Vicki Morgan Email & Phone Number

Washington Dc-Baltimore Area

• Public Relations & Media Relations: Developed and executed media strategies for the recycled materials industry. Secured national media coverage and cultivated strong journalist and influencer relationships. Boosted media coverage by 75%+ in two years.• Speechwriting & Thought Leadership: Authored and edited op-eds, press releases, and other content to position ReMA as an industry expert and advocate for sustainable practices, including op-eds in The Hill and Inside Sources with over 1 million views.• Content Creation & Messaging: Crafted compelling content for press releases, website, social media, and internal communications. Developed content strategies to boost member engagement.• Government Affairs Outreach: Championed legislative outreach on industry issues (economics, environment, safety, enforcement). Drove communications for federal and state initiatives supporting the recycled materials industry.• Public Service Initiatives: Managed public service activities and media interviews to advance ReMA's goals and industry awareness. • Cross-Functional Collaboration: Led cross-departmental teams (economics, law enforcement, sustainability) to drive communication. Increased engagement in ReMA’s record-breaking annual recycling event and various initiatives. Expanded partnerships with Keep America Beautiful, NAM, and others. • Campaign Measurement & Analysis: Analyzed communication metrics and reported on campaign successes to inform future strategies.

• Brand Strategy & Crisis Communication: Developed brand identities, conducted audits, and protected client reputations. Managed crisis situations and crafted communication plans to mitigate risks.• Media Relations & Content Creation: Secured national media placements and managed relationships with journalists. Authored press releases, speeches, op-eds, and website content aligned with client goals.• Public Speaking & Media Appearances: Represented the agency and clients as a spokesperson at media events and conferences. Guest communications lecturer at a Dallas-area college.• Social Media Management: Developed and executed social media and digital strategies, including content creation, scheduling, and community engagement.• Non-Profit Partnerships: Managed communication strategies for non-profit clients (leadership, authors, dignitaries) ensuring consistent messaging.• Content Writing: Served as a regular contributor to Woman’s Day magazine and a recurring guest on a local CBS affiliate in Dallas.

Dallas, Texas, United States