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Architected, built and managed revenue-generating inside sales/sales development organization. Successfully directed sales of product, maintenance support/subscription renewal, and professional services. Played a leadership role in building and leading highly qualified inside product, service renewal, and quote desk teams.

Led all aspects of the sales, such as devising and implementing new sales channel strategies to propel the business growth. Successfully managed all sales, including quota setting, recruiting, training, and managing new resellers and closed new business in network equipment manufacturers, service providers, system integrators, enterprises, educational institutions, and government agencies

Proposed, developed and implemented channel sales strategy to gain enterprise-market entry, through creation of a multi-tier sales model, which encompassed VAR, SI, distributors, and consultants. Researched, recruited and managed partners. Created and drove channel programs, to develop loyalty, generate sales opportunities, and accelerate branding and revenue growth.• Successfully formulated a new testing-service plan and consultant licensing programs.• Achieved $1 million in first 6 months of the program, in channel pull-through business.

Responsible for all market development and branding activities including marketing communications, websites, sales tool creation and international distributor programs. Generated thousands of sales leads through tradeshows, vendor days, advertising, website and educational seminars.• Produced a technology seminar series with 3,000 attendees and developed advertising campaigns.• Maximized a $5.4 million dollar marketing development budget by developing technology and application specific advertising campaigns and reallocating internal and external marketing functions.• Generated $3.5 million in direct sales through effective management of a test-lab program, pioneered lead generation and selling seminars and successfully introduced “Tested-With-Spirent” branding campaign.• Positioned Spirent as a test system of choice among major publication labs.