- Analysis of P&L of the Region- Challenging, steering and monitoring of the Regions’ business; - Target setting in coordination with the Head of Region; - Accelerating business, market share and profitability in the Region; - Development of the strategy in coordination with the Head of the Region; - Setting budget and special project targets in coordination with the Head of Region; - Managing subsidiary relations and initiating appropriate measures to secure and develop the business; - Setting, monitoring and controlling of performance targets; - Supporting all requirements of the Region regarding sales/ service/ parts/Short Term Rental/used/financial support, marketing activities, training (etc. provided by The Region); - Providing market feedback and input to headquarter functions; - Implementing and managing price policies on regional / country / end-user level

- Development and coordination of the distribution network- Sales strategy and mid-term and long-term sales planning- Supervising of the sales projects- Development of sales and financing programs- Development of the dealer incentive system - Market observation, market analysis, competition analysis- Calculation and analysis of market potential- Projektmanagement