Vicki Henrickson Email & Phone Number

Develop and implement integrtated media strategy for agricultural division of Deere & Co in the United States and Canada.Work with communications managers, writers and designers to manage work flow and deadlines for the in-house staff .Collaborate with agency and corporate ag public relations to develop integrated communications programs. Encourage collaborative relationships with media partners though ongoing contact and dialogue Interface with Financial and Construction divisions on cooperative media opportunities.

Developed and maintained strong business relationships with current corporate Foundation sponsors. Increased funding from two existing sponsors, recruited four new corporate sponsorsSignificantly ncreased both amount of pro bono advertising and public relations provided the the Foundation by agri-business companiesFundraising territory included Iowa as well as all states in the south, southeastern and eastern United States. Led the development of the Foundation’s first marketing and communications plan with the assistance of a leading agricultural public relations firm (pro bono).

Developed and implemented strategic, integrated media recommendations via print, radio, television, outdoor and web vehicles for Dupont Crop Protection and Pioneer Hi-Bred for the United States and Canada.Collaborated actively with public relations director to develop integrated communications programs Secured unique media placements in print and radio vehicles including first cover wrap in ag marketing industry.

Designed and delivered curriculum for courses in advertising, public relations, and organizational communications in traditional and Weekend College settings. Coordinated internship program for communications majors and advised senior students in job search skills

St. Louis, Mo, Us

Established media department for an agency that had previously been a creative-only shop. Staffed department, implemented media buying and accounting procedures, developed collaborative relationships with media suppliers, and integrated the media function into the dynamics of the agency. Primary account responsibility was for John Deere national and coop agricultural advertising.

Ma, Education (Instructional Design)

Ba, Journalism, History