Carlos Vicente Email & Phone Number

Fayetteville, Ar, Us

Fayetteville, Arkansas, Us

Grand Rapids, Mi, Us

Direct marketing, communications, sales, customer service, DEI initiatives, generating $2.14M in FY23. Collaborate with fundraising to develop campaigns.• Most recently, surpassed the overall 2023-24 Holiday single ticket goals by 18%, increased Holiday single ticket sales by 24% from last season, and brought in $613k in overall Holiday concert revenue (Handel’s Messiah, Elf in Concert, and Holiday Pops).• Create media strategies resulting in the highest-grossing Masterworks Series (Handel’s Messiah in Candlelight) as well as the highest-grossing Holiday Pops concert in the past decade.• Partners with the Music Director, President/CEO, and General Manager in season programming.• Facilitates community ties and collaborative projects through targeted relationship-building efforts.• Designs subscription campaigns that have resulted in 12% revenue growth for two consecutive years.• Formulates strategies that have doubled attendance (FY22-FY23).• Leads marketing operations optimization, tripling campaign reach and maximizing ROI.• Orchestrates database migration in preparation for onboarding a new CRM system, enhancing sales.• Spearheading the acquisition of a new CRM system to further enhance processes and customer service.• Manages departmental budget, expenses, financial forecasting, and sales projections effectively.• Led the post-pandemic reconstruction of the marketing, communications, and patron services department, spearheading the hiring, training, and development of a skilled team of 8 professionals from the ground up.

Sarasota, Florida, Us

Directed marketing, advertising, PR, publications, digital content creation, group sales, and collaborated with the fundraising team in a $40M capital campaign. Generated an average of $2.9M in annual earned revenue, with a peak of $3.12M (FY16). Supervised two staff members, a marketing intern, and volunteers.• Led website redesign, driving a 25% traffic increase during first year, and enhancing user experience.• Pioneered digital and social media advertising campaigns, expanding the organization's online presence.• Served as the executive producer of the company’s first live-streamed concert, allowing the organization to connect with a wider audience and adapt to changing circumstances.• Negotiated and produced a PBS special in 2020 showcasing over a dozen iconic Sarasota Opera productions.• Recognized by Opera America for achieving the highest ROI among peer opera companies nationally.• Introduced traditional and digital strategies that led to 18% increase in ticket sales in FY15.• Achieved 8% expansion in FY17-FY19, also boosting subscription retention to over 81%.• Successfully planned and executed pandemic-safe theater environments, facilitating the safe return of live audiences to the Sarasota Opera House in fall 2020.• Acted as spokesperson for the Sarasota Opera, representing the organization in local, national, and international media and at speaking engagements.

Houston, Tx, Us

Managed marketing, advertising, public relations, publications, content creation, and media buying and trafficking. Oversaw a team of seven graphic design and advertising professionals, as well as third-party Public Relations firm.• Successfully steered a smooth brand transition from Martha Turner Properties to Martha Turner Sotheby’s International Realty, ensuring the company's integrity and market position were upheld.• Facilitated brand consistency throughout the rebranding process by acting as the key liaison between the new parent company's marketing division and third-party public relations agencies.• Directed the planning and execution of comprehensive advertising campaigns across a variety of media channels, encompassing PROPERTIES Magazine, print, digital, social media, and television platforms.• Worked individually with agents creating integrated marketing and communications campaigns that gathered international media attention.

Houston, Tx, Us

Advanced to roles of increasing responsibility. Supervised up to six staff members plus interns. During my tenure, managed creative services, publications, content creation, social media, email, subscriptions, single ticket marketing, group sales, special projects, and event planning. Generated $5.8M in single ticket revenue (2007-2012) and more than $10M in overall revenue (2012-2013).• Achieved average 7% overall annual sales growth (FY08-FY12).• Pioneered orchestra's social media, digital, video, and email marketing strategies.• Orchestrated successful rebranding and centennial anniversary campaign with a third-party agency.• Developed pricing strategies, streamlined marketing and customer service practices, and led audience development and retention initiatives.• Co-created the orchestra’s first Young Professionals program.

Houston, Tx, Us

Houston, Tx, Us

Houston, Tx, Us

Planned content, wrote, and edited the monthly symphony program magazine. Managed all aspects of magazine production. Worked closely with artistic, marketing, and development departments ensure alignment with institutional messaging and fundraising initiatives.

Houston, Tx, Us

Sold subscriptions and single tickets over the phone and in person, processed orders, exchanges and donations, and generated reports and analytics.• Instrumental in the development and implementation of new patron services policies and procedures, as well as streamlining subscription sales workflows.

Managed administrative tasks including payroll, invoicing, and expense management, managed national and international artists’ travel arrangements, lodging, and local logistics, and oversaw concert season production crews.• Supported CEO in planning and implementing artistic programs, budgeting, staffing, and fundraising.• Worked with admin and music leadership to create programs that ranged from orchestral, opera, chamber music, and recitals in three premiere local concert halls in Rio de Janeiro.• Managed third-party agency to develop effective marketing and communications.

Oversaw the day-to-day business operations, managed a team of 25 employees, including admin, sales, delivery, and production staff, collaborated with other partners to develop and implement business strategies, maintained relationships with clients and suppliers, negotiated contracts, managed finances, and ensured the quality of the company's products and services.• Built customer base from ground up resulting in over $2.5M in annual sales revenue.• Achieved near 80% penetration in the city's hotel and restaurant industry in 3 years.• Sold my share of the business before moving to the United States.

Leadership Institute For Nonprofit Executives, Nonprofit Leadership

Master Of Music, Vocal Performance

Bachelor Of Music, Vocal Performance