Victoria Gaitskell Email & Phone Number

Toronto, On, Ca

Ca.Linkedin.Com/In/Vicg8

• Services for diverse clientele include communication planning, strategic positioning, writing, editing, marketing, public relations, media relations, fundraising, training; project management; event, volunteer, and membership management• Conceptualize, research, write, and edit articles, procedures, manuals, research papers, profiles, case studies, educational and promotional materials, media releases, media kits, announcements, brochures, advertisements, advertorials, newsletters, speeches, presentations, video scripts, corporate and annual reports, correspondence, minutes, websites, blogs; direct-mail, e-mail, and social-media campaigns; project, contract, and funding proposals• Plan and execute news and business journalism projects for regular publication in over 15 major North American print and digital newspapers, magazines, business and trade publications, and news agencies• Extensive technical writing for nine of the most prominent global and North American trade and technical publications for the printing and graphic communications industries• Collaborate with executive teams on communication, marketing, branding, and business-development strategies• Increase Internet traffic, conversion rates, and on-line communities using social media, search engine optimization (SEO), A/B testing, and analytics software• Achieve desired deadlines, goals, and budgets for multiple projects simultaneously through organization, time-management, analytical, and problem-solving skills• Build rapport with staff, management, clients, the public, donors, media, on-line communities, and other strategic partners to gain co-operation and promote successful results• Teach and train adults and postsecondary students at Seneca College and Niagara College. Conference speaker and panel moderator for six professional associations. Train and manage teams of up to 24 staff and/or volunteers

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• Plan and execute news and business journalism projects. Published regularly in over 15 major North American print and digital media outlets, including the Toronto Star, Toronto Sun, Above & Beyond: Canada’s Arctic Journal, Anglican Journal, Episcopal News Service, Manufacturing Automation, and other leading newspapers, magazines, business and trade publications, and news agencies• Extensive technical writing for nine of the most prominent global and North American trade and technical publications for the printing and graphic communications industries, including: Marketing Magazine, Canadian Printer, Graphic Monthly Canada, Graphic Arts, WhatTheyThink.com, and ten years as Contributing Editor of PrintAction. Apply knowledge and research skills to track and forecast rapidly changing technologies in software, equipment, and consumables. Utilize journalism and teaching techniques to explain relevant issues arising in IT, manufacturing, business, and legal and environmental regulations• Writing and editing skills reinforced by exceptional command of language and thorough knowledge of Canadian Press (CP) style, punctuation, and grammar, sharpened by three years of teaching college-level English• Inspire trust, talkativeness, and candour in interview subjects using refined, tactful, flexible interviewing techniques and polished interpersonal skills. Published feature articles on best interviewing practices in major business publications• Research and assemble large local, national, and global networks of contacts, including mass, trade, and niche media; corporate executives, thought leaders, researchers. and subject experts in diverse fields, including business, finance, technology, culture, and other knowledge domains as needed