As a Strategy Advisor, I empower agencies and clients to achieve transformative growth. I developed strategic approaches, crafted financial plans, and optimized processes across multiple departments, including new business (sales). Acting as a trusted external strategist, I designed advanced marketing strategies for companies and NGOs at the national level, collaborating with cross-functional teams to drive results.I have worked with LG, Kredobank, British American Tobacco, Kyivstar, and the Ministry of Digital Transformation of Ukraine, etc.Some client cases:– x2 customer base growth for a FinTech company by implementing viral referral campaigns and optimizing user onboarding processes.– x1.5 increase in new client acquisition for a leading advertising agency through process optimization and enhanced lead generation strategies.– +17 point increase in Net Promoter Score among the agency's clients after implementing a new communication process for account managers.Frameworks I used:– The North Star Metric (NSM): A customer-centric KPI driving long-term growth.– HADI Loop: An iterative experimentation framework: Hypothesis, Action, Data, Insight.– ABM (Account-Based Marketing): A targeted approach for high-value accounts with personalized campaigns.

As the Strategic & Marketing Director, I led the development and execution of comprehensive marketing strategies for key clients, using data-driven insights to solve complex business challenges and achieve impactful results.I have worked with International Financial Corporation, USAIDS, Arterium, Unicef, Fairo, First Casino, Nivea, Izibank, etc.Some client’s cases:– x1.3 reduction in CAC for an e-commerce client through optimizing the sales funnel by implementing customer journey mapping to better nurture leads.– x1.7 increase in conversion rate for an NGO national project by optimizing the product page through A/B testing and user experience enhancements.Frameworks I used:– Jobs to be Done: Focuses on understanding customer tasks for better product design.– AAARRR: Framework for optimizing customer engagement across Awareness, Acquisition, Activation, Retention, Referral, and Revenue.– Growth Loops: Self-sustaining growth model leveraging customer referrals for acquisition.– Customer Journey Mapping: Visual representation of customer interactions to identify pain points and improvement opportunities.

As a Strategic Planner / Research, I developed and led the execution of digital marketing strategies to enhance consumer engagement and drive product adoption. My role involved leveraging data-driven insights and collaborating with cross-functional teams to shape effective marketing initiatives.I have worked with Bosch Home, Electrolux, Jim Beam, Oriflame, Tefal, etc.Some client's cases:– Achieved a 400% increase in brand mentions for a leading small home appliances brand within six months through strategically executed media campaigns, significantly enhancing brand awareness and visibility.– Drove a 200% growth in engagement rate for a major large home appliance brand on social media by implementing a sophisticated multi-channel SMM communication strategy.– Delivered a 20% increase in digital sales for a prominent cosmetics brand by executing a comprehensive 360-degree digital strategy, leveraging over 10 digital channels in an omnichannel communication approach to maximize reach and engagement.Methodologies I used:– CustDev: Validates product-market fit through customer feedback.– STP: Segments markets, targets specific groups, and positions brands effectively.– Consumer Decision Journey: Maps consumer stages from awareness to purchase.– Hero-Hub-Hygiene: Classifies content into Hero, Hub, and Hygiene types for strategic planning.– Value Proposition Canvas: Aligns products with customer needs and value.

As a TikTok Search Arbitrage Media Buyer, I managed the full cycle of search arbitrage campaigns on TikTok to achieve effective CPA targets. My responsibilities went beyond traffic management, involving ongoing market analysis, the creation of innovative strategies, and continuous A/B testing to optimize performance and meet campaign objectives.Key Achievements:– Managed a monthly budget of $60k, consistently delivering an average ROI of 35%+.– Successfully worked across verticals including Jobs, Insurance, Health, and Tourism.– Optimized campaigns in key geographies such as Tier 1 markets, LATAM, and MENA.Software Expertise:Google Feeds: Tonic, System1, Domain Active (SPLIT SYSTEM)Operational Tools: ClipChamp, PiPiAds, Adheart, TT/Google KEYs, BINOM

As a Junior Strategic Planner, I played a pivotal part in developing and executing marketing campaigns with a focus on content creation, proposal preparation, and project coordination. I honed my skills in social media management, data analysis, and project management, which were critical to the success of various marketing efforts.I have worked with: Fora, Toyota, Berlin Chemie, Bayer, MacCoffee, Lifecell, etc.Some client’s cases:– 15% increase in user engagement for a national retailer through strategic content planning and effective social media campaign management.– 10% increase in the click-to-test-drive conversion rate for an automotive brand through the launch of a targeted regional digital campaign.Research Tools I used:
Google Consumer Barometer, TNS Gallileo, CCS Planner, InMind, Nielsen Arinna, Gemius Audience, Google Trends, SemRush, SerpStat, Ahrefs.