Vivian Gatica Lopez Email & Phone Number

United States

•Work on a variety of marketing content for B2B and B2C companies, including: - Long-form blog posts, ebooks, and whitepapers - Short-form copy for social media, ads, emails, and landing pages - Refreshes of existing content • Edit content for multiple writers on a part-time basis• Conduct content ideation and keyword research for clients • Report on content progress and performance

Write news and feature stories on a freelance basis for clients such as Caring Magazine. Additional projects include editing and data journalism reports.

Responsible for content production and editing of blog posts, emails, case studies, social media posts, landing pages, and educational and sales enablement downloads. Created and maintained the company’s internal style guide. Led SEO content strategy efforts for enhanced brand visibility and lead generation. Oversaw freelance content management, which included mapping out content assignments, creating detailed content briefs, and providing in-depth edits and guidance needed to successfully complete each content assignment. This work resulted in:• A 40% increase in organic blog traffic• A 250% increase in blog free trial sign-ups• Better keyword rankings and greater search visibilityUsed tools such as WordPress, Moz, SEMrush, TF-IDF, Adobe Creative Suite, Google Analytics, and Asana to carry out daily tasks.

Deridder, La

Led public relations and marketing efforts for a non-profit client of Artemis Advantage. Developed the organization’s overall strategic communications plan, wrote and distributed press releases, coordinated media interviews, managed its website and social media accounts, prepared statements and reports, and updated and maintained email distribution lists — efforts that resulted in an overall enhanced community presence.

Fort Polk, Louisiana

Wrote and edited news and feature stories and a regular column for each issue of the weekly Fort Polk Guardian — the Joint Readiness Training Center and Fort Polk installation newspaper. Additional responsibilities included newspaper design and photography. Awarded second place by the Louisiana Press Association for Best Regular Column and Best Photo Package in its 2016 Better Newspaper Competition.

Part of the New Frontier Publications editorial team producing three Salvation Army publications, with roles and responsibilities as follows:• Editor, Vida: Oversaw production of the quarterly Spanish magazine, Vida — writing, editing, and coordinating content with external writers that explored various programs, services, and people in the international Spanish-speaking Salvation Army community.• Editorial Assistant, New Frontier Chronicle and Caring: Wrote and edited international Salvation Army news and feature stories for the monthly New Frontier Chronicle newspaper and quarterly Caring magazine. Selected as part of the communications/media team that traveled to London in July 2015 to provide event media coverage for an international Salvation Army conference.