Victoria Howarth Email & Phone Number

London, England, United Kingdom

Creating proposals to solve diverse marketing challenges briefed by B2B technology clients. Listening to a challenge as expressed by a client, identifying the barriers to success and building a proposal for an effective response to meet their goals. Includes:• Quickly understanding clients, their complex solutions and identifying challenges and opportunities for them to grow• Thorough market analysis: Audience, industry, competition• GTM planning including integrated channel… Show more Creating proposals to solve diverse marketing challenges briefed by B2B technology clients. Listening to a challenge as expressed by a client, identifying the barriers to success and building a proposal for an effective response to meet their goals. Includes:• Quickly understanding clients, their complex solutions and identifying challenges and opportunities for them to grow• Thorough market analysis: Audience, industry, competition• GTM planning including integrated channel recommendations: Marketing, sales, comms, social• Experience across disciplines: Brand building, demand generation, ABM, content strategy, value proposition development, customer journey planning• Building and presenting compelling marketing strategy proposals Show less

Divided role:• 50% of my time dedicated to the Canon Content Hub (outlined below) as their lead strategist. Attended the client’s internal all-channel briefing meetings and collaborated with the clients with their response to brief, then leading the agency delivery team to produce the content agreed in the strategy.• 50% of my time as a central resource for the agency, providing integrated marketing plans for any client brief (as described above).

I specialise in content marketing strategy and production. Currently working as part of the Canon Content Hub, a dedicated in-housing team working as an extension of Canon Europe own B2B marketing and comms department. Role includes end-to-end strategy and production:• Marketing campaign strategy: Recommending a marketing strategy to meet business objectives including deciding content deliverables, recommending channel activations and planning journeys• Production: Creating marketing… Show more I specialise in content marketing strategy and production. Currently working as part of the Canon Content Hub, a dedicated in-housing team working as an extension of Canon Europe own B2B marketing and comms department. Role includes end-to-end strategy and production:• Marketing campaign strategy: Recommending a marketing strategy to meet business objectives including deciding content deliverables, recommending channel activations and planning journeys• Production: Creating marketing, PR, social and sales content for campaigns and projects across the B2B side of the business.• Senior client management: Everyday client management and senior consultancy• Project management: Overseeing the delivery of campaigns, ensuring deadlines are met, managing senior stakeholders Secondment at TMW UnlimitedI am also currently seconded part-time to TMW Unlimited, our sister agency, where I am part of the Performance Marketing team. In this role, which I began in January, I am learning:• Demand generation and lead generation strategy: Planning the best channels for delivering against these goals• Social advertising: Using social platforms to run paid social campaigns, reviewing of performance of these campaigns• Dark funnel marketing: How to use dark funnel/editorial approaches to achieve business aims Show less

Media buying for dynabook• Responsible for media budget strategy: Created proposals for the client on how to spend advertising, social and marketing budgets for dynabook UK/EMEA, to achieve awareness and lead-generation goals• Negotiating advertising deals: Liaised with media partners to secure the best possible contracts for various advertising types (banner advertising, subscriber emails, advertorials)• Content production: Writing advertorials, working with a design team to create… Show more Media buying for dynabook• Responsible for media budget strategy: Created proposals for the client on how to spend advertising, social and marketing budgets for dynabook UK/EMEA, to achieve awareness and lead-generation goals• Negotiating advertising deals: Liaised with media partners to secure the best possible contracts for various advertising types (banner advertising, subscriber emails, advertorials)• Content production: Writing advertorials, working with a design team to create social tiles and digital ads• Ad compliance management: Managing advert compliance processes with Intel and Microsoft PR for Canon EMEA and DocAuthority UK• PR content production: Production of various content – bylines, EMEA toolkits, comment banks• Press office: Securing UK and EMEA stakeholder interviews, pitching canned comments• European market management: Designing EMEA reporting templates, co-ordinating monthly reporting across European markets Show less

London, United Kingdom

• Accounts: HGST/Seagate, Hewlett Packard, Eagle Eye, BT Global Services• Responsible for creating quarterly and monthly plans, proposals for additional projects, setting KPIs, and creating and working to work-back-schedules • EMEA and global network co-ordinator on multiple accounts, including personal management of HP’s network of 21 markets• Organised UK and international media events including transport, logistics and media co-ordination• Developed relationships with B2B… Show more • Accounts: HGST/Seagate, Hewlett Packard, Eagle Eye, BT Global Services• Responsible for creating quarterly and monthly plans, proposals for additional projects, setting KPIs, and creating and working to work-back-schedules • EMEA and global network co-ordinator on multiple accounts, including personal management of HP’s network of 21 markets• Organised UK and international media events including transport, logistics and media co-ordination• Developed relationships with B2B Tech, Retail, Engineering and Customer Experience press through media sell-ins and relationship development meetings• Responsible for producing whitepapers, bylines, case studies, pitches and PR collateral for clients Show less

Queensway, London

London, United Kingdom

London, United Kingdom

London, United Kingdom

Working in the Technology team supporting work on a number of accounts, particularly Hewlett Packard and BT Global Services. Creating coverage reports, supporting the organisation of events, staffing events and doing proactive media sell-ins.

London, United Kingdom

Worked in Page's internal PR team writing press releases for target media, writing for the corporate blog, and creating regular coverage reports.

University Of Nottingham

Worked in a team to produce a marketing strategy aimed at attracting more graduates to Michael Page International, as an activity. Undertook a workshop to improve presentation, sales and recruitment skills.

Ferndown

Ferndown

Bachelor Of Science (Bsc Hons), Psychology, 1St Class

Activities and Societies: Art Society Psychology Society Ambassador for University of Nottingham during Study India Programme 2011

A-Levels, A* - English Literature, A - Psychology, A - History

Gcses - 10 Subjects, 3 A*S, 7 As