Pedro Viana Email & Phone Number

Sintra, Lisbon, Portugal

Divisão Cargo

Lisboa

- Responsible for all aspects of company marketing to include brand management (13 in total, across different industries), social media, digital marketing (Adwords), web content for VolvoCE and ASCENDUM and merchandising- Responsible for CRM (implementation, management and improvements).- Conducting detailed analysis of sales and promotional campaigns relevant to Volvo machinery, researching competitors and recommending marketing strategies- Performing corporate and point of sale identity management and controlling brand activity across all channels to include digital and printed materials- Managing all Volvo CE (Portugal) online content such as designing corporate website communications, - Representing the brand across events, creating effective strategy to increase brand awareness- Planning and coordinating services and parts promotional campaigns, monitoring productivity through data base analysis- Planning and coordinating services and parts questionnaires, using Snap software- Event planning and coordination (Volvo on Tour and ASCENDUM Action Day)

Lisbon Area, Portugal

- Responsible for all aspects of company marketing to include brand management, web content design (MOSS) and merchandising- Conducting detailed analysis of sales and promotional campaigns relevant to Volvo machinery, researching competitors and recommending marketing strategies- Performing corporate and point of sale identity management and controlling brand activity across all channels to include digital and printed materials- Managing all Volvo CE (Portugal) online content such as designing corporate website communications, - Representing the brand across events, creating effective merchandising strategy to increase sales- Planning and coordinating services and parts promotional campaigns, monitoring productivity through data base analysis- Planning and coordinating services and parts questionnaires, using Snap software

Alfragide - Portugal

- Responsible for all aspects of company marketing to include brand management, web content design and merchandising- Conducted detailed analysis of sales and promotional campaigns relevant to Fiat and the automotive industry, researching competitors and recommending innovative marketing strategies- Performed corporate and point of sale identity management and controlled brand activity across all channels to include digital and printed materials- Managed all online content such as corporate website communication design, led influential Ad word campaigns and utilised social networking sites to include YouTube and Twitter to expand digital marketing presence- Represented the brand across events, motor shows and dealer retail areas, creating effective merchandising strategy to increase sales- Managed the customer and prospective customer experience of the Fiat brand, ensuring a continued positive and profitable representation- Planned and coordinated services and parts promotional campaigns, monitoring productivity through complex data base analysis

Lisbon, Portugal

- Responsible for directing marketing activity, providing price comparisons and competitor analysis within the local market- Analysed sales and promotional campaign effectiveness, utilising SAP package and focusing on Point of Sale marketing improvements company-wide- Designed and produced promotional material and provided internal and external reports of sales and campaign results, in order to best direct marketing activity for the organisation- Created presentations for various suppliers, utilising PowerPoint software- Planned and coordinated all promotions across the business, ensuring the best possible exposure- Designed corporate communication and resolved problems and issues promptly, always focusing on customer satisfaction- Constructed and implemented complex pivot tables and charts to analyse results from imported SAP BW data, reporting findings to the Senior Management Team- Improved Search Engine Optimisation, demonstrating expertise in this area- Raised invoices and dealt with suppliers in partnership with the Finance Department, monitoring agreed fees from different categories

Ba, Business And Marketing

Dissertation titled “Perception of Portuguese wines in UK”, 2006.

12º, Marketing Technician - E.U Level Iii

- Work placements: 1) Web Design Department at PG Site (Lisbon, Portugal), 2001. 2) Marketing Department at Camberley Auto Factors.