Vianey Alderete Contreras Email & Phone Number

Reported, co-produced, and edited radio broadcasts from the U.S. - Mexico border region of El Paso, Texas, and Ciudad Juárez, Chihuahua, for BBC World Service programs within the Money & Work section, including Marketplace and The Food Chain. Covered the U.S. - Mexico's medical travel industry and cross-border Mexican businesses ahead of the 2024 U.S. presidential election.

SEO specialist with experience working with live audiences since 2015. I work with different companies and non-profits in the fields of communications, startups, and science-based organizations, to guide them into making the right moves to present their content that will be easily found in online search engines, such as Google.

Fact-checked the "What the Fact? Finding the Truth in All the Noise" by Dr. Seema Yasmin. The book focuses on the power of misinformation and disinformation. Researched historical and research publications on integrative neuroscience, the social science behind the KGB’s communication tactics, American and World history of communication, and health science history in North Africa, Europe, and South America.

Partnership with investigative news organization to widen audience engagement and revamp their social media and digital presence. Created a social media plan and production structure to increase reader outreach, tailored to meet the unique behavior of the border and Mexican market, based on performance analytics.Increased website traffic directed from various platforms by optimizing content for distribution through various platforms, incorporating new types of content, including Facebook and Instagram stories, and sharing content in Spanish and English.Featured selected content on the weekly newsletter to promote the publication’s emphasis on investigative and women-driven stories.

Managed an investigative project on extraditions of drug trafficking criminals between Mexico and the U.S. Worked with editors, videographers, web designers, and illustrators to combine all elements into an accessible digital piece.

London, Gb

Worked with the BBC News television crew during the days before and after the end of Title 42. I led the team to the areas where migrants had been continuously arriving by the thousands in El Paso, Texas, and Ciudad Juárez, Mexico. I provided expertise in local law and immigration practices, and interpreted interviews with migrants.

Advised on digital presence for website and social media.Crafted a digital structure for the station that included live documents including pre-production and production files, program calendar, and studio recording calendar.Created a program content format for a more practical approach for an existing weekly public affairs program. Advised on topics and content for upcoming programs. Created a structure to have students have a more significant role at the station by identifying existing strengths and spaces for improvement.

New York, Us

Worked with the marketing team on writing informational blogs for their new Finhabits 401 plan. Used SEO best practices to determine the most imperative information needed for the first five blogs. Aided Finhabits in optimizing the way customers can find their new products online, aligned with the company's mission, being a bilingual financial wellness platform by and for Latinos.

Spring 2022, 2021, 2020. Co-lecturer for Dr. Seema Yasmin’s Specialized Writing and Reporting: Health and Science Journalism course. Workshopped master's thesis and articles on the historic settlement lawsuit for Indian Country against Big Pharma, the backlog of sexual assault forensic exams in California, and the future of clean energy transportation.

Co-manage Al Día Facebook, Instagram, and Twitter accounts, keeping brand identity.Edit and curate content for aldiadallas.com incorporating SEO best practices.Produce bi-weekly newsletter.Covered live events through posting updates, gifs, videos.Reported and wrote in both English and Spanish; work includes digital project on Mexican wrestling. “Welcome to the World of Lucha Libre in Dallas!” won Society of News Design's 2015 Best of Digital Design. Contributed to Google News certification.

San Francisco, California, Us

Co-led a two-part workshop specializing in crafting effective, powerful, and concise science writing for Meedan’s Digital Health Lab researchers. Identified goals and challenges for the group, keeping in mind the company’s initiative to promote equitable access to online health.

Oakland, Ca, Us

"Mapping Disparity in the Time of COVID-19" is a digital mapping and storytelling project that documents the impact of COVID-19 on the Latinx community in the U.S.and across Latin America.I aided the HIP and data team working on this project by choosing the main areas of research and storytelling focus, and shaping the website to accommodate this content. Wrote stories of grantees from the. U.S. and Latin America.

San Francisco, Ca, Us

Spotted, published breaking local and national weekend morning news on website and social media. Shared Spanish-language evacuation info. on KQED News Twitter during wildfires.Started social media strategy between weekend and weekday team. Worked with audio reporters to gather content for web posts.

