Vicki Waschkowski, Mba, Cm

Vicki Waschkowski, Mba, Cm Email and Phone Number

Owner and Principal Consultant @ Hook Marketing
Oakville, ON, CA
Vicki Waschkowski, Mba, Cm's Location
Oakville, Ontario, Canada, Canada
Vicki Waschkowski, Mba, Cm's Contact Details

Vicki Waschkowski, Mba, Cm personal email

Vicki Waschkowski, Mba, Cm phone numbers

About Vicki Waschkowski, Mba, Cm

An energetic and accomplished marketer, with a unique mix of agency leadership, corporate strategy & execution, and educational teaching & speaking. I bring with me a passion for driving customer engagement and loyalty that drives tangible business growth through digital innovation, integrated campaign planning, social media and CRM drivers.With expertise in spearheading strong cross-channel integrated marketing campaigns, creating consumer loyalty programs, driving e-commerce and digital experiences, producing social media content and community management strategies, mapping customer journeys, RFP’s and new business development, and building brand awareness; I have a proven track record in Canada, U.S. and Mexico at consistently driving double-digit business growth and award-winning marketing campaigns. With small to mid-sized business, I focus on helping pivot to a digital world, by establishing a framework and roadmap to transform their marketing strategies and establish their digital presence. I also teach digital marketing, strategy, and campaign execution; speak with organizations about advertising development and agency partnership, run seminars on integrated marketing, and develop leading edge integrated marketing curriculum. As a team player and a business partner, I am approachable and accountable. I’ll always come to the table with a smile on my face, openness, honesty, a positive attitude, and a high dedication to succeed. I build strong relationships, identify opportunities, teach skills, guide & support business owners and team leaders, and grow business. And I strive to continue to learn every day.----------------------Industry Experience: Restaurant/Hospitality, Automotive, CPG, Financial Services, Retail, B2B, SAS, Telecommunications, Not-For-Profit, Small Business, EntrepreneurshipChannel Experience: CRM & Loyalty, Digital Media, Online Marketing,, Mobile, App, Direct Mail, TV, Print, Radio, Out-of-Home, Social Media, Paid Media, Community Management, E-Commerce, SEO/SEM, Brand Marketing, Customer Experience, Guest Services, PRManagement Experience: Cross-Functional Team Leadership (local & remote), Client/Agency Partnership, Budget / P&L Management, Strategy, New Business Acquisition, Agency Pitching / RFPs, Branding, Data Insight, Public Speaking, Teaching and Course Development, Presentation Skills, Creative Problem Solving, Communications Calendars

