Vicente Rodriguez is a Regional Vice President | Store Operations | Retail Executive at Ross Stores, Inc.. He possess expertise in merchandising, retail, store management, profit, inventory control and 45 more skills. Colleagues describe him as "I worked with Vicente when he was leading the activation of a Hispanic initiative at a major retail company. Although our work together was brief, my impression of Vicente is highly positive. I've had the opportunity to work with several people with similar responsibilities and Vicente's problem-solving skills, his strategic focus and sharp intellect- coupled with a very high EQ- is above par even at the highest standards. I would recommend Vicente any day of the week.", "One of Mervyn's key initiatives in 2008 was to reinvent and intensify our Marketing, Instore signing and Merchandise Assortment strategies in support of our core Hispanic customer. In order to move this initiative along, Vicente volunteered to take on the key leadership position at Mervyn's responsibile for coordinating and leading all activities across Marketing, Stores and Merchandising. Combining his extensive Store management experience, collaborative management style and excellent communication and project management skills along with a strong connection to the Hispanic customer, Vicente was quickly able to put into motion an extensive marketing campaign, updated and intensified instore signing program and gain the critical partnerships of the Buying and Planning organizations. Vicente was clearly the inspirational leader for this critical initiative and his efforts led to immediate improvement in sales and margin performance across our highest penetrated Hispanic stores. I feel very privileged to have had the opportunity to work with Vicente and strongly recommend Vicente for a Sr. level management position.", and "Vicente's responsibilities as Director, Hispanic Initiative was all inclusive. He oversaw Merchandise, Marketing and Stores roles with regard to understanding and servicing our Hispanic consumer. He was our primary resource with external vendors as well. Vicente worked closely with internal and external marketing teams to position Mervyns as the choice of retailers for the Hispanic customer. He also worked with Mexico Retail Advisors to formulate plans for Mervyns' entry into Mexico. Vicente did an outstanding job! I would recommend him highly. John Serino"