Vikas Kalra Email & Phone Number

Toronto, On, Ca

Montréal, Québec, Ca

Driving Pipeline Growth & Building a Scalable Marketing Engine at EquisoftAs a Growth Marketing Leader at Equisoft, I leverage my expertise in advertising, data analysis, and team leadership to drive significant pipeline growth and global market expansion. I lead a high-performing growth marketing team, delivering strategic go-to-market initiatives that align marketing efforts with sales and business goals.Key Achievements:Pipeline Growth: Designed and executed a data-driven, integrated marketing strategy combining ABM, digital marketing, and content optimization, resulting in a significant increase in qualified leads and major account wins.Targeted ABM Campaigns: Identified Tier 1 accounts, collaborated with Sales, BDRs, and MarCom teams to nurture relationships, securing multiple high-value opportunities and expanding our pipeline.Lead Generation Optimization: Led multi-channel campaigns across paid search, social, organic search, and email marketing, capturing both TOFU and BOFU demand, significantly increasing lead volume and quality.Content ROI Improvement: Applied advanced data segmentation techniques to enhance content targeting and engagement, leading to a notable increase in content consumption and lead conversion.MQL to SQL Conversion: Optimized lead nurturing through automated workflows, doubling the conversion rate from MQLs to SQLs and improving sales alignment.

Led the account management efforts for multiple B2B SaaS, D2C, and eCommerce accounts, with a primary focus on revenue growth. By deeply understanding each client's unique business objectives and challenges, I formulated effective strategies to drive their growth and success.• A key highlight of my leadership was achieving significant revenue growth for the principal agency, surpassing expectations by delivering 150% increase. This was the result of consistently meeting and exceeding customer acquisition cost (CAC), return on investment (ROI) targets, and effective leadership on accounts.• Developed and nurtured strong client relationships by focusing on understanding their core business values and key objectives. • Demonstrated strategic leadership by providing guidance and direction to cross-functional teams involved in account services, training over 5 marketing specialists to meet the industry standards.

Client: Bank of Montreal (BMO)Spearheaded the re-design of Google Ads, resulting in a 30% reduction in overall customer acquisition costs (CAC). This achievement not only optimized the efficiency of marketing spend but also earned recognition from Google as "Best-in-Class" account within the banking segment, reinforcing our position as industry leaders.• As the agency's lead for Search marketing team, I was responsible for driving qualified leads for all nine lines of business at Bank of Montreal. By providing strategic direction and fostering a high-performance culture, I ensured the team's effectiveness in delivering impactful marketing campaigns.

Toronto, On, Ca

As the lead generation expert at North America's largest luxury travel agency, my primary focus was on driving revenue growth, fostering customer loyalty, and executing a wide range of digital marketing activities. • Dropped CAC in half, resulting in sales team's growth by 3X. Achieved a lower CAC through the implementation of multiple TOFU and BOFU digital campaigns on Search, Social and Email, ensuring we stayed ahead of the competition. • Successfully implemented a third-party reviews program, resulting in a notable 20% increase in conversions. This initiative further enhanced customer trust and enabled the Sales team to achieve higher-value transactions.• Recognized for exceptional performance, I was honored with the company's top-performing employee award on two occasions.

Toronto, Ontario, Ca

Clients: CIBC and President’s Choice FinancialClient Presentations, Budget Analysis and Performance management of various paid media accounts. Relationship building with multiple ad vendors and negotiating CPM and CPC pricing.

Toronto, Ontario, Ca

Built highly sophisticated Search and Display advertising campaigns, focused on achieving market awareness and acquiring leads. Within a year of my joining, agency's revenues doubled on the back of solid performance on all accounts.

Portfolio Management, Team Leadership and Training & Coaching of juniors in the US & Canada offices. Consistently ranked as a top commission earner within the team for over 2 years.

Pay per click (PPC) campaign management, keyword bid optimization, ad copy writing and landing page A/B test.

Lean Six Sigma

Master Of Business Administration - Mba

Bachelor’S Degree, Economics