• Performing exhaustive research to gain in-depth knowledge of all customer personas and analysis on consumer thoughts and trends• Creating specifications and content appropriate for the brand's customer personas• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed• Developing editorial strategy, so content is consistent across all delivery platforms• Analyzing content marketing strategy to evaluate

• Work closely and bolstered communication with clients to understand their specific needs• Creating detailed timeline plans to reach predetermined goals and quotas• Respond to complaints and resolve issues to the client’s satisfaction and to maintain the company’s reputation• Building long-lasting, mutually beneficial relationships with external contacts and internal departments to create a better experience• Able to handle multiple client at once