Negotiating and closing deals across EMEA with providers of content –Major music companies, Independent labels, etc.- and collecting societies, in line with the business requirements and closely with a Legal Adviser.Identifying new content opportunities to drive customer engagement across multiple channels and quickly negotiate associated business deals with partners.Elaborating new business models to increase ARPU, and building the P&L of the Content activity.Managing the team in charge of content ingestion and reporting.Defining the Customer value proposition with the Marketing department and Product team.

Led the Licensing team responsible for negotiating and signing deals with the Major music companies, Independent labels, collecting societies, and editorial providers across the European territory for various products and services (MSN Music, mobile and PC music and ringtone services in partnership with telecom operators).Expert in establishing a content licensing summary listing the business and legal needs and executing on these needs towards contractual relations with the content providers.Provided business model input to the planning and business teams.Established and executed on a communication and cooperation scheme between Zune Europe (Paris) and the team in the US (weekly calls, regular updates, contract and deal reviews).Managed a business affairs for legal reviews and partnered with Legal in Europe and in the US for our contractual engagements with the content providers.Established personal relationships with both the operational business and legal people as well as the Management people within the four major labels in Europe.Established personal relationships across EFIGS (France, UK, Germany, Italy, Spain) with the local Major labels, Independent labels, and collecting societies.

Managed the reporting team in charge of delivering monthly service and content usage reports to the content providers (Majors, Independent labels, collecting societies) and mobile operators.Responsible for revenue provision process.Responsible for revenues, costs and margin analysis.

Audited Musiwave services and analysed mobile services offered by European telecommunications operators, and made recommendations.Produced recurrent business reports, for top management and mobile operators and providers.

Monitored and assessed the competition, followed up the consumer tests.Participated in the definition of the product positioning and communication strategy.