• Elaboration of the strategic marketing/business communication plan for sports and entertainment areas for any company, with both BTL/ATL actions, focusing on their desired growth (market share, awareness, branding e.g.);• Consulting work for companies interested in participation of studies and public bids for equipments (entertainment complexes) and services related to sports, entertainment and culture;• Development of projects to improve the management of sports entities and entertainment complexes, with mapping and solutions for their marketing, commercial and financial departments;• Development of projects for sports practice and as business, focusing on small and medium-sized companies;• Development of projects for geek universe and e-sports;• Through Lionbridge company: - Evaluation of online ads for Google in order to improve their content, quality and layout, providing feedbacks and analysis, as well as providing ratings on their relevance according to users' research; - Evaluation of maps, addresses and companies information to determine their relevance and accuracy through research and intention of the users' searches, in accordance with the Lionbridge guidelines.

• Responsible for the business area of ​​Allegra Pacaembú, company which won the bid to operate the Pacaembu complex (stadium with 40k seats with a running track and club with an olympic swimming pool, 2 tennis courts, 1 multisport court, a gym room and a boulevard) for 35 years• Previous alignment with multidisciplinary teams for adaptations of the new project and suggestions for improvements• Performance in the strategy of the new complex project, as well as in 2020 pre-operation• Leader of commercial intelligence, targeting and supporting the hunter for prospections• Support to the operational manager in the parameters and negotiations with suppliers• Organization of sports venues for hourly rentals (tennis courts, multisport court and gym room), with interface with users and teachers for initial reservations• Continuous market mapping to develop new business for Pacaembu stadium and at the club• Data analysis, pricing, negotiations and formalization of proposalsMain results:• With Elos Fun agency, idealization and formatting of Pacaembu Fun platform, a portal of experiences with various products for individuals and companies (estimated revenues from R$ 1 to 2 million)• Increase of more than 30% in the venues' rental for sports practice in relation to the same period of the previous year (2019)• More than 50 monthly meetings with different companies (parking, catering, sports consultants and various suppliers) and agencies (sports marketing, live marketing and films productors) to formalize partnerships and reservations for events during 2020• In a month of operation, 2 corporate rentals were held (in 2018 and 2019 there was none in the same period) and 2 corporate events were formalized to be held during the year• In the same period, were left in effect more than 10 negotiations, and 4 of them are important sporting events. Also, more than 80 contacts were made for periodical return during the year for different types of events and partnerships

•Performance in the business development, strategy and planning (operation, marketing and commercial) of Arena Castelão (67K seats), in Fortaleza, and Arena Independência (25K seats), in BH•Responsible for product marketing and commercial intelligence of the arenas: pricing, analysis of potential partners and sponsors, targeting commercial hunters and agencies for prospection, and formatting presentations and proposals, passing through all stages of the sales funnel (SQL, SAL and MQL leads)•Social media monitoring, sports/entertainment market researches and data analysis•Worked through multidisciplinary team with Operational, Commercial and Financial managers, seeking to establish partnership for operational improvements, costs reduction and revenues increase•Leadership in projects for new arenas and entertainment complexes, with market analysis, ROI, consumer behavior and trends. Establishment of partnerships with companies from other areas for feasibility studies and participation in public notices•Support to key LSE areas in Brazil and LATAM, with frequent contacts with offices in USA and EuropeMain results•Review of the products valuations and new increments for the arenas, which resulted in progressive increases consolidated in more than 177% of Castelão's revenues between 2013 (government operation) and 2017•More than 300% entertainment events between 2013 and 2017 at Castelão, due to many insights and new products development for both arenas, such as the creation of 11 spaces for events inside Castelão complex•Partnership and coordination of B2B hospitality sales for football matches at the 2016 Olympics (interface between the Olympic Committee and customers), supervising negotiation for 28 VIP boxes in Rio and SP•Reduction of more than 44% of Arena Castelão costs, due to better agreements and partnerships with suppliers and third parties (maintenance and facilities)•Development of projects for European clubs in Brazil, opening the doors for them

• Responsible for the planning, production, assistance, logistics and activation in sports/entertainment projects• Negotiations and control of budgets and contracts: of the suppliers (transportation, rentals, hotels, gifts, awards, visual communication, F&B, restaurants, touristic sights and special attractions) and others involved in the events (entities, athletes, partners and sponsors)• Creation of proprietary sporting events for the relationship between agency's clients and their stakeholders• Development of projects for concurrences of companies conventions and incentive travel programsMain projects:• Creation and management of "Amanco World Cup" for the main stores (top 32) which sells their products• Negotiation and management of the Stock Car activations for Amanco, in constant contacts with their Trade Marketing team and Regional Managers, besides the staff coordination during the race days• Responsible leader for all Americas Stanley Black & Decker FIFA World Cup project, with a 360° job (planning, production, on-site coordination and final report for company's C-Level executives)• Organization of BMW Team Brasil activations for staffs and Banco do Brasil clients during the FIA GT seriesMain business:Motor racing (kart, Stock Car and FIA GT tournaments), Football (own tournaments, Copa Libertadores, Brazilian Championship and FIFA World Cup), conventions and tourism programs.

• Responsible for sports research, knowing sports market and companies marketing• Projects for sports entities and events (both through incentive law and direct sponsorships)Main realizations:• Responsible to present the company to the sports market, through visits to prospected brands, presentations, seminars, symposia and lectures• Mapping of the sports and marketing markets, to present a general vision of the country, and guide the company and its relationship for the next yearsMain sports:Football, Volleyball, Basketball, Extreme Sports and Badminton.

• Process mapping, risk analysis and controls effectiveness• Projects with following methodologies: Internal Audit; Enterprise Risk Management; Mapping, redesign and evaluation of processes, evaluation of internal controls (Sarbanes-Oxley Law) and Forensic (Frauds)• Understanding of areas from numerous business lines such as Automobile, Food, Health, Insurance and Civil ConstructionMain clients: MAN (Volkswagen Bus and Trucks), AMBEV, Camargo Corrêa, Votorantim, SEBRAE, beyond others.

Cost control, daily production and billing records and customer visits.

Internship with a job rotation at Finance area - Accounts Receivable, Credit Analysis and Importation.