• Identified business opportunities, expanded new sales channels and marketing initiatives to accelerate revenue growth for brand.com and 3PPs. • Set up KPIs for eCommerce digital activities and reviewed media plans.• Regularly measured sales and marketing performance across APAC region to ensure meeting the sales and targeted RoAS. Investigated on sub-par performance and proposed initiatives for optimization.• Analyzed and reported sales and digital performance, generated actionable insights and best practices, implemented among local countries.• Liaised with marketing team, agency on planning and execution of digital campaigns. • Coordinated with vendor and analytics team for feed/tag related tasks.• Facilitated assets utilization and brand guidelines compliance in eCommerce platforms.• Built and enhanced workflow for cross-functional teams to increase work efficiency.

Business Operations Executive-Planned and developed integrated marketing programs for a travel APP, JegoTrip-Managed digital marketing campaigns for user acquisition and ROI maximization-Coordinated with internal departments, advertising agencies and promotional partners to ensure successful execution-Liaised with business partners and facilitated joint promotion -Prepared analytical reports to evaluate project performance-Executed project plans on adding travel contents and ensured on-time and qualified delivery-Responsible for content aggregation of travel contents and performed routine maintenance-Monitored user traffic and sales figures for evaluation and further content enhancement-Collaborated with product development team and design team in China and drafted market requirements documents(MRDs) for user experience and process enhancement

A. Product Development• Formulated and designed business proposals for new product development• Coordinated with internal parties and vendors for the execution of business plans• Prepared product documents including contracts, order forms, product manual etc. B. Product Management• Updated product contents and resources to sales team frequently• Prepared daily and ad hoc reports for operational needs and management meetings • Collaborated with marketing team for product promotion and marketing materials• Initiated product training sessions for sales and customer services team