Victoria Giuffrida Email & Phone Number

Jacksonville, Fl, Us

For over 8 years, I’ve had the opportunity to work with local businesses in Huntington, West Virginia, on avariety of freelance graphic design projects. My experience includes branding, print layouts, social mediacontent, posters, promotional design, and presentations. Take a look at my online portfolio at bit.ly/vicg716 to see examples of my work.

Charleston, West Virginia, United States

Increased Fall 2023 to Fall 2024 enrollment by 36.4% through the development and implementation of streamlined admissions and enrollment policies, eliminating barriers to expedite the application process for students and staff. Collaborated with multiple university departments (Admissions, Faculty, Marketing & Communications, Financial Aid, Housing and Residence Life, Student Solutions) to align recruitment and admissions strategies, bridging the gap between the University of Charleston and the School of Pharmacy. Created and executed a comprehensive communication plan, incorporating social media, email, text, phone, and direct mail campaigns, and developed targeted marketing materials to engage diverse student demographics, including high school, undergraduate, transfer, and postgraduate students. Managed articulation agreements with over 10 universities and colleges, updating old agreements, negotiating new partnerships, and traveling to college fairs, significantly expanding top-of-funnel recruitment efforts. Conducted market analysis on lead generation sources, successfully securing new contracts for pharmacy and graduate student recruitment, driving a substantial increase in qualified leads. Revitalized the pre-pharmacy early assurance program, aligning it with industry standards and strengthening the applicant pipeline from University of Charleston undergraduate programs.

Huntington, West Virginia, United States

Managed travel logistics and scheduling for recruitment staff, organizing over 30 on-campus tours per week, weekly virtual tours, and additional events. Hired and trained student workers, managing schedules for 100+ on-campus group visits annually, including events for up to 1,000+ people. Set record-breaking student attendance (430%+) for Green and White Day open house events by addressing transportation issues and inviting high school groups, bringing in 800+ students in its first two events. Developed and presented admissions process materials to groups of up to 600+ during campus visits, high school visits, special events, panels, and ceremonies. Supervised a team of 6 recruiters, tracking progress and managing territories to achieve a ~13% increase in enrollment leading to a 12% increase in enrollment from Fall 2022 to Fall 2023.Represented Marshall University in educational, professional, and political settings, fostering relationships and expanding recruitment opportunities nationwide. Organized annual training for recruitment staff, coordinating with university colleges and offices to keep staff up-to-date and engaged. Managed 200+ high school scholarship ceremonies across multiple states, ensuring timely and accurate recognition of student achievements.

Huntington, West Virginia, United States

Managed logistics and scheduling for recruitment staff, coordinating 30+ on-campus tours per week, weekly virtual tours, and additional recruitment events.Maintained a top-priority travel territory and grew enrollment by building relationships with key stakeholders.Hired, trained, and supervised student workers, organizing schedules for 100+ on-campus group visits annually, including events for up to 1,000+ participants.Developed and presented admissions materials to groups of up to 600+ during campus visits, high school visits, special events, panels, and ceremonies. Represented Marshall University in educational, professional, and political settings, building relationships that expanded recruitment opportunities nationwide.Organized annual recruitment training, coordinating with university colleges and offices to ensure staff remained informed and engagedManaged 200+ high school scholarship ceremonies across multiple states, ensuring timely and accurate recognition of student achievements.

Huntington, Wv

Led and maintained an out-of-state travel territory of 60+ high schools, doubling enrollment within the first year through targeted outreach strategies and maintaining growth over future cycles.Developed and presented admissions process materials to groups of up to 600+ during campus visits, high school visits, special events, panels, and ceremonies. Represented Marshall University in educational, professional, and political settings, fostering relationships and expanding recruitment opportunities nationwide.

Huntington, West Virginia Area

Awarded “Marketing Staff of the Year” in May 2016Designed and produced marketing materials including posters, brochures, digital media, social media, and website elements.Maintained elements of a WordPress website, adhering to design deadlines across multiple departments.Organized and marketed special events to promote health and wellness within the university and local community.

Huntington, West Virginia Area

Designed marketing materials in accordance with client briefs, including posters, direct mail, event programs, digital, and social media elements.Developed and maintained brand voice across social media platforms by planning and scheduling posts, creating events, and engaging with patrons. Organized sponsor tables at events to strengthen relationships and donor contributions.Managed events with high-profile celebrities, such as Jay Leno, Phillip Phillips, and Jason Mraz, ensuring hospitality rider needs were met and coordinating will-call and seating arrangements.

Designed and produced marketing materials for fundraising events and educational brochures. Handled confidential information with professionalism and care.

Master Of Journalism, Public Relations, 4.0

Activities and Societies: Knightlight Communications, American Advertising Federation, Public Relations Student Society of America

Bachelor Of Arts, Advertising, Minor In Marketing, 3.4

Activities and Societies: Alpha Xi Delta, American Advertising Federation