Vicki Waschkowski, Mba, Cm's Current Company Details
Hook Marketing

Hook Marketing

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Owner and Principal Consultant
Oakville, ON, CA
Website:
hookmarketing.ca
Employees:
2
Vicki Waschkowski, Mba, Cm Work Experience Details
  • Hook Marketing
    Owner And Principal Consultant
    Hook Marketing
    Oakville, On, Ca
  • Hook Marketing
    Owner & Principal Consultant
    Hook Marketing Sep 2019 - Present
    Oakville, Ontario, Canada
    Passionate about driving marketing success, I provide comprehensive solutions to growing businesses, inspire corporate marketing teams through speaking engagements, offer strategic insights & account management support to agencies, and deliver top-tier marketing education consulting.Leading the team at Hook, we specialize in partnering with small to mid-sized companies to drive digital marketing success. Our core services include strategic consulting, campaign execution, brand development, website builds, search & digital advertising, and social media. I also support other agency marketing teams with strategic planning, campaign execution, and new business pitches.In addition, I’m an experienced speaker, delivering impactful event presentations and smaller workshop seminars to corporate marketing teams, inspiring marketing excellence and innovation.As an educational consultant, I develop and deliver marketing curriculum in partnership with the Canadian Marketing Association, offering in-house seminars and one-on-one training, teaching marketing courses, and have been a core part of the development & execution team behind the Chartered Marketer certification program in Canada. My mission is to empower businesses and teams with the knowledge and tools they need to thrive in the digital landscape.
  • Seneca College
    Professor, Marketing & Social Media
    Seneca College Dec 2019 - Present
    Toronto, Ontario, Canada
    As a professor in the School of Marketing, I develop and teach courses that span marketing, digital media, and post-graduate social media programs. My passion for teaching is fueled by a commitment to hands-on, practical applications of marketing fundamentals, social media strategies, and immersive marketing simulations. I focus on creating engaging course content that bridges theory with real-world practice, preparing students to excel in the dynamic field of marketing. My goal is to inspire the same enthusiasm for the industry in my students that has driven my own career.
  • Boston Pizza International Inc
    Senior Director, Digital Marketing & Loyalty
    Boston Pizza International Inc Aug 2017 - Sep 2019
    Mississauga, On
    Leading guest experiences across all Boston Pizza digital platforms, loyalty programs, social properties and CRM communications. Focus is on driving loyalty, social media community management, guest and franchisee engagement, growing e-commerce sales, bringing marketing to life across digital platforms, and overseeing the BP App and BostonPizza.com.
  • Fcb/Six
    Vice President, Managing Director
    Fcb/Six Mar 2016 - Aug 2017
    Toronto
    Driving force for existing client and new business growth. Creative innovation built on the integration of data and technology to drive strong 1:1 direct communication strategies and award-winning executions. Account leadership for CIBC, PC Financial, Primus, Nestle Baby, D+H, Azamara, Drug Free Kids Canada, pitching and new business development.
  • The Marketing Store
    Vice President, Group Account Director
    The Marketing Store Jan 2014 - Mar 2016
    Toronto, Canada Area
    Account leadership in the Toronto office, focussed on growth of Nissan Aftersales through strong CRM communications aimed at vehicle service and repurchase loyalty of Nissan and Infiniti owners. As a member of the senior management team, this role is also focussed on the agency leadership of the Toronto office, and integration of all teams across Toronto, Chicago and Nashville. Client role focused on the automotive customer lifecycle and aftersales loyalty at both a corporate and dealer level.
  • Kenna / Henderson Bas Kohn
    Group Account Director
    Kenna / Henderson Bas Kohn Jul 2011 - Dec 2013
    Toronto
    Overseeing a wide variety of accounts, including Mercedes-Benz Canada, Nissan, Ritz, Triscuit, Target, Tervita, MBNA, Sonos and Molson's. Client work spans all integrated marketing channels, with a heavy focus on CRM, digital and social media communications, as well as development of new business.
  • Maclaren Mrm
    Group Account Director
    Maclaren Mrm 2000 - Jul 2011
    Account leadership of GM Mexico (CRM Program Development), World Vision, RBC Royal Bank, RBC Insurance, Camp Oochigeas and General Motors corporate accounts. Additional roles included new business development, as well as integration with Kiindrid in the not-for-profit and cause marketing category.
  • Fcb Direct
    Account Supervisor
    Fcb Direct 1998 - 2000
    Account planning, execution and analytics for the CIBC VISA business, FedEx, Strepsils, and Grand & Toy accounts.
  • Rapp Collins
    Account Manager
    Rapp Collins 1996 - 1998
    At Rapp Collins I was able to first cut my teeth in the world of direct response marketing and CRM loyalty program development - and to gain a passion for the business. Client accounts included Grand & Toy, Boise Cascade, Black's, ElectroBraid, and Bombardier Ski-Doo.

Vicki Waschkowski, Mba, Cm Skills

Online Advertising Direct Marketing Radio Creative Direction Integrated Marketing Marketing Strategy Direct Response Television Strategy Crm Social Media Marketing Direct Mail Analytics Lead Generation Market Research Strategic Planning Marketing Digital Marketing Digital Strategy Marketing Communications Advertising Interactive Marketing Brand Development Email Marketing Customer Relationship Management Teaching Social Media Business Development E Commerce P&l Management Business Planning Education Business Strategy Online Marketing Leadership Written Communication Management Team Leadership Problem Solving Loyalty Programs Account Planning Customer Loyalty Drive Results Strategic Roadmaps Consumer Insight Community Management Guest Service Management Organizational Leadership Cause Marketing Landing Page Optimization Local Marketing In Store Marketing Proposal Preparation Building Effective Relationships Customer Service

Vicki Waschkowski, Mba, Cm Education Details

Frequently Asked Questions about Vicki Waschkowski, Mba, Cm

What company does Vicki Waschkowski, Mba, Cm work for?

Vicki Waschkowski, Mba, Cm works for Hook Marketing

What is Vicki Waschkowski, Mba, Cm's role at the current company?

Vicki Waschkowski, Mba, Cm's current role is Owner and Principal Consultant.

What is Vicki Waschkowski, Mba, Cm's email address?

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What is Vicki Waschkowski, Mba, Cm's direct phone number?

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What schools did Vicki Waschkowski, Mba, Cm attend?

Vicki Waschkowski, Mba, Cm attended Sprott School Of Business At Carleton University, Wilfrid Laurier University.

What skills is Vicki Waschkowski, Mba, Cm known for?

Vicki Waschkowski, Mba, Cm has skills like Online Advertising, Direct Marketing, Radio, Creative Direction, Integrated Marketing, Marketing Strategy, Direct Response Television, Strategy, Crm, Social Media Marketing, Direct Mail, Analytics.

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