San Francisco, Ca, Us

Managed, created and shared web and social media content for discussion prior and during the live 2-hour show. Collaborated with audio producers. Worked on segments such as an interview with House Intelligence Committee Chairman Adam Schiff and discussions on California AB5.

Promoted the film to local organizations and institutions that can use "Futbolistas 4 Life" to further their work, message, educate their employees and/or act as a training tool, focusing primarily on Oakland organizations, Oakland Unified School District and Spanish-language community organizations. Developed a consistent and regular social media plan on Facebook, Instagram, Twitter, and our list-serve. Coordinated and represented the film at screenings.

Worked as a workshop assistant for the Podcast Bootcamp, where I taught elements of podcast production, using professional recording equipment, and editing.

Led digital workshop on SEO and best digital and social media practices for local journalists in Ciudad Juárez, Chihuahua, through the non-profit organization Juárez Journalists Network (Red de Periodistas de Juárez.)

San Francisco, Ca, Us

Created a social media strategy and made improvements on digital publication by working with individual journalists to develop their social media content and live event coverage. Edited and curated website posts to improve readability and information accessibility, and applied effective SEO practices to increase visibility in organic search results. Examined analytics, built reports, and delivered practical suggestions.

Produced weekly community and culture stories, such as a multimedia project about notary public scamming in the East Bay's immigrant community. Uploaded stories to WordPress and share articles on the Oakland North’s Twitter and Facebook accounts using social media best practices and analytics.

Us

Worked in the El Paso and Ciudad Juárez border local and federal policies.Covered on binational border agreements, the impact of proposed changes, such as a 20% tariff on incoming products from Mexico. Reported on the unfavorable environmental impact of the international border crossing on surrounding communities.

Developed social media strategy for company’s Facebook, Instagram, and Twitter accounts in order to recruit individuals for focus groups in seven states in the United States. Edited and curated qualitative and quantitative research reports on Hispanic market for government and Forbes 100 agencies.

Covered community news and contributed enterprise multimedia stories; articles include investigative piece on the technology-based security measures from the New York City Housing Authority and New York Police Department.Published story on the digital-divide issue for homeless residents in South Bronx during elections.

El Paso, Tx, Us

Assistant coordinator for the Dow Jones Multimedia Journalism Training Academy and Journalism in July. Managed social media accounts, as well as logistics and budgets for both events.

El Paso, Tx, Us

Co-established UTEP’s ECHS Student Success Center with then Associate Provost in the Office for Undergraduate Studies, Dr. Donna E. Ekal. Worked with Associate Provost to improve and design course work and requirements for early college students entering the University into the STEM fields, including FAST TRACK programs.Wrote, edited print publications for Office for Undergraduate Studies, including 33-page handbook for incoming students and multiple pamphlets. Produced content, shot photos for www.utep.edu/echs website and eight different departmental pages.

El Paso, Tx, Us

Covered the cSETR NASA student research program implemented at UTEP for campus newspaper. Wrote news features and entertainment stories.

Interviewed, produced two documentaries on local Creative Kids Inc. and Susan G. Komen Foundation chapters for Ken Burns-produced documentary “Cancer: The Emperor of All Maladies.”

El Paso, Texas, Us

Published investigative piece on notary public fraud and U.S. Citizenship ImmigrationServices Office for student web magazine; shot, edited video for stories dealing with Mexico-U.S. issues.

Los Angeles, Ca, Us

Covered local and national breaking news; stories included focus on Chicano studies in three states. Published daily content; stories went viral on Facebook and Twitter and increased website traffic 13%. Curated, published about ten daily local and national stories for the website.

Researched geographic information and testimonies from the 1940s through 1970s. Supervised by Marcia Hatfield Daudistel, author, editor and former Associate Director of Texas Western Press, on monthly meetings.

Wrote two weekly feature stories for campus newspaper; shot, edited accompanied graphics.

Master'S Degree, New Media Journalism

Fellowship With Knight Foundation

Bachelor'S Degree, Multimedia Journalism

Associate Of Arts (Aa)

High School Diploma