Vic Pfefer Email & Phone Number

Denver, Co, Us

Greater Denver Area

• Responsible for all company activities in Colorado and Utah including 19 locations and 250+ employees and contractors for a company recognized as Ford and GM’s largest parts distribution partner. • Oversee all regional activities, including Sales, Operations, Human Resources, Market Representation, and Profit & Loss (P&L).Notable achievements while in the position included:- Delivered consistent yearly increases in contribution by managing expenses as a percentage of revenue while increasing top line growth, gross margins, customer service, and delivery efficiency. - Awarded the company’s prestigious “Club Award” for leadership, 7 of the past 11 years.

Denver, Co

• Successfully managed all aftersales activities in the Jaguar Land Rover’s Rocky Mountain and Southwest market areas and responsible for revenue generation and customer satisfaction. • Led service marketing, warranty cost management, and other customer service-related activities.• Served as the single-point-of-contact for both Jaguar and Land Rover dealers while representing the needs of the organization.

• Fully responsible for all sales and marketing operations for the organization, including both “go-to-market” strategy and brand development. • Created the primary branding for all company products, marketing programs, and communications.• Accountable for the product lifecycle management, including launch, training, Voice of the Customer (VOC), and replacement. Notable achievements while in the position included:- Successfully negotiated a $50M licensing agreement with Ford Motor Company to distribute Inilex products.

Denver, Colorado, United States

• Managed all dealer network and development activities for 400+ Ford and Lincoln-Mercury dealerships within 16 western states with full responsibility for Ford's distribution channel in all regional markets.• Developed and executed the regional business plan and dealer business improvement activities. Notable achievements while in the position included:- Ranked #1 nationwide for performance against objective for facility improvement, upgrades, and new builds.- Created and implemented a new, innovative process for future franchise expansion, including land negotiation and acquisition, that was adopted as the model for all “greenfield” projects nationally. - Selected to serve as a member of the Ford Diversity Council and Shared Decision-Making Team.

Dearborn, Michigan, United States

Created the concept and managed the highly successful Partner (X-Plan) Vehicle Purchase Program targeted at Ford Employee Friends & Neighbors and employees of Ford Business Partners and Customers. This is one of the few marketing programs that continues today. • Developed the business case and was afforded the opportunity to develop a "business within a business”.• Managed a $12M annual budget and generated over 200,000 new vehicle sales (50% incremental)• Created a unique "road show" event that brought Ford Vehicles to suppliers and fleet customer HQ locations to drive incremental sales.

Detroit, Boston, New York, Dearborn

Revenue Management Manager, Contests and Incentive Manager, Merchandising Manager, Office Operations Manager, Zone Manager (Sales and Parts & Service), Customer Service Representative