Vicki Andersen Email & Phone Number

Helsinki, Uusimaa, Fi

Content writer/coordinator for RELEX Solutions global website. Meet with stakeholders across the business to inform content. Wireframe and write pages across the site, including solution and industry pages. Provide editorial content decisions for the resource placement. Collaborate with the SEO team to drive organic traffic and conversions. Coordinate with the website technical manager and Creative to drive decisions re: website management and policies. Work with content localization manager to ensure 12 localized RELEX Solutions websites across the globe reflect current company messaging and regional interests.

Chicago, Illinois, Us

I am a data-driven content writer and a certified SEO content strategy manager. As a content writer, I create compelling stories that rank on Google, sell ideas, explain concepts and enhance product information. As an SEO content strategist, I provide in-depth keyword research focused on improving organic search results, domain authority, and creating a marketing pipeline. Worked cross-functionally with Digital, Product Marketing, Campaigns, Industry Strategy, and Product teams. SEO: Write SEO blogs, rank in Google top 3 for 85+ keywords and over 130 keywords ranking on Google page 1. Work with the Digital team to analyze trending keywords and optimize existing content. Co-own website content strategy projects across product, thought-leadership & industry content. Help maintain a content calendar based on content cluster production for keywords specific to the business. Campaigns: Write website landing pages, industry, and product marketing pages. Write display ads for paid media lead generation on LinkedIn and Google paid search. Write email nurture campaigns to drive demand to create SAO, SQOs. Utilize HubSpot to track email and asset metrics.Thought leadership: Ghostwrite long-form CEO thought leadership articles for Forbes, LinkedIn Pulse & multiple industry publications, including IT Supply Chain, Inbound Logistics, ARC Logistics Viewpoints, and Courier News. Brand marketing assets: Help maintain a content calendar for brand assets. Write ebooks, case studies, infographics, video scripts, and blogs.

Project Manager/Writer: Write on-page SEO content and provide content strategy for various clients. I also provide site audits for quick wins to increase organic traffic and domain authority. I utilize Ahrefs and/or SEMRush for keyword research to do competitor analysis. I increased domain authority by ranking multiple posts in Google's top 5 for several clients. I manage relationships with all stakeholders to keep them informed about the process and progress. SaaS B2B human resources client: Create lead magnets for the demand generation/marketing department and update previously written white papers. Healthcare clients: Write on-page SEO-compliant long-form pieces, translating medical jargon to usable, digestible information for customers.SaaS digital health records management: Write multiple blog articles, e-guides, and e-books on breast cancer, bile duct carcinoma, colorectal cancer, and pancreatic cancer immunology and clinical trials.Veterinary science/Pet health: Write an ultimate guide for pet owners to understand canine fibrosarcoma.Insurance: Write on-page SEO-compliant long-form pieces about life and auto insurance, simplifying complex insurance issues for multiple types of insurance products.e-commerce clients: Write on-page SEO long-form pieces about products, how to use them, and topics surrounding the products.

Brookfield, Wi, Us

Provide content strategy and management for a monthly startup B2C print magazine. Drove the growth of the magazine for two years by increasing ad space and content sponsorships. Wrote, edited, and executed monthly cover stories planning while creating content marketing pieces for local business stakeholders. The magazine page count grew during my tenure, as did the number of ad placements.

Responsible for all Operations and Commercial efforts • develop and optimize operational processes • coordinate manufacture & transport of product• manage vendors and sales team• write, edit marketing tools including website & brochures

Freelance contract positions with NYC media companies and educational institutions. Wrote and edited proposals, marketing materials, press releases, articles and websites. Taught Adobe suite of new media software to individuals and corporate groups.

Bachelor Of Science - Bs, Broadcast Journalism

Content Marketing Certified Writer, Seo Writing

Grant Writing Certificate, Non-Profit/Public/Organizational Management

Writing Certificate, Writing For Children And Teenagers

Certificate, Interactive Media