Vic R. Email & Phone Number

Grand Rapids, Mi, Us

*Acquired by Vector Solutions*On a mission to empower students for post-secondary school life by eliminating mountains of paperwork and connecting them to work-based learning opportunities.• Designed and executed a hands-on, platform-based approach that enabled cross-functionality between 5 distinct applications, improving user experience and GTM strategy.• Transforming complex workflows into intuitive experiences, with a special focus on enhancing the visual design quality in the ed-tech space.• Applying an evidence-based approach to strategy formulation by conducting thorough user research. This data-driven method significantly influences product strategy, leading to lowering CAC costs.• "Bridge Building" Regularly communicating with diverse stakeholders, from Sales and Customer Success teams to the C-Suite, ensuring alignment with the product vision and strategy.

(Remote)

At the heart of the airline industry, this organization collects, normalizes, and distributes data on airlines' behalf so you can shop for flights anywhere on the web.I lead a team evolving the UX for the Retailing portfolio (Routehappy acquisition) with $1M MRR for 400+ airlines, data distributors, and online travel agents that are Atpco's customers.• Set vision for Retailing Portfolio (#2 in sales revenue content - Seats) and executed an innovative strategy to reduce the user base's time to market by 20%. • Launched new 'Amenities' content distribution to Google Flights and other sales channels for factual data on flight experience, including; Wifi, Power, Entertainment, and Leg Room - Leading to 99% coverage for global flight schedule - increasing portfolio value by +2%.

(Remote)

• Developed the product design development process from ideation to delivery - resulting in closer alignment across Product Management, Engineering, and Senior Leaders.• Seeded, the organization's first Design System, leading to the adoption of 5 applications across, leading to 2x faster onboarding for designers and increased velocity in agile cycles• Help facilitate design thinking workshops with customers, users, and stakeholders to understand their problems, turn them into solutions/experiences, and measure with data along the way.

Boston, Massachusetts, United States

Played a key role in building the Boston build center from the ground up. Co-created with clients' on building user-centric digital products and experiences across industries; Fintech, Supply Chain & Logistics, Aerospace, Technology & the Public Sector. Helped deliver 7 client projects, growing revenue by +20M over 3 years.Notable projects:EnerBank USA - Loan Application Suite• Improved this home loan business by building their online application, mobile, and tablet loan creation tools - resulting in 99% adoption of the contractor network of loan apps. Reduced training of loan officers from 3 weeks to 2 days.United Technologies - Enterprise Supply Chain Platform• Created the vision for ColdStream Platform, enabling 300+ global customers to create and access sensor data, temperature, location, & humidity, resulting in a 75% reduction in user annoyances. Reduced duplicative apps from 13 to 1. Microsoft - Visual Studio Mobile Center (Mobile & Tablet Experience)•Designed a cross-platform app experience that allowed 'testers' to view, download and install beta applications for user feedback and performance analysis. Built three native MVP applications for iOS, Android, and Universal Windows Platform in a high-velocity environment; - delivering in 3-months for +1000k users.

Chicago, Illinois, United States

Led the scaling of creative automation tools for the creative studio - leading to higher efficiency—developed creative campaigns for Footlocker, Champs Sports, Grainger, Bose, and other Fortune 100 companies.• Released a creative automation tool, powering 1:1 digital advertising delivering +300B online interactions daily, 16 different video and ad sizes supported, and 4.6M unique iterations produced from onetemplate, increasing incremental value for clients.• Key role in developing the product roadmap and executing the strategy to address user task redundancy. Allowing more user control and freedom, improving the 'creative build' process by reducing 20% of effort, resolving 60% of user annoyances, and leading to a more accurate time estimation of new features.

Chicago, Illinois, United States

Working for a startup, you wear many hats. Most days, I manage a fluid workflow that entails aligning people, building consensus, gathering information, and thinking creatively about meeting business objectives with audience needs while bringing a networking platform to life. Oh, I forgot to mention I also do UI design for our platform, UX design, interaction design, visual design, usability analysis, and requirement analysis, all with a dash of strategic thinking.

Chicago, Illinois, United States

I orchestrated a creative team focusing on customer retail experience. The need for speed, efficiency, and predictability from initial conception through production required developing a solid workflow system, which ensured the delivery of the right store-kits, with the right messages, for the right promotions, to the right customers, to the proper channels at the right time. As part of the team that managed both Kmart and Sears formats, I developed a design process that increased speed to market by establishing controlled phases like client alignment, concept development, design, and production.

Chicago, Illinois, United States

Design and layout advertisements for external and internal clients. Responsibilities include: design and layout of ads for publication. Transformation of written and/or graphic information into production ready ads. Create, troubleshoot and prepare ads/layouts from start to finish for print.

Ba, Art & Design

Design And Applied Arts

Certificate, Product Platform & Product Family Design