9+ year experience in the Banking sector, specialized in Product R&D, and Sales & Marketing,good understanding of retail banking as well as card & payment industry, having soundknowledge of Marketing & Communication trends
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Product Development ManagerVpbank May 2016 - PresentVietnam1. Product development:- Update market and customer's insight base on each segment- Design new credit card value proposition and reposition existing credit card product tofit with each customer segment- Cooperate with marketing to develop the communication plan- Design credit risk and policy for each customer segment- Build up the process to issue card- Manage card profit2. Acquisition- Update market- Design and manage all acquisition campaigns which fit… Show more 1. Product development:- Update market and customer's insight base on each segment- Design new credit card value proposition and reposition existing credit card product tofit with each customer segment- Cooperate with marketing to develop the communication plan- Design credit risk and policy for each customer segment- Build up the process to issue card- Manage card profit2. Acquisition- Update market- Design and manage all acquisition campaigns which fit with each segment- Cooperate with marketing to develop communication plan3. Manage team:- Build up plan & KPI for team member- Guide team to follow strategies on card development and acquisition- Coach team to improve knowledge, skill, productivity Show less -
Senior Card Product Development SpecialistVpbank Aug 2014 - Apr 2016Vietnam1. Product development:- Update market and customer's insight base on each segment- Design new credit card value proposition and reposition existing credit card product tofit with each customer segment- Design credit risk and policy for each customer segment- Product related credit policy e.g. corporate policy, segment policy- Card issuance process & Card issuance TAT- Coordination with CIC, risk score matrix.- Card issuance risk/fraud/ operational risk.-… Show more 1. Product development:- Update market and customer's insight base on each segment- Design new credit card value proposition and reposition existing credit card product tofit with each customer segment- Design credit risk and policy for each customer segment- Product related credit policy e.g. corporate policy, segment policy- Card issuance process & Card issuance TAT- Coordination with CIC, risk score matrix.- Card issuance risk/fraud/ operational risk.- Cooperate with marketing to develop the communication plan2. Acquisition & Usage- Update market- Design and manage all acquisition campaigns which fit with each segment- Design and manage all usage campaigns which fit with each segment- Cooperate with marketing to develop the communication plan Show less -
Product Research & Development ExecutiveAcb - Asia Commercial Bank Sep 2008 - Jul 2013Vietnam- Market and customer's insight: updating competitors' activities and conductingcustomer's survey, market analysis- Research & develop card product (credit card, prepaid/debit card)- Incharge for acquisition, usage and anti-attrition.- Developing and building positive relationships with merchants (fashion brands, coffeeshops, restaurants, resorts...) for enticing card usage- Working with other teams and partners (Visa, MasterCard) to increase card awarenessand… Show more - Market and customer's insight: updating competitors' activities and conductingcustomer's survey, market analysis- Research & develop card product (credit card, prepaid/debit card)- Incharge for acquisition, usage and anti-attrition.- Developing and building positive relationships with merchants (fashion brands, coffeeshops, restaurants, resorts...) for enticing card usage- Working with other teams and partners (Visa, MasterCard) to increase card awarenessand usage- Cooperate with sale to push sale team selling product. Show less
Vi Do Education Details
Frequently Asked Questions about Vi Do
What company does Vi Do work for?
Vi Do works for Vpbank
What is Vi Do's role at the current company?
Vi Do's current role is Head of Card Product at VPBank.
What schools did Vi Do attend?
Vi Do attended University Of Economics Ho Chi Minh City.
Who are Vi Do's colleagues?
Vi Do's colleagues are Hieu Dinh, Ha Diem Kieu, Nguyễn Văn Nam, Ly Lê Khánh, Tuấn Lê Anh, Tran Thanh Loan, Cdcs, Tung Nguyen Duy.
Not the Vi Do you were looking for?
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Vi Do, PM BADT
Ho Chi Minh City, Vietnam
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