CoolChain Mackay is a leading and local wholesaler of air conditioning and refrigeration equipment and spare parts. Based in Mackay and with over 20 years trade experience, owner Brett Smith and his team provide HVAC&R sales engineering, support and service across Central Queensland.

As marketing and communications professional with over 20 years’ experience, Vicki has worked in and alongside a variety of businesses and organisations, from large ASX-listed companies to regional sole traders.Vicki is a specialist in conceptual thinking, being able to make connections, find insights and create a marketing and communications strategy that is not only backed by data and strategic thought, but when delivered will generate real impact and results for the client. Vicki studied in Brisbane at Queensland University of Technology and went on to work with branded retail house Colorado Group, a role which ignited Vicki’s passion for ‘brand’ and where she learned just what it takes to genuinely inspire and engage employees and customers.Now, as a freelance strategist, Vicki continues to work across a range of clients and projects and is particularly in demand for corporate communications work and organisation-wide marketing strategies. Vicki’s approach is multi-faceted, combining conceptual thinking with years of real-world experience to develop and deliver marketing and communication strategies for clients that work.Vicki has also developed a training program for small businesses and has delivered Master your Marketing workshops throughout the Mackay and Isaac regions since 2018. Vicki’s ultimate goal is to empower businesses to run their own marketing program, control costs and understand the return on investment they need.She has also seen the marketing landscape change dramatically in the past 10 years and is passionate about helping businesses uncover a new world of opportunity by breaking through the noise and clutter of ‘modern marketing’.In late 2017, Vicki purchased a wholesale business with her husband and now has first-hand experience of what it is like to run your own ‘bricks and mortar’ business.