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Accomplished executive with 34 years of leadership experience, including 24 years in the Medical Technology industry. Proven track record in developing and executing strategic initiatives that drive business growth, expand market share and elevate brand equity. Extensive expertise in digital transformation, AI-driven marketing, and global expansion strategies.A results-driven leader passionate about brand storytelling, customer engagement, and building high-performing teams. Fluent in English, French, and Spanish, with a history of scaling businesses through innovation and strategic marketing leadership, consistently creating momentum in every role.
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PresidentMedtech Momentum, Inc.Orlando, Fl, Us
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Founder, ChairmanMedtech Momentum, Inc. Jan 2014 - PresentOrlando, Florida, UsI created MedTech Momentum Inc. to provide specialized marketing services tailored to the unique needs of medical technology companies.Leveraging extensive global healthcare experience, the agency has become a trusted partner for over 150 MedTech companies in the past decade. MedTech Momentum delivers innovative, revenue-driven marketing strategies that fuel business growth, enhance brand recognition, and help companies establish market leadership. Our success is powered by a dedicated team of 20 MedTech marketing professionals.1. Strategic Vision & Business Growth: MedTech Momentum leads the development of scalable marketing strategies that align with clients' business goals, ensuring sustained growth and market presence.2. Comprehensive Marketing & Digital Transformation: We design and implement end-to-end marketing solutions, including branding, SEO, social media, and web development, providing a holistic approach to digital transformation.3. AI-Driven Lead Generation & ROI Optimization: We integrate AI-powered solutions, such as the LG-6 Framework for Growth, to optimize lead generation through targeted email campaigns, LinkedIn, and Google advertising, maximizing outreach and engagement.4. Budget Management & Performance Tracking: The agency oversees marketing budgets with a focus on cost-effective resource allocation. We leverage data-driven analytics to track campaign performance, optimize spending, and maximize return on investment (ROI).MedTech Momentum’s success is rooted in its commitment to delivering measurable results through innovative marketing strategies that drive growth and create lasting momentum for our clients.
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CeoEden Spine Aug 2006 - Dec 2013Altamonte Springs, Fl, UsCo-founded Eden Spine, a medical technology company dedicated to developing innovative spinal implant solutions, particularly in the non-fusion, motion-preservation segment of spine surgery.Headquartered in Orlando, Florida, with a research and development subsidiary in Geneva, Switzerland, Eden Spine was recognized for its groundbreaking work in the spinal implant arena. Key milestones included:1. Global Expansion: Successfully grew operations across 17 countries by building a strong international distribution network and forging strategic partnerships with major industry leaders.2. Flagship Products and Partnerships: The company launched two flagship products: Wellex, an interspinous spacer distributed in the UK and Spain by K2M, and GIZA, a vertebral body replacement marketed globally by Stryker.3. Fundraising and Financial Strategy: Secured growth capital to fuel product development and international expansion, managing investor relations and financial strategies culminating in a successful liquidity event.4. Sales and Marketing Innovation: Developed a forward-thinking branding and marketing strategy that positioned Eden Spine as a leader in the spinal technology space.5. Regulatory Success: Achieved FDA clearance for U.S. markets and CE marking for European distribution, ensuring regulatory compliance in major markets.Eden Spine’s success was driven by its focus on cutting-edge technology, global expansion, and strategic partnerships, positioning the company as a key player in the niche market of motion-preserving spinal solutions. -
Executve Vice PresidentScient'X Usa Inc. Aug 2000 - Nov 2005UsCo-founded the US subsidiary of Scient'x Groupe SA (France), a leading European spine technology company (#2 in France, #3 in Europe). 1. Regulatory Affairs: Oversaw FDA 510(k) submissions for approximately 20 technologies in the Scient'x portfolio, achieving a 100% approval rate.2. Fundraising: Contributed to raising over $30 million in capital from private equity organization, leading to the company’s acquisition.3. Business Growth & Distributor Network: Led the US go-to-market strategy signing 70 US distributors in 18 months, driving rapid revenue growth.4. Marketing & PR: Developed and executed a comprehensive branding, messaging, PR & storytelling strategy that positioned Scient'x as a leader in the motion preservation niche. 5. Events: Spearheaded the events strategy, overseeing participation in an average of 12 industry-leading orthopedic, neurosurgical, and spine-focused conferences annually. -
PartnerImcg, Inc. (Dba Cooks Innovations) May 1998 - May 2000Founded IMCG, initially focused on Direct Response Television (DRTV) marketing, and later rebranded it as Cooks Innovations, specializing in innovative home and kitchen products.1. Supply Chain Management: Managed the full lifecycle of product importation from Europe to the US, optimizing inventory levels and vendor relationships. 2. Branding & Storytelling: Created compelling narratives around niche household products, transforming them into high-demand items. This expertise in emotional branding and storytelling was foundational for later marketing campaigns in MedTech.3. Multi-Channel Distribution & Partnerships: Expanded product reach through partnerships with HSN, QVC, and mail-order catalogs, building a multi-channel sales strategy that increased revenue.4. Exit: Sold the company in 2000, marking a successful entrepreneurial exit.
