Marina Vicentini De Oliveira Email & Phone Number

State Of São Paulo, Brazil

- Develop and lead the Learning Plan with the Innovation team to enable forward planning for VEJA initiatives- Manage the consumer assessment for whole launch process including claims brainstorming, concept/packaging tests and product validation.- Expand knowledge on consumers and market landscape by connecting available information and leading foundational studies such as demand spaces, jobs to be done and etc

- Leading global researches for new Avon products across makeup and care categories to validate new launches and identify opportunities - Working closely with the Insights team, R&D and Global marketing, devising claims creation and product testing studies.

- Manage, design & execute market research methodologies focused on new product development in Latam- Leading quantitative methods improvement agenda in the international network - In charge of design and conduct co-creation workshops and design thinking approaches

Rio De Janeiro Area, Brazil

Brazil

-Negotiation and management of Service and Materials Latam contracts covering all indirect procurement categories-Responsible for NPS indicator to leverage internal client experience

Valinhos, Sp

Internship in Research & Development - Consumer Insights - Design and set up research methodologies to support new product development (eg focus group, 1: 1 interviews, ethnographic studies, online communities) - quali & quanti approach in general- Lead quarterly multifunctional teams forums (Marketing, R&D, CMI, SAC) to feed them with consumer insights & focus on generating opportunities & actionable business plan for the category

Master Of Business Administration - Mba, Business Administration And Management, General

Chemical Engineering

Chemical Engineering

Exchange student sponsored by CNPq.

Language Immersion At Ncc