Vanessa Gates Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Own product vision, strategy, pricing, and processes- Pitch products and content strategies through Sales Enablement to ensure risks and dependencies are accurately identified- Participate in cross-functional team meetings, to ensure products are properly scoped and developed according to stakeholder feedback- Work with stakeholders to effectively test products and strategies - Participate in weekly/monthly sprints as a product champion in an Agile environment- Train product stakeholders to ensure processes are in place before release- Manage relationships with third-party vendors

Toronto, Canada Area

- Managed a group of 3-5 team members, who booked, built, and trafficked sponsored content campaigns- Took part as a product stakeholder in cross-functional team meetings, to ensure representation for the fulfillment team- Helped develop and execute processes and workflows for different product offerings- Facilitated the execution of product alpha and beta testing phases- Worked closely with product and development team to launch first phase of Native advertising at Postmedia

Toronto, Canada Area

- Project managed integrated campaigns (print and digital). This included: posting sponsored content online, creating and trafficking native ads, creating and trafficking social media ads, booking digital and print components- Worked with media strategists, content producers, creative teams, and clients, to ensure each campaign launched as smoothly as possible- Monitored and optimized campaigns based on the client's KPIs - Produced bi-weekly reports for Media Strategists and Clients

Toronto, Canada Area

- Booked and trafficked ad campaigns for QMI Agency’s local markets - Ensured campaign delivery and optimized where necessary

Toronto, Ontario, Canada

- Interviewed authors for online feature stories and regularly wrote tech reviews for Canoe.ca’s blog- Packaged news and sports content online with photo galleries, video and polls- Monitored Sun Media’s website activity to ensure content remained fresh and relevant

Toronto, Canada Area

Corporate Communications/Public Relations

Diploma, Journalism