Victor Gracia Rocafort Email & Phone Number

Singapore

Singapore, Singapore

- Conduct market analysis and develop sales and marketing strategies- Strategically plan and execute events to maximize brand visibility and drive sales growth.- Provide support to local retail partners, ensuring optimal stock levels and team training.- Analyzed market trends to optimize sponsorships, collaborations, and digital engagement.- Forge strong alliances with key influencers, journalists, and organizations for Oris, preparing proposals and negotiating partnerships

Singapore

- Spearhead the development of comprehensive marketing and brand strategies, integrating digital analytics insights to enhance effectiveness. Defining the marketing plan and brand strategy to drive engagement, acquisition, and growth targets within the Sports Industry, with a specific emphasis on Padel - For Prime Padel Brand- Drive robust digital analytic to enhance insights, focusing on key metrics across Paid, Owned, and Earned channels like SEO, Web Analytics, and social media… Show more - Spearhead the development of comprehensive marketing and brand strategies, integrating digital analytics insights to enhance effectiveness. Defining the marketing plan and brand strategy to drive engagement, acquisition, and growth targets within the Sports Industry, with a specific emphasis on Padel - For Prime Padel Brand- Drive robust digital analytic to enhance insights, focusing on key metrics across Paid, Owned, and Earned channels like SEO, Web Analytics, and social media, specifically tailored to the Sports Industry, with a spotlight on Padel.- Develop and implement integrated media plans to effectively execute marketing campaigns and activities, particularly within the Padel sector, to achieve desired objectives.- Lead campaign creation and initiatives to meet business outcomes, while hands-on managing and optimizing the Company's website and platforms.- Plan and execute testing initiatives, maintain performance reports for stakeholders, and identify new solutions to enhance team capabilities and media efficiency, while leveraging web analytics data to drive actionable insights.- Analyze market trends and competitive landscape to inform analytic strategies, hunt for relevant data to optimize digital channel attribution and engagement efforts, and provide valuable insights to optimize the customer journey across digital assets, with a dedicated focus on Padel. Show less

Barcelona

- Building strong and trustable relationships with stakeholders- Strategic and analytical business acumen- Defining target audiences for luxury & craft products and services- Developing short and long term brand planning based on data- Creating and delivering multichannel strategies, campaigns and activations respecting budgets and deadlines - Developing sales, advocacy and pricing strategies for the Spanish market - Training and leading Marketing team to achieve… Show more - Building strong and trustable relationships with stakeholders- Strategic and analytical business acumen- Defining target audiences for luxury & craft products and services- Developing short and long term brand planning based on data- Creating and delivering multichannel strategies, campaigns and activations respecting budgets and deadlines - Developing sales, advocacy and pricing strategies for the Spanish market - Training and leading Marketing team to achieve sales&marketing goals- Developing Digital strategies and evaluating their impact earning a 63% growth of followers in our Social Media. And working with the best ecommerce players in Spain.- Production of successful events (Specialized Media, B2B, B2C)- Leading strategic Partnerships and Sponsorships- Building the relationship with the top tier stores of the most high-end grocer in Spain- Developing and implementing training and engagement programmes for the main on-trade players in Spain(Wholesalers & Venues)- Creating on-trade demand for the different SKUs in the Spanish top locations Show less

Barcelona Y Alrededores, España

- National Trade Marketing Plan implementation according the multi-brand 4 year strategic business plans.- Yearly Regional Trade Marketing Plan preparation.- Northeast area competitor analysis and monitoring.- Weekly on trade new business and ad-hoc opportunities prospecting working cosely with the commercial team.- 4 external activation coordinators training and daily supervision.- Events management and organization (sponsoring and local events).- Management of the… Show more - National Trade Marketing Plan implementation according the multi-brand 4 year strategic business plans.- Yearly Regional Trade Marketing Plan preparation.- Northeast area competitor analysis and monitoring.- Weekly on trade new business and ad-hoc opportunities prospecting working cosely with the commercial team.- 4 external activation coordinators training and daily supervision.- Events management and organization (sponsoring and local events).- Management of the agreed regional budget. Show less

Barcelona Y Alrededores, España

- Weekly analysis and report of competition’s activities, promotions and prices. - Monitoring trend analysis of French market’s Nielsen. - Construction of Sell-Out and Sell-In data bases - Development and implementation of VAPs and TPRs at POS for different brands - Communication and follow up of brand’s strategies to our commercial team. - Category Management (CATMAN) projects for specific clients. - Presentations for the Brand Owners of our results, insights and… Show more - Weekly analysis and report of competition’s activities, promotions and prices. - Monitoring trend analysis of French market’s Nielsen. - Construction of Sell-Out and Sell-In data bases - Development and implementation of VAPs and TPRs at POS for different brands - Communication and follow up of brand’s strategies to our commercial team. - Category Management (CATMAN) projects for specific clients. - Presentations for the Brand Owners of our results, insights and opportunities. Show less

Barcelona Y Alrededores, España

Implementation of the annual Marketing plan:1. Management of all the promotional materials (generation, ordering and stock)2. Adaptation of global communication assets to the local Market: collaborating with design, advertising, production and print agencies to develop creativities3. Implementation and tracking of the promotional plan for Martini4. Support Analysis & Presentations to Southern Europe Region for Martini5. Digital planMartini sponsorship events:… Show more Implementation of the annual Marketing plan:1. Management of all the promotional materials (generation, ordering and stock)2. Adaptation of global communication assets to the local Market: collaborating with design, advertising, production and print agencies to develop creativities3. Implementation and tracking of the promotional plan for Martini4. Support Analysis & Presentations to Southern Europe Region for Martini5. Digital planMartini sponsorship events: develop & deployment of sponsorship events with Martini in main Spanish cities such as: Lost&Found Barcelona & Madrid, Ruta Martini&Tonic Barcelona, Food Truck Tour San Sebastián, Valencia…., Asalto MartiniMonthly analysis and reporting:1. Market analysis (Nielsen)2. NPD analysis3. Sell In/Sell Out analysis4. Martini performance scorecard (monthly basis) combining sales and executional data.Reports:- Senior Brand Manager Spain - Martini Marketing Manager SEUR Show less

Bacardí Spain

Implementation of the On Trade Marketing annual plan:1. Support to the promotional channel plan for Bacardí, Bombay, Martini, Grey Goose, Eristoff, Patrón, Oxley and St. Germain2. Coordination of the generation, ordering and stock of all the promotional material in the point of sale3. Adapt global assets of all the brands, collaborating with design, advertising, production and print agenciesMonthly Analysis and Report:1. Monthly presentation of brands performance… Show more Implementation of the On Trade Marketing annual plan:1. Support to the promotional channel plan for Bacardí, Bombay, Martini, Grey Goose, Eristoff, Patrón, Oxley and St. Germain2. Coordination of the generation, ordering and stock of all the promotional material in the point of sale3. Adapt global assets of all the brands, collaborating with design, advertising, production and print agenciesMonthly Analysis and Report:1. Monthly presentation of brands performance in On Trade Channel in all Spain areas 2. Analysis of the business Sell In and Sell Out3. Reports to summary and presentations4. Monthly presentation of competence performance in On Trade Channel in all Spain areasReports:- Senior Trade Marketing Manager Spain - CPA On Trade Manager SEUR Show less

Barcelona

Organización de eventos, desarrollo estrategia de patrocinios...

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication