Vicki Mitra Email & Phone Number

London, Gb

London, United Kingdom

As a freelance consultant, I provide branding, marketing, and VIP management services to the design and charity sectors.____________________► Coordinated VIP schedules, requirements, and experience for celebrity sports personalities and brand / charity VIP guests at the inaugural launch of the ’Sports Gives Back Awards’ (aired on ITV in 2020)► Developed the rebranding strategy for bespoke interior design company, Aern Design► Determined brand positioning and identity in addition to supporting strategy development and implementation

London, United Kingdom

I directed and managed the delivery of key events to attract, and subsequently retain, new customers through specialist targeting, account management, marketing, and branding in collaboration with celebrity hosts and key partners.____________________► Gained full accountability for the customer-retention events strategy for the Harrods’ American Express partnership, coordinating events for HNWI customers, including the Belgravia & Knightsbridge Winter Ball, achieving 98% attendance- Improved company relations within the Belgravia & Knightsbridge community through increased presence at local events and regular meetings / networking to highlight and resolve any issues- Achieved a 100% attendance rate and spend multiplier for the client deposit incentive of 33% by organising a ‘Stelle di Stelle’ dinner, hosted by celebrity Chef Annie Feolde► Coordinated highly effective, seasonal events and projects, throughout Greater London, to raise brand awareness - Oversaw the procurement, delivery, and setup of Harrods Christmas trees within renowned venues, including the Royal Albert Hall and British Airways lounges at Heathrow Terminal 5, encouraging data capture through photo opportunities- Collaborated with the Head of Creative to develop tree and decoration designs and gain fire-testing approval► Increased gift-list registrations through an innovative marketing campaign, showcasing Harrods as the ‘original gift bureau’- Developed a marketing strategy with a classic theme, distributing marketing collateral to key clients► Recruited an accomplished wedding PR specialist to raise awareness through strategic, online content and press coverage- Increased registrations, attracted influencers, and formed new relationships following the design and launch of the ‘Breakfast at the Bureau’ event (a high-end, out-of-hours event attended by leading luxury wedding planners)

•Bringing up my two wonderful boys - Responsibilities and joys, endless!

London, United Kingdom

I formed key partnerships in the delivery of memorable customer-retention events for top-tier customers whilst delivering strategic and commercial marketing initiatives and nurturing existing customer relationships.____________________► Drove HNWI customer acquisition and retention through analysis of ‘Harrods Rewards’ CRM data:- Organised dinner and whisky/wine tasting events, for HNWIs, and Christmas ‘Harrods Rewards’ events► Increased average Amex event attendance to +98 through the introduction of a refundable deposit booking system, later deployed across all CRM Harrods events as a result of its success► Improved declining customer retention rates following an in-depth review of Harrods Amex card, improving the renewal process, and identifying triggers and potential offers to encourage card usage► Pioneered Harrods American Express inaugural out-of-store partner event, in partnership with Bentley:- Hosted top-tier Harrods Rewards Customers at Buckingham Palace Gardens, forming part the Queen’s Jubilee, involving John Cleese as a key guest- Secured an additional jubilee event, with the Queen in attendance, to entertain the Managing Director and Heads of Departments from Harrods

London, England, United Kingdom

As Events Manager for a British-based content sourcing company, I led all aspects of events coordination including creating and managing schedules, content, and production of events; sourcing locations; and developing/implementing itineraries.____________________► Conceptualised the initial model for MOFILM events, working hand in hand with the CEO to define plan and deliver all events aimed at connecting world-leading brands and filmmakers to up-and-coming creative talent:- Oversaw a £100k budget to organise the first awards event in Barcelona, hosted with Avatar Producer, John Landau- Coordinated further ‘red carpet’ and ‘talking heads’ events, in collaboration with Cannes Lion Advertising Festival, Rome & London Film Festivals, and Barcelona Mobile World Congress► Managed relationships and expectations of major worldwide brand clients, including Unilever, Pepsi, Chevrolet & Kodak- Developed detailed briefs and oversaw brand-marketing team involvement in the content-creation process

London, England, United Kingdom

I joined this internationally acclaimed London Film Academy, having impressed the Principal through the delivery of an external event, to direct all major film-school events and industry showcases.____________________► Conceptualised the initial model for MOFILM events, alongside the Chairman, which focus on providing life-changing experiences for top-performing content creators/film makers and raising MOFILM’s brand awareness- Oversaw a £100k budget to organise the first awards event in Barcelona, hosted with Avatar Producer, John Landau- Coordinated further ‘red carpet’ and ‘talking heads’ events, in collaboration with Cannes Lion Advertising Festival, Rome & London Film Festivals, and Barcelona Mobile World Congress► Managed relationships and expectations of major worldwide brand clients, including Unilever, Pepsi, Chevrolet & KodakDeveloped detailed briefs and oversaw brand-marketing team involvement in the content-creation process

London, United Kingdom

•Commissioning & oversight of music videos for EMI Records Artists, including videos for Corrine Bailey Rae, Hot Chip & The Magic Numbers

•Variety of Acting roles in theatre & short films, as well as production roles in film, BBC television & radio drama. Highlights include acting as production coordinator on Danny Boyle’s ‘Vacuuming Completely Nude in Paradise & ‘Strumpet’ & casting assistant on Michael Winterbottom’s ’24 Hour Party People’ •Variety of Retail experience at Fulham Road Boutiques, Jo Malone & Jigsaw

London, United Kingdom

I was employed specifically to work on two Danny Boyle Films for the BBC Drama department. The role included organising the event of the films' premiere.

Diploma, Project Management, Distinction

Post Graduate, Acting

One of the leading drama schools in Britain which offered comprehensive training for those intending to pursue a professional performance.

Bachelor Of Arts (B.A.), Theatre Studies, 2:1

Activities and Societies: Warwick University Drama Society, Musical Theatre Warwick & Fresh Blood