Product Development Manager
Current1. Product development:- Update market and customer's insight base on each segment- Design new credit card value proposition and reposition existing credit card product tofit with each customer segment- Cooperate with marketing to develop the communication plan- Design credit risk and policy for each customer segment- Build up the process to issue card- Manage card profit2. Acquisition- Update market- Design and manage all acquisition campaigns which fit… Show more 1. Product development:- Update market and customer's insight base on each segment- Design new credit card value proposition and reposition existing credit card product tofit with each customer segment- Cooperate with marketing to develop the communication plan- Design credit risk and policy for each customer segment- Build up the process to issue card- Manage card profit2. Acquisition- Update market- Design and manage all acquisition campaigns which fit with each segment- Cooperate with marketing to develop communication plan3. Manage team:- Build up plan & KPI for team member- Guide team to follow strategies on card development and acquisition- Coach team to improve knowledge, skill, productivity Show less