Violet Fryer Email & Phone Number

Juno Beach, FL, US

Built on 20+ years of experience in energy optimization, data science, forecasting, and analytics, NextEra Analytics, Inc. (NEA), a subsidiary of NextEra Energy Resources, developed NextEra 360™ comprehensive energy management software, designed to increase operational efficiency, reduce cost, and accelerate decarbonization. Marketing Manager, NextEra.

Juno Beach, FL, US

Responsibilities:Lead the company's marketing strategy for the Energy Conservation Cost Recovery (ECCR) brand across the enterprise; partnering and engaging with cross-functional teams, business units, and affiliated companies to build the brand and deliver measurable business resultsDeliver and manage scalable digital marketing campaigns, direct.

New York, NY, US

Marketing Evolution specializes in measurement and optimization solutions that increase campaign performance, sales, and engagement on behalf of it's customers. With a person-centric approach to providing marketers with actionable insights, we proactively recommend media, message, and budget allocation insights to enable customers to make smart decisions.

New York, NY, US

Harpoon Digital, a Time Inc. agency, specializes in full-service digital strategy, planning/buying, and optimization/reporting. Online media include programmatic, local, social, network, email and search solutions.

Columbia, MD, US

Developed and managed Merkle's media optimization program on behalf of Fortune-500 company to provide key performance measurement metrics and strategic decision-making insights that influence comunication goals and budget efficiencies.Cultivated strong relationships with 25+ publisher groups across 140+ media brands, media agencies, and vendors to scale.

Westport, CT, US

Three-month contracted consultant position to help address media strategy needs, conduct proprietary research and surveys to gain understanding of the client's marketplace needs. Project responsibilites included analysis of the research data, strategy development/delivery of presentations, and recommendations to client.

Greater Chicago Area, IL, US

Expertise in media research and market strategy as it relates to the planning and execution of communication plans within the Mondolez portfolio of global products. Worked alongside leadership team to establish strategic direction through market-based insights and customized audience/performance measurement. Collaborated directly with media agencies and.

London, GB

• Provided U.S. and Worldwide strategic insight and research for new business pitches, client and internal meetings.
• Designed and managed the production of annual media landscape, trend reports and POV’s that were distributed to OMD Worldwide as well as to current and potential clients.
• Consulted with key vendors and internal client teams in the design of proprietary research in order to meet client objectives.
• Analyzed consumer segmentation, sales, and targeting data in order to develop clients’ communication / messaging strategies.
• Supervised and led staff of two analysts with the implementation of geo-demographic segmentation analyses (Claritas).
• Maintained ongoing communications with syndicated research vendors to keep abreast of methodologies, supplier offerings, and standard research practices within the industry.

New York, NY, US

• Point person to the TV Buying Department on a day-to-day basis. Worked closely with Director to provide analysis of national TV audiences and to publish documents on programming events such as Academy Awards, Super.
• Provided weekly reports on national TV programming trends and other informational materials as needed to update BBDO’s buyers.
• Wrote and designed quarterly analyses for various TV dayparts such as Primetime, Late Night, Daytime, and Children’s Programming.
• Developed and maintained upfront and quarterly scatter audience estimates for network and cable television programs across all dayparts.
• Key contact and department specialist for competitive expenditure data, on-line usage/ratings data, and demographic marketing data.

New York, NY, US

• Support and key contact to the Media Buying Department.
• Wrote weekly primetime reports for the 1996-97 broadcast season as well as various quarterly reports for selected dayparts.
• Developed upfront audience estimates for the 1996-97 and 1997-98 broadcast seasons.
• Updated quarterly scatter estimates and maintained Donovan database.
• Distributed Nielsen Overnight Reports to Broadcast Department.
• Collected and analyzed research information from various sources for internal and client related purposes.