Veronica Gantt Summers Email & Phone Number

Philadelphia, Pa, Us

Armonk, New York, Ny, Us

I led the content strategy and digital design initiatives within the CIO Hybrid Cloud Platforms domain—which powers the infrastructure behind all internal IBM business systems and applications. I closely collaborated with C-level executives to define and implement the organization's content goals and objectives. My role included managing the content creation process, conducting website content audits, collaborating with UX and visual designers, and advising stakeholders on best practices in content design, SEO, branding, and messaging. As part of our mission to facilitate developers’ migration of applications to hybrid cloud solutions, I oversaw the publication and maintenance of multiple websites. I managed the entire process, from ideation to production using an internal CMS platform. I also led website redesign projects, collaborating with multiple stakeholders to identify strategic redesign opportunities and to simplify complex information into accessible language.I produced a monthly success story series, newsletters, mailers, and executive blogs. Additionally, I collaborated with other digital design strategists in the review, interview, and hiring processes for a new content designer. Subsequently, I managed and edited the work of this content designer.

Armonk, New York, Ny, Us

I provided content design support for the CIO Hybrid Cloud Platforms domain, which powers the infrastructure behind all internal IBM business systems and applications. I was tasked with consolidating three content-heavy websites into one cohesive site. I conducted a comprehensive content audit and subsequently composed, edited, and designed a new website, effectively reducing over 100 pages to 25 concise references, and simplifying complex information into accessible language.My contributions were recognized by the Finance and Operations business unit for delivering exceptional performance, innovation, and business results in Q3 2020, and my efforts earned me the CIO Hybrid Cloud Platforms Challenge Coin in Q2 2021. I also ideated and produced a monthly client success story series to highlight and showcase successful migration experiences. Furthermore, I provided editing services for the hybrid cloud technical guide and the application developer portal.

Armonk, New York, Ny, Us

I wrote and edited digital web copy for the IBM Watson Marketing, Commerce, and Supply Chain websites. My primary focus was to create persuasive and compelling B2B content to sell products and services. This role included working with multiple stakeholders in a fast-paced environment and leveraging usability testing to capture user feedback and support iterative improvements.My secondary focus was to conduct SEO keyword research and create long-form market research capture pages, including 'What is B2B integration,' which secured the top-level 0 answer box position in a Google search engine results page (SERP). This achievement earned me the Marketing Services Center Business Results Award for search engine optimization capture results in Q3 2019.I also contributed to the IBM Globalization team's efforts in completing the General Data Protection Regulation (GDPR) compliance rollout across 32 countries.

Armonk, New York, Ny, Us

I authored content for events, including Connect, InterConnect, Edge, and Amplify. My responsibilities included creating marketing materials, mailers, and long-form newsletter articles, as well as actively engaging with attendees through social media. Additionally, I played a role in training Watson AI to recognize marketing terminology, enhancing its ability to deliver more human-like chatbot responses.

Armonk, New York, Ny, Us

Wrote external blogs introducing marketing concepts, supporting events, and promoting thought leaders. Produced original content for marketing executives, focusing on the latest trends in digital marketing. Selected as Editor’s Choice for 90% of blogs written.

Armonk, New York, Ny, Us

I joined this agile web team with the task of developing a website for the newly launched Watson IoT business unit. The team faced a challenging one-month timeline for project completion. I was responsible for composing the copy and providing UX recommendations for the site layout, contributing to the successful on-time delivery of the project.

Armonk, New York, Ny, Us

Produced customized original content catering to executive and technical audiences across various IBM industries, encompassing automotive, defense, financial services, healthcare, telecom, energy and utilities, and more. As the lead writer for IBM Life Sciences industry solutions, I was tasked with writing digital content for the Genographic Project, a multi-year research partnership with the National Geographic Society. My responsibilities included crafting solution briefs, white papers, brochures, data sheets, infographics, ebooks, blogs, and video scripts.

B.A. Speech Communication, Journalism

A.A., General Studies