Vice Chen Email & Phone Number

Shanghai China

Marketing strategy and operations1. Work out strategic plan for the cruise market, competition strategy.2. Set up product line for business plan.(pricing/sales volume/profit/promotion)3. Project controlling(schedule and budget)4. Product online sales, market promotion, CRM5. Operations: Full process quality control, process improvement.Marketing 1. PC and offline setting(monitor PV UV), pages management.2. Promotion campaign of online and offline sales, branding.3. E-Marketing: EDM / Short message / APP / Magazine / PRTeam management1. Cross functional team management, organizations.2. Management meeting and trainings3. KPI setting and review.

Shanghai

1.Set up long-term marketing strategy and competition strategy. Business target setting for the whole business unit and cross functional team build up.2.Clear branding awareness aimed at valuable consumers. Product category management.3.Business plan and report for global committee discussion and approval. Product line and whole business plan cost analysis, schedule and resource approval.4.Project team set up and cross functional working to identify product specification & targets.5.IR analysis, brand and product communications via whole channels including online and offline.6.Project management, schedule management, budget management.7.Be owner of check points and improve process efficiency, cost, technical issues, suppliers.8.Cross functional team management, KPI setting and review.AchievementsPremium canister for EU MKT development and launch in time with high volume / profitEssential canister for Asia / LAM MKT development and launch in time with stable cost keepPremium coffee maker for EU MKT development and launchRice cooker series development for global MKT

Sahnghai

Responsibility1. Take charge of current BU with on hand product line management. Such as market plan / alignment, sales forecast, cost study, pricing strategy, customer / competitor / value chain analysis, potential business analysis, inventory / logistic management, manufactory correspondence. 2. New product development (NPI), process and launch execution. Handle resources for solutions and implementations. Act as spearhead to improve processes and efficiencies. Control schedule.3. Deep dive in niche market to complete whole platform / product line to support business growth. New production promotion and market share enhance. Update market and sales tools. Channel: dealor/distributor/convertor/ODM/end user(300 customers), pricing system.4. Market analysis and research in segment market (Electronic / AOEM / Appliance) for IATD relative products. Make out effective report in time for sales strategy determination.5. Cultivate good marketing community by connecting and guiding Cross functional team members for best possible practice, achievement, and development.Achievements2009~2010 strategic plan deliver (short term & long term)2009 HK business transfer / global business transfer – 10 Million USD2010 brand building with well done label exhibitionNew product development and MKT launch to drive sales increaseEnd user / key account relationship build up for original SPEC in activityGlobal pricing uniform and store into new ERP system program

Shnghai

Responsibility1. Marketing research and analysis, cost analysis, customer feedback analysis according to the last year's production. Set up the target of this year. 2. Summarize the information, take part in the facade designing and market forecast. Consider the layout of the production. 3. Lead the team to make out the production. Negotiate with numbers of suppliers to have quote. Test and verify the operation cost.4. Check the final design and fix them. Select suppliers, have final quote, make an order and confirm the main schedule with them.5. Go to the suppliers to manage and control them. Emphasis the schedule. Kick off TP, find problems and solve it. Follow PP and MP.Achievements2001/11——2002/11(Japan) ‘03DVD PLAYER designer. Got order from World Mart -- 100 Million sets.2003/3——2003/6 (Japan) ‘04DVD PLAYER designer. Develop the market of Europe.2004/2——2005/3 (China) ‘05DVD PLAYER / ‘05DVD-RW Group Leader. 2005/4——2006/8 (China) ‘06DVD-RW Project Manager. Localized all the steps.Alpine GroupResponsibility1. Communicate with Auto MFG (GM/FORD/BMW), control product development, planning.Responsible for the project progresses, and provide technical support.2. Act as the bridge to communicate with China technology center and Japanese headquarter and North America technology department, control the schedule. 3. Control various products stage and release the samples in time. Inform all kinds of specification version up. Follow PP and MP. 4. Follow market trend and collect information, provides consultation and new proposal to customers.

Master, Emba

International Trading, Human Resource Management, Micro Economics, Macro Economics, Marketing Management, Stock Investment, International.

Bachelor, Engine / Integration Of Machine And Electron

Activities and Societies: The most excellent design of "The Center Of Students" in 1998 Turbine, Diesel, Otto Engine, Ship Power.