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Catalog And Press DirectorWelcom International Nov 1995 - Apr 1998As the #1 B2C DRTV company in France during the 90s, Welcom International specialized in selling popular US products like the original Ginsu Knives. As the Catalog & Press Director, I led multi-channel marketing strategies that drove consistent sales growth and enhanced brand visibility.1. Multi-Channel Marketing: Led the production and launch of 350,000 catalogs every six weeks, generating approximately 12,000 orders per catalog. Applied data-driven marketing to leverage a 500,000-buyer database.2. Cross-Channel Campaign Synergy: Developed integrated marketing strategies that aligned TV spots, press ads, and catalog campaigns, maximizing product visibility, customer engagement, and sales.3. Brand Strategy & Consumer Engagement: Crafted compelling product narratives that promoted strong emotional connections with customers, driving impulse purchases and quick buying decisions. This skill has proven effective in boosting sales efforts across various industries, whether in B2B or B2C marketing, consistently delivering immediate engagement and results.
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Marketing ManagerCigna Insurance Services Aug 1990 - May 1995Plymouth, GbHired upon graduating from Thunderbird School of Global Management in Arizona, I spent one year in Brussels, Belgium, working closely with Cigna’s top marketing experts and developing skills in direct marketing and corporate branding. Relocated to Paris to lead co-branded marketing campaigns with American Express.American Express Co-Branded Campaigns: Led large-scale co-branded campaigns with American Express, sending millions of mailings to Amex card members in France. Gained expertise in database marketing, customer segmentation copywriting and branding.Strategic Marketing Execution: Directed integrated direct mail and press ad campaigns, ensuring synergy between media channels. Collaborated with agencies to enhance brand visibility and experience that directly translated into MedTech marketing strategies.
Guillaume Viallaneix Skills
Guillaume Viallaneix Education Details
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Thunderbird School Of Global ManagementBusiness -
Florida State University - College Of BusinessBusiness
Frequently Asked Questions about Guillaume Viallaneix
What company does Guillaume Viallaneix work for?
Guillaume Viallaneix works for Medtech Momentum, Inc.
What is Guillaume Viallaneix's role at the current company?
Guillaume Viallaneix's current role is President.
What is Guillaume Viallaneix's email address?
Guillaume Viallaneix's email address is g.****@****ine.com
What is Guillaume Viallaneix's direct phone number?
Guillaume Viallaneix's direct phone number is +132194*****
What schools did Guillaume Viallaneix attend?
Guillaume Viallaneix attended Thunderbird School Of Global Management, Florida State University - College Of Business.
What are some of Guillaume Viallaneix's interests?
Guillaume Viallaneix has interest in Foreign Languages, The Blues, Tennis, My Family, International Affairs.
What skills is Guillaume Viallaneix known for?
Guillaume Viallaneix has skills like Spine, Market Development, Medical Devices, Capital Equipment, Orthopedic, Product Launch, Commercialization, Entrepreneurship, Product Development, Marketing, Surgery, Iso 13485.
Who are Guillaume Viallaneix's colleagues?
Guillaume Viallaneix's colleagues are Briahnna Dooley-Newbill, Jessica Judge, John Roy, Cole Foley, Stevon Brown, Carolina Medtech, Liliana (Lily) Taylor.
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