d.light is a global leader in social transformation by making transformative products available and affordable to low-income families all across the globe. With presence in over 70 countries, d.light is onits way to transform 1 billion lives by 2030.

- I was brought on board as a core & foundation team member to head the marketing discipline for the new business initiative – LED business for the group.- Launched the brand “IbLED” and positioned it as the market leader in Institutional & Consumer Lighting Category.- Currently responsible for end to end functions entailed in Sales Management & Product Marketing including target Deployments, New Product Introductions, Product launches, Managing Price & Schemes in Trade & C & I.-… Show more - I was brought on board as a core & foundation team member to head the marketing discipline for the new business initiative – LED business for the group.- Launched the brand “IbLED” and positioned it as the market leader in Institutional & Consumer Lighting Category.- Currently responsible for end to end functions entailed in Sales Management & Product Marketing including target Deployments, New Product Introductions, Product launches, Managing Price & Schemes in Trade & C & I.- Responsible for overall brand Management including the social media presence, hard collaterals & trade marketing by close working with creative & social media agencies.- Planning and implementing strategies to improve market presence for business by targeted branding of strategically located Points of Sale.- Tasked with functions related to inventory management, managing obsolescence & warranty for business.- Enhancing business reach by identifying and exploring opportunities of forging strategic and profitable partnerships with technology innovation organizations.- Successfully launched the business initially in the Institutional category followed by the Trade segment with thorough readiness of Products & allied activities.- Responsible for target deployment, budgeting, ideating marketing plan & operational planning- Introduced over 1000 SKUs amassing the reputation of the fastest-growing company within the industry.- Conceptualized & defined GTM strategy with an emphasis on Differentiation Leadership- Implemented industry’s Best Practices around marketing excellence within the marketing discipline.- Defined business flow & implemented SAP, CRM tools for ensuring business sustenance & growth.- Coined & implemented an exclusive Loyalty Program for Indiabulls LED- Recognized for the launch of Products winning the “Excellence in Product Innovation” Award at ACETECH & GREEN BUILD consistently for 2 years in a row. Show less

- Founding Member of the Leadership Team- Performed quantitative & qualitative Market Research with AC Nielsen across the country for Home Designer Lighting- Benchmarked & defined competition thus launched TISVA & positioned in elite Designer Category- Cherry-picked premium products from China & Japan ensuring best in class packaging design- Visited multiple fairs in China / HK for product & vendor selection in sync with the brand philosophy- Managed Gross Margins by… Show more - Founding Member of the Leadership Team- Performed quantitative & qualitative Market Research with AC Nielsen across the country for Home Designer Lighting- Benchmarked & defined competition thus launched TISVA & positioned in elite Designer Category- Cherry-picked premium products from China & Japan ensuring best in class packaging design- Visited multiple fairs in China / HK for product & vendor selection in sync with the brand philosophy- Managed Gross Margins by implementing right pricing strategies with timely revision as per market- Conceptualized the Mood Lighting Experience Zone in the TISVA Stores.- End to End brand ownership & product lifecycle management with an optimal brand mix- Instrumental in getting positioning TISVA in premium niche customer brand.- Took extensive sessions on Product USPs for the sales team- Created exclusive onboarding program for In-shop Promoters of TISVA exclusive showrooms Show less

- Responsible for driving the business level differentiation Strategy for North India & position Regent as one of the most preferred brands amongst the potential customers.by mentoring the Development team.- Responsible for the expansion of the Channel Business Associate network across North India & systematize the networking activities for affiliation with the Specifiers. - Responsible for actuating the Customer Relationship Management tool and foster the team by propitiously… Show more - Responsible for driving the business level differentiation Strategy for North India & position Regent as one of the most preferred brands amongst the potential customers.by mentoring the Development team.- Responsible for the expansion of the Channel Business Associate network across North India & systematize the networking activities for affiliation with the Specifiers. - Responsible for actuating the Customer Relationship Management tool and foster the team by propitiously administrating the same to facilitate demand generation and sales management.Implemented Differentiation Focus Strategy & channelized resources accordingly- Extensively worked with Cross-Functional teams ensuring “customer first” philosophy- Functioned as the regular voice of customer surveys with apt feedback to Product Development teams to bridge Product Gaps Show less

>Identified the potential customers and formulated marketing strategy for one of Nexor’s innovative products in data loss prevention.>Analyzed the current UK information assurance industry and market position of Nexor.>Conducted competitive analysis in order to identify key differentiators.

