market strategy as it relates to the planning and execution of communication plans within the Mondolez portfolio of global products. Worked alongside leadership team to establish strategic direction through market-based insights and customized audience/performance measurement. Collaborated directly with media agencies and business partners on successful strategic market level information that aligned with brand goals and business initiatives. Closely involved with developing proprietary planning/insight delivery tool that helped individual brand teams tell a story about their consumer and effectively reach them through the consumer's purchase journey.

London, Gb

• Provided U.S. and Worldwide strategic insight and research for new business pitches, client and internal meetings.• Designed and managed the production of annual media landscape, trend reports and POV’s that were distributed to OMD Worldwide as well as to current and potential clients. • Consulted with key vendors and internal client teams in the design of proprietary research in order to meet client objectives.• Analyzed consumer segmentation, sales, and targeting data in order to develop clients’ communication / messaging strategies.• Supervised and led staff of two analysts with the implementation of geo-demographic segmentation analyses (Claritas).• Maintained ongoing communications with syndicated research vendors to keep abreast of methodologies, supplier offerings, and standard research practices within the industry.• Negotiated vendor contracts (MRI, Simmons, IMS, Nielsen, Claritas, etc.) and provided guidance to group director on the allocation of resources.• Managed and developed magazine prototypes and adjustments used by all regional OMD offices.

New York, Ny, Us

• Point person to the TV Buying Department on a day-to-day basis. Worked closely with Director to provide analysis of national TV audiences and to publish documents on programming events such as Academy Awards, Super Bowl, Elections, Olympics, and many special events.• Provided weekly reports on national TV programming trends and other informational materials as needed to update BBDO’s buyers.• Wrote and designed quarterly analyses for various TV dayparts such as Primetime, Late Night, Daytime, and Children’s Programming.• Developed and maintained upfront and quarterly scatter audience estimates for network and cable television programs across all dayparts.• Key contact and department specialist for competitive expenditure data, on-line usage/ratings data, and demographic marketing data.

New York, Ny, Us

• Support and key contact to the Media Buying Department.• Wrote weekly primetime reports for the 1996-97 broadcast season as well as various quarterly reports for selected dayparts.• Developed upfront audience estimates for the 1996-97 and 1997-98 broadcast seasons.• Updated quarterly scatter estimates and maintained Donovan database.• Distributed Nielsen Overnight Reports to Broadcast Department.• Collected and analyzed research information from various sources for internal and client related purposes.• Learned the fundamentals of advertising through Y&R’s annual Media Training Program, which enhanced written, verbal and presentation skills.