Vanessa Glikofridi Email & Phone Number

Athens, Attiki, Greece

Athens, Attiki, Greece

-Designed and implemented the annual Trade Marketing Calendar for OT (Organized Trade) channel to achieve annual operating plan and brand objectives-Developed and timely provided the sales tools, attractive visibility material, functional p.o.p material and ensured the optimum area & customer allocation and distribution-Designed and implemented tailor made branded solutions that equally build brand visibility and meet customer needs-Effectively communicated and agreed with customers & top retailers on the trade marketing proposal -Supported accounts with specific trade marketing activation proposals and tailor made solutions-Monitored execution & provided feedback to sales and post evaluated results of the trade marketing activations and platforms-Prepared monthly sales directions & ensured Marketing/Sales alignment-Actively participated in monthly sales and ad-hoc customer meetings-Monitored and controlled the annual Trade Marketing Budget, maximized spending effectiveness-Analyzed internal & market sales data to identify opportunities for achieving trade marketing plans and review progress of new launches

Athens, Attiki, Greece

-Supported the delivery of Go-to-Market activities for specific products and services by gathering retail customer insights, testing new product displays in network, collecting feedback from in-store customer experience and developing good practices-Organized and supported agent working groups by preparing the agenda, drafting communication/ presentation material, collecting and sharing feedback and following up on action items decided-Executed pilot plan activities, monitored pilot execution in store and collected qualitative feedback from the pilots-Worked with the Sales Reporting team to plan/define reporting needs; performs basic statistical/ financial analysis to support decision making on cost and revenue related matters-Assisted the Retail Excellence Team in preparing presentations or other reports required

Montreal, Canada Area

-Managed & organized all marketing, media, advertising & promotional activities-Developed promotional materials & worked closely with graphic designers to delegate assignments-Leaded daily marketing meetings, updated the team about current projects & steamline process to ensure quick project turnaround-Followed project progression from beginning to end; follow-up with parties involved & ensured deadlines-Proofread & reviewed all marketing material ensuring current & accurate content-Developed social media strategies; created & edited content for all social media platforms such as Facebook & LinkedIn-Planned & coordinated weekly email campaigns & assisted Digital Specialist with email reports-Coordinated home/trade shows & other events-Communicated with external suppliers; coordinated printing material & shipments for all projects

Montreal, Canada Area

-Facilitated Greek lessons to children ages 6-8 years old to ensure the proper use of the language by teaching them grammar, synthesis, and vocabulary-Organized age-appropriate learning activities to reinforce knowledge and to prepare students for their end of the semester finals-Coordinated weekly activities and lesson plans to create a fun learning environment for students

Montreal, Canada Area

-Developed strategies & assisted with annual corporate fundraising & benefit concert event coordination & planning -Analysed existing donors’ database & reached out for new corporate donors based on identified trends-Prepared & coordinated different funding proposals for the support of the organization-Represented the organization in meetings with corporate donors to promote & discuss the event-Recruited donors for materials & silent auction items for the annual fundraising event-Completed administrative tasks to support events including mailing invites & documenting RSVPs-Tracked event expenses and notified of overages or shortfalls-Developed fundraising strategies in coordination with volunteer team members during the event-Provided support to the events planning team with other events such as entrepreneurship & arts conference-Verified the content for multiply reports including government & annual reports

Montreal, Canada Area

-Managed the CMS social media pages; currently designing social media strategies in order toincrease the number the outreach to students and alumni-Created and developed marketing material to promote career related events and workshopsorganized by the centre-Developed and coordinated weekly newsletters sent to students and faculty JMSB-Developed and maintained ongoing relationships with student associations at JMSB to ensurethe success of marketing campaigns related to CMS events-Organized events (ex. Breakfast gathering for 40+ members) to build strong lasting relationshipswith JMSB associations and CMS staff

Montreal, Canada Area

-Trained, directed and supervised 35 volunteers to maintain high quality career related workshopsdelivered to students throughout the university-Demonstrated leadership skills by leading bi-weekly meetings and training volunteers-Met weekly with a team of 5 coordinators to discuss strategies and ideas for programdevelopment-Replaced Department Assistant, performed reception and front desk duties while providingexcellent customer service

Montreal, Canada Area

-Delivered career related workshops to students; provided resources and feedback to students in order to help them develop their professional resumes and networking skills-Designed an Interview manual to help students prepare for interviews-Assisted the Employer Relations Coordinator with planning the largest CMS event of the year;-Career Fair 2013 with 45+ organizations and 650+ students-Replaced Department Assistant; perform front desk duties by proving excellent customer service to employers, students and staff

Montreal, Canada Area

-Managed all aspects of a boutique store that specializes in high-end women’s wear with anemphasis on ultra-feminine lines and implemented business strategies-Utilized fashion expertise to select and order merchandise that will appeal to our clients-Negotiated pricing and handled all purchasing and receiving of stock while fostering long- term relationships with international vendors

Greece

-Collaborated with a team of 5 employees while working in a dynamic fast paced environment -Offered general administrative support to employees and performed general office duties, including accounting, closing files and billing-Greeted and answered clients queries on products and services while delivering a high level of customer service-Scheduled weekly meetings and initiated follow-up with clients in a timely manner

Master'S Degree, Marketing & Communication

Bachelor Of Commerce (B.Com.), Marketing And International Business

Certificate, Management & Public Relations