Victoria Howarth Email & Phone Number

London, England, United Kingdom

• Creating proposals to solve diverse marketing challenges briefed by B2B technology clients. Listening to a challenge as expressed by a client, identifying the barriers to success and building a proposal for an.
• Quickly understanding clients, their complex solutions and identifying challenges and opportunities for them to grow
• Thorough market analysis: Audience, industry, competition
• GTM planning including integrated channel… Show more Creating proposals to solve diverse marketing challenges briefed by B2B technology clients. Listening to a challenge as expressed by a client, identifying the.
• GTM planning including integrated channel recommendations: Marketing, sales, comms, social
• Experience across disciplines: Brand building, demand generation, ABM, content strategy, value proposition development, customer journey planning

• Divided role:
• 50% of my time dedicated to the Canon Content Hub (outlined below) as their lead strategist. Attended the client’s internal all-channel briefing meetings and collaborated with the clients with their response to brief.
• 50% of my time as a central resource for the agency, providing integrated marketing plans for any client brief (as described above).

• I specialise in content marketing strategy and production. Currently working as part of the Canon Content Hub, a dedicated in-housing team working as an extension of Canon Europe own B2B marketing and comms department..
• Marketing campaign strategy: Recommending a marketing strategy to meet business objectives including deciding content deliverables, recommending channel activations and planning journeys
• Production: Creating marketing… Show more I specialise in content marketing strategy and production. Currently working as part of the Canon Content Hub, a dedicated in-housing team working as an extension of Canon.
• Production: Creating marketing, PR, social and sales content for campaigns and projects across the B2B side of the business.
• Senior client management: Everyday client management and senior consultancy
• Project management: Overseeing the delivery of campaigns, ensuring deadlines are met, managing senior stakeholders Secondment at TMW UnlimitedI am also currently seconded part-time to TMW Unlimited, our sister agency.

• Media buying for dynabook
• Responsible for media budget strategy: Created proposals for the client on how to spend advertising, social and marketing budgets for dynabook UK/EMEA, to achieve awareness and lead-generation goals
• Negotiating advertising deals: Liaised with media partners to secure the best possible contracts for various advertising types (banner advertising, subscriber emails, advertorials)
• Content production: Writing advertorials, working with a design team to create… Show more Media buying for dynabook
• Content production: Writing advertorials, working with a design team to create social tiles and digital ads
• Ad compliance management: Managing advert compliance processes with Intel and Microsoft PR for Canon EMEA and DocAuthority UK

London, United Kingdom

• Accounts: HGST/Seagate, Hewlett Packard, Eagle Eye, BT Global Services
• Responsible for creating quarterly and monthly plans, proposals for additional projects, setting KPIs, and creating and working to work-back-schedules
• EMEA and global network co-ordinator on multiple accounts, including personal management of HP’s network of 21 markets
• Organised UK and international media events including transport, logistics and media co-ordination
• Developed relationships with B2B… Show more
• Developed relationships with B2B Tech, Retail, Engineering and Customer Experience press through media sell-ins and relationship development meetings

Queensway, London

London, United Kingdom

London, United Kingdom

London, United Kingdom

Working in the Technology team supporting work on a number of accounts, particularly Hewlett Packard and BT Global Services. Creating coverage reports, supporting the organisation of events, staffing events and doing proactive media sell-ins.

London, United Kingdom

Worked in Page's internal PR team writing press releases for target media, writing for the corporate blog, and creating regular coverage reports.

University Of Nottingham

Worked in a team to produce a marketing strategy aimed at attracting more graduates to Michael Page International, as an activity. Undertook a workshop to improve presentation, sales and recruitment skills.

Ferndown

Ferndown

Bachelor Of Science (Bsc Hons), Psychology, 1St Class

Activities and Societies: Art Society Psychology Society Ambassador for University of Nottingham during Study India Programme 2011

A-Levels, A* - English Literature, A - Psychology, A - History

Gcses - 10 Subjects, 3 A*S, 7 As