Victoria Freitas Vargas Email & Phone Number

San Jose, Ca, Us

San Francisco Bay Area

This position is responsible for managing the production of marketing assets that will ultimately be used to drive leads for VMware's SMB and transactional marketing programs globally. - Oversee development and production on a portion of the quarterly list of content offers that will be used in SMB-Transactional demand campaigns.- Interlock with the SMB-Trans content SMEs, PMMs to scope and source content outlines, manage internal review cycles internally- Provide value add during reviews: first-pass reviews for copyediting, branding/graphics adjustments, message edit recommendations to SMEs - Manage vendor relationships, production schedules, budget and provide weekly status- Manage the Bill of Materials for the quarterly production list- Contribute to the overall promotional recommendation strategy for the assets to the GEOs- Partner with demand programs team for quarterly brainstorming

San Francisco Bay Area

• Developed B2B communications, and enablement (training, promotions, tools) programs for field and partners• Integrated with external, customer-facing activities to increase effectiveness of multi-touch demand generation• Worked across Cisco collaborating with Product Marketing, Sales, Channels, Field Marketing, Finance, Corporate Business Development, Services and Engineering to achieve expected market impact• Assured delivery of a unified message that is relevant for customers, partners, sales and employees

San Francisco Bay Area

• Managed a team of eight to ten integrated marketing communications managers dedicated to moving Cisco products and technologies through reseller (B2B) channels• Developed and executed fully integrated awareness, relevance, and demand generation campaigns and programs utilizing multi-touch, multi-dimensional techniques to optimize effectiveness • Developed and executed marketing to, through, and with Cisco’s channel resellers• Developed, coached, and mentored employees for growth, performance, and career development

Manager of marketing communications targeted at the small business (less than 250 employees) and pro-consumer segments• Managed development of marketing campaigns to support awareness building, nurturing, and demand generation with partner-to-end-user and Cisco-to-end-user assets product launches• Led integrated marketing programs ensuring consistent, effective messaging, appropriate media mix, and consistent brand usage across all creative and marketing communications activities• Partnered with and managed creative agencies to deliver creative collateral consistent with messaging and positioning guidelines within brand guidelines• Assured completion of projects with a sense of urgency, while ensuring all stakeholders are informed and on track with consistent messaging, and the agency teams deliver on time, within budget• Initiated process improvement such as revising creative brief templates and working with theatre teams on asset distribution and execution plans• Recognized for superior performance with a “Spot Bonus” for work on pilot program called “One Voice”, Performance Marketing pilot called “Monsters”, and the Small Business “Heroes” advertising campaign

Manager of marketing, planning, and implementation of brand strategy for Java™ technology• Led the development and execution of integrated marketing plans and communications directed at consumers, developers, and OEM/Licensees by way of print/online advertising, Web sites, sales materials, events, public relations, and promotional campaigns• Built brand awareness and preference among consumers while evangelizing the brand to OEM/Licensees to ensure adoption of the ingredient brand, Java Powered

Product Launch Manager, Adobe Systems, Inc. (Contract role for Marketing Agency), 2000 • Directed the development of the integrated marketing campaign to support launch: email, direct mail, advertising, PR, press tour, field marketing, and sales collateral developmentProgram Manager for the development and launch of the Adobe Government Partner Program, 2002• Developed strategic marketing plan targeting government end-users by partnering with the two-tier distribution channel to deliver training materials, launch events and promotions• Designed four-tier Government Partner Program for resellers and the partner portal Web site that allowed resellers to access sell sheets, data sheets, success stories, and other assets

Principal of marketing agency focused on the development of marketing strategy, brand development, and marketing collateral for high-technology clients

Successfully managed brand identity implementation in preparation for Palm IPO

Created communications and launch processes for semiconductor brand rollouts, including the Itanium* and Xeon* processor brands, as well as program changes

Master

Education record

Education record

Bachelor Of Science