Valerie Harlan Email & Phone Number

Buffalo/Niagara, New York Area

Buffalo/Niagara, New York Area

Engaged to work with Seneca’s IT and Marketing teams to assist in the implementation of ACSCs 13.0 universal system. Testing and trial to ensure marketing functions could be accessed at all three properties moving to a one card environment for players.This also provided DM the ability to market to players based on either preferred property play or.

E Rutherford, NJ

• Key opening team member for a new Racing & Entertainment Complex, produced successful grand opening on November 23, 2013, with 10,000+ in attendance
• Directed new creative and branding which included new logo, name, and website, teaser campaign to grand opening.
• Accountable for Advertising, Public Relations, Social Media, Players Club; P&L and regulatory compliance

• Accountable for Trump One Services(Customer loyalty program), Promotions, Bus Operations,The Chairman’s Club(VIP room)
• Achieved and maintained above average service scores through employee communication programs, training and team plans
• In conjunction with IT, created audit reports and tracking mechanisms to monitor and streamline system operations
• Oversaw execution of marketing plan, calendar ensuring that promotions aligned with customer and business needs. Accountable for the performance and presentation

• Assumed full management and P&L responsibility for $20 million marketing program
• Directed the lifecycle of special event, promotional programs. Calculated response rate, based management decisions on trends and season. Forged partnerships with Purchasing and external vendors to secure items.
• Compiled historical data for forecasts and projections. Evaluated competitive activity to influence strategy for market positioning.Accountable for Promotions, Special Events, Direct Marketing/Database areas

• Held full management and P&L responsibility for $10 million special events program.
• Created and executed dinner parties, tournaments, sweepstakes, giveaway promotions, and quarterly themed public relations extravaganzas. Each event respectively catered to between 100 and 3,500 guests
• Produced large scale open to the public events: the Gene London ‘Hollywood Glamour” exhibit showcasing celebrity couture. Coordinated all aspects of the “I Love Lucy exhibit,” executed a “Wheel of Fortune Contestant.

• Launched the "Emperors Club”, Caesars’ player loyalty program to enroll and reward casino patrons
• Directed casino floor host employees in furthering enrollment numbers

• Cultivated relationships with transportation industry operators to increase market share.
• Maintained relationships with groups through territory based sales team