Leadership of Product Operations and Execution, Product Discipline, Culture and communications innitiatives in products and other cross areas Implementation of New Product Innovation Program in Brazil

The strategy team exists to monitor Hash's main KPIs, in order to generate insights, rollout plans and coordinate actions that may lead Hash to scale in a startup hyper-growth environment.- Acting as Business Partner of the Operations Onboarding Team, responsible for Hash's new pilot clients (15 in total), my main focus was on driving the scalability and profitability guidance based on customer behaviors and market conditions, combining data analysis with qualitative insights- Responsible for Pricing strategies, P&L/forecast review, financial analysis, and definition of success metrics with targets and upsides cycle-reviews for pilot projects- Developing, monitoring, and generation of insights through strategic KPIs and performance reports for clients, C-level and board of investors, using tools such as: Looker, Data Studio, Excel/Sheets and Power Bi- Responsible for business planning and growth paths through active base clustering, user experience feedback, churn and retention analysis, incentive campaigns and other tools to identify performance gaps and improvements, resulting in a decreasing of ˜20% in the average churn rate YoY- Build a strong partnership with Product, Data, Tech and Finance teams, supporting them in navigating ambiguous scenarios by providing feedback and structuring action plans to test, prototype and roll-out product features and enhancements- Developing new ways of selling Hash's solutions through implementation of value propositions models in different business partners. Case: A client with 90% retention of the transactional clients based on a new value proposition with no more operating subsidies- Incentive Data Driven initiatives with other areas of Hash to disseminate the culture of data analysis for strategic decision making. Case: Through insights shared with the support team, we were able to improve the level of customer satisfaction by ˜15% YoY, anticipating base behaviors and possible churns

- Managing a team of 7 people responsible for building the product revenue strategy for massified channels for the entire company’s products portfolio (credit and collection services, analytics and marketing solutions)- Building a commercial sales execution model unifying the sales speech, pricing ranges, sales tools and business approach, supporting the channels sales teams negotiations- Consolidation of budget and forecast for the analytics products portfolio, measuring sales KPIs, leads pipeline, P&L and profitability to present to C-level team- Generating data analysis and insights to identify business opportunities, clients churn rates actions and cross and up selling strategies- Conducting negotiations with SMB and big companies throughout Brazil and overseas, positioning Boa Vista as the B2B’s 1st choice for data analysis and credit solutions

- Managing a team of 5 people responsible for credit collection products strategy focused on B2B market (SMB and big tech companies)- Conducting the revenue strategy profitability (budget, forecast, LTV, pipeline and prospect actions) with a 15% yoy increase in revenue- Formulation of the pricing and revenue strategy of the credit collection portfolio- Providing KPI insights, data analysis and product studies for key account clients- Working alongside with the Product Squad to bulid, test and approve new concepts and improvements for the portfolio through discovery and A/B tests- Development of the pricing strategy for bidding contracts and Key-account proposals

Boa Vista is a highly analytical company that provides data to Businesses and Customers to improve the decision-making process.- Responsible for the sales and revenue strategy of credit recovery products working closely with multiple account managers- Management of key performance indicators, sales funnel and product pipeline- Creation of product material and developing tools to support the sales teams - Conducting the customer journey with recovery products focused on B2B segment- Data analysis to generate customer insights and to provide success ways to up selling, cross selling and to extend the LFT of the clients inside the company

Work place: Andaz Mayakoba Resort Riviera MayaAndaz is the top luxury lifestyle brand inside Hyatt’s hotels portfolio.- Working closely to Director of Sales and Director of Revenue on annual budget, monthly/annual forecast, market analysis and revenue strategies- Generating weekly and monthly sales KPIs for Leadership Comitee and Latin America/Caribbean Sales VP- Responsible for performance measurement of Wholesale, Corporate Groups and Events Sales Managers- Audit RFPs and sales contracts to ensure that projected revenue is alligned for budget and forecasting purposes.- Strong relation with corporate accounts and travel partners in USA, Europe, Latin America and also local Travel Partners in Mexico

Work place: Park Hyatt Abu Dhabi Hotel and VillasPark Hyatt is the top ultra-luxury brand inside Hyatt’s hotels portfolio.- Responsible for Sales Analysis of Wholesale and Groups segments and weekly KPIs reports of revenue and P&L- Strong interaction with corporate accounts and travel partners in GCC, Europe and Asia for prospecting and account management- Coordination of Site Inspections with sales/events teams- Conducting of Stop Sales reports and availability chart updates for forecasting purposes

- Improve commercial sales & leasing performance coordinating Retail negotiations with Key-Account groups and retailers- Full support and performance management of 10 sales & leasing senior negotiators- Responsible for market researches for potential brands and business groups in expansion to Middle East- Centralized contact with clients and coordination of stock options, viewings and formulation of business proposals- Strong relationship and interaction with Properties Management companies and private owners in Middle East, Europe and Asia

Main Focus: Standardizing processes to improve sales teams’ performances, 4,000 branches revenue and customer satisfaction working closely with a board of 35 sales consultants .As a Sales Business Analyst, I focused in Sales Teams Performance Improvement and Customer Experience through monitoring and measurement of KPI, performance dashboards and financial assessing P&L of branches, working closely with the external consultants team to increase the operating result and gap reduction between the agencies and potential expected, besides improve customer satisfaction in all of the 4,000 branches throughout Brazil.I also managed benchmark initiatives with numerous brands with a focus on networking and exchange of best practices; Furthermore, I was responsible for support on the annual budget and monthly management reports of financial capital allocations, retention costs and expenses..

Main Focus: Develop holistic vision and knowledge of core banking applications, through consulting projects, business courses and coaching lessons.The Trainee Program at Itaú Unibanco seeks young graduates to form the next market leaders. Selected among 40,000 recent graduates to join a 50 people group in a 1/2-year management program. My job rotation involved working within the following teams: Retail management clients, payrolls and ATM operations, low, middle and high income segments, commercial products development, back and middle office operations and digital channels operations.• I spent 2 months at FIA business school taking a mini MBA course and I also had contact with the main leaders of the bank, speaking about their challenges and perspectives.• Then, I spent six months in job rotation developing several consulting projects with focus on performance improvement and revenue increase in some areas of Consumer Bank, presenting to directors and VPs.• After that, I was allocated to the Commercial Planning Area, managing performance results cycle of about 35 sales consultants and 4,000 branches throughout Brazil. • Developed training materials for sales teams, KPI management and required analysis of the consultants’ teams performances, and projects aimed at standardizing processes and customer service across the country.

Main Focus: Increase sales performances and malls revenue, working closely with 45 sales executives supporting in commercial main activities such as business proposals, KPIs reports, training materials and other projects.During the 2 years i spent in BRMalls, the largest shopping mall company in Latin America, I focused on formulations of business proposals, contract analysis, KPIs reports and presentations to Key-Accounts brand and 45 sales executives support. I also developed the "Business Center Project," a single relationship channel to centralize potential contacts interested in opening stores or kiosks, focusing on expansion strategies and negotiation of new stores;

Main Focus:Planning and forecasting of sales indicators and funcionalities of main portal “Oi” focusing on users experience.At the Digital Relations team at Oi, I developed KPIs dashboards focused on sales data indicators of the “Oi.com.br” main portal features and all online content. I also did data analysis and weekly reports through Google Analytics supporting IT and Sales and Operations teams on development of new functionalities and services.