Project: Analysis of Indian Railways Signaling sector focusing on industry’s opportunities & challenges and potential market entry modes to explore internationalization opportunity for Balfour Beatty Rail.Attainments>Estimated the industry size along with current major competitors in signaling sector. >Identified the Railway standards and approval bodies along with the process to be compliant with the Indian Railways standards by interacting with the signaling… Show more Project: Analysis of Indian Railways Signaling sector focusing on industry’s opportunities & challenges and potential market entry modes to explore internationalization opportunity for Balfour Beatty Rail.Attainments>Estimated the industry size along with current major competitors in signaling sector. >Identified the Railway standards and approval bodies along with the process to be compliant with the Indian Railways standards by interacting with the signaling consultants.>Explored and evaluated the potential partners for Balfour Beatty to facilitate market entry. Show less

- Accomplished an annual target of INR 60 million in ceilings & INR 15 million in floorings thus fostering the team to increase Armstrong’s share of wallet in healthcare & Key accounts by over 40%.- Created and implemented account development strategies that significantly enhanced growth.- Exceeded KPIs for volume & value sales & achieved an upward increased rate of 15%- Spearheaded Armstrong’s foray into the key customer accounts like ESIC hospital, Apollo hospital Escorts… Show more - Accomplished an annual target of INR 60 million in ceilings & INR 15 million in floorings thus fostering the team to increase Armstrong’s share of wallet in healthcare & Key accounts by over 40%.- Created and implemented account development strategies that significantly enhanced growth.- Exceeded KPIs for volume & value sales & achieved an upward increased rate of 15%- Spearheaded Armstrong’s foray into the key customer accounts like ESIC hospital, Apollo hospital Escorts hospital, Bharti Airtel & Royal bank of Scotland by winning breakthrough orders.- Analysed the market, identified & mapped the healthcare accounts with growth potential- Focused on garnering organizations’ higher SOW from the targeted accounts- Successfully achieved targets related to CA - customer acquisition by delivering seminars, product presentations & participating in exhibitions- Won “Excellence in Sales” awards thrice for being successful in winning some of the major projects- Won “Quick Hit – Sales Excellence” awards from Armstrong thrice for being successful in winning negotiations for major orders.- Member of the team which won the award for “best sales team of the year” in 2009 for exuberant success by achieving the highest sales figures in the country. Show less

- Accomplished an annual target of INR 40 million by driving sales for the new business initiative: “luminaires for retail format applications” for north India by managing a team of 2 Lighting Engineers.- Delivered Sales Targets of INR 300 Million in Ceiling & Flooring Business- Identified & developed business relationships with potential accounts like Bharti Retail, ITC Wills, Unitech, Subhiksha & RPG enterprises by organizing lighting seminars & presentations.- Achieved 100% SOW… Show more - Accomplished an annual target of INR 40 million by driving sales for the new business initiative: “luminaires for retail format applications” for north India by managing a team of 2 Lighting Engineers.- Delivered Sales Targets of INR 300 Million in Ceiling & Flooring Business- Identified & developed business relationships with potential accounts like Bharti Retail, ITC Wills, Unitech, Subhiksha & RPG enterprises by organizing lighting seminars & presentations.- Achieved 100% SOW from Bharti Retail during the first year of account acquisition- Generated awareness about sustainability by pitching the concept of Green Buildings.- Won third prize and got certified by Wipro Limited as “Illumination Design Engineer”.- Unanimously chosen for leading Wipro Lighting’s foray into the retail lighting segment on account of strong techno-commercial skills. Show less