I give advice on branding, offer design, communications and marketing to established companies, start-ups and politicians in Spain, Israel and Romania.

Singular Cover is an insurtech start-up part of Antai Venture Builders portfolio, offering online insurances to small businesses. I worked in the business model, the brand, the digital product, the go-to-market strategies, and the funding. I designed the marketing and communications for an audience of more than 3 MM entrepreneurs and small businesses in Spain.

Since July 2014 I was the marketing director of Cinépolis, the largest cinema exhibitor in the world and present in 14 countries from México to India.I was responsible for strengthening the Cinépolis brand across the world and for increasing the value of the experience we delivered to more than 300 millions of movie-goers per year.I led the communication strategy, the campaigns we run and the relationship with a digital community of more than 23 million people.Cinépolis became… Show more Since July 2014 I was the marketing director of Cinépolis, the largest cinema exhibitor in the world and present in 14 countries from México to India.I was responsible for strengthening the Cinépolis brand across the world and for increasing the value of the experience we delivered to more than 300 millions of movie-goers per year.I led the communication strategy, the campaigns we run and the relationship with a digital community of more than 23 million people.Cinépolis became the largest cinema exhibitor in the world with over 300 MM attendants in 2016, showed its highest ever Millward Brown Brand Power Index in 2017, produced for the first time ever original cooperative advertising with cinema studios and distributors (Warner Brothers, Sony, STX, Videocine, Fox, Disney) with international and local talent (Gal Gadot, Tom Holland, Eugenio Derbez, Karla Souza, Luis Gerardo Méndez,...) and led the biggest global social media community in the cinema exhibition category and the biggest in Mexico across categories.2018: Caracol de Plata.Best e-commerce in entertainment, E-commerce Awards, Instituto Latinoamericano de e-commerce.2017: I was nominated by EXMA Magazine for the list of Top 100 marketers in LATAM.Cinépolis ranked for the first time in the Reputation Track Mexico, number 8.Third position in Merca 2.0 ranking of 500 Most Powerful brands in digital.Grand Prix Festival Totem.Gold Effie Awards.2016: Digital brand of the year, Merca 2.0.2 Gold, 6 Silver, 2 Bronze in Círculo de Oro.Silver and 2 finalists in Effie Awards. Cinépolis ranks #7 in Effie clients ranking 2016. Best e-commerce in entertainment, E-commerce Awards, Instituto Latinoamericano de e-commerce.Grand Prix, 1 medal and 3 finalists in Best Ads Awards Revista Creativa.Finalist in 2 categories in Clap International Graphic Design Awards.Top 5 creative brands in México (Merca 2.0).2015: Best Social Media Strategy, AMIPCI.Top 5 creative brands in México (Merca 2.0). Show less

My mission was to put Georgia on the map of creativity in communication and to elevate the agency's profile in the Caucasus region. By winning regional business and leading, educating, inspiring local clients to put efforts in brand building, the agency had tripled the number of projects and developed unprecedented complex campaigns. Inside the agency, I have contributed to creating a culture of excellence, by coaching young talents that today are leaders in the field of strategy and… Show more My mission was to put Georgia on the map of creativity in communication and to elevate the agency's profile in the Caucasus region. By winning regional business and leading, educating, inspiring local clients to put efforts in brand building, the agency had tripled the number of projects and developed unprecedented complex campaigns. Inside the agency, I have contributed to creating a culture of excellence, by coaching young talents that today are leaders in the field of strategy and client relations. It was a winning bet as Windfor's gained recognition from Cannes Lions Festival.Best Agency, Marketing Brilliance Awards 2013.Best Agency, advert.ge 2013. Show less

I am one of the founders of Kardumen, a brand innovation company with clients such as Borges, Seat, Vibia, BIC, CatalunyaBank, Generalitat de Catalunya and Henkel.I was especially proud of winning the Catalonian government pitch.

I led for 3 years the Marketing Department of BIC Graphic Europe – Société BIC, developing marketing strategies for the worldwide leader in promotional gifts, in three regions: Europe, Middle East and Africa. The promotional gift market is extremely dynamic and so it was the product innovation. I led launching not only new products but new categories. I decided to bring some B2C marketing practices into this B2B market and the results proved it right.

I was part of the team that defined the global business and brand strategy of the lighters business, detecting growth opportunities (organic and acquisitions) and establishing the annual objectives and budgets. I gave marketing support to the regional leaders and I had a leadership role in the product innovation. During my tenure BIC lighters reached the historical record of 1 billion units sold.

I got my first campaign idea for BIC shavers, executed locally, which took market share from the powerful Gillette.

Brand Manager Henkel Loctite BrazilBrand Manager Henkel IbéricaI got to know different markets, Spain, Portugal and Brasil and worked with a bunch of multicultural talented marketers in one of the most classic marketing houses. I had the idea for a new product and strategy that was successfully launched a year and a half after I entered the company.