Vicki Webber Email & Phone Number

London, England, United Kingdom

• Ensure new products are created, quality checked and on sale with the relevant channels within the agreed time frames.• Assist with ad-hoc requests (e.g. adding content to tickets, amending pick-up times, updating receipt templates, creating time and dated tours).• Assist in analysing trading across the cities and support with proposals to maximise performance and empower decisions based on data.• Support cities in terms of product/pricing decisions for future seasons and implement new season updates and communicate changes.• Contribute to the creation and analysis of promotions across channels. • Work with the product team and cities to develop bespoke products, features or inclusions for customers to help differentiate product offering.• Communicate all product and price changes to central support office and city teams in a timely manner and keep the wider team in the loop on key updates.

Key Achievements:• Website Management (www.cakecraftworld.co.uk): keeping the website fresh, constantly updated for maximum engagement of existing customers (seeing new products, features and recipes very regularly) and for maximum impact for new visitors with eye catching, highly engaging landing pages. Set performance KPI’s for measurement through Google Analytics and ensured effective functionality throughout the site.• Social Media: management of social media channels to inform and drive new customers.• Customer Communications: creating and editing weekly email newsletters for brand loyalists to inform, engage and entertain with new brand activity. • Cascading Content: developing content strategies to maximise content investment to be re-purposed for multiple use from the website to newsletters, webinars, tutorials and social media.• Content Syndication: developing opportunities to syndicate content on other parts of the Dr.Oetker network and other third party companies.• SEO: maximizing website traffic through accurate keyword research and effective website placement of SEO content (rich media etc.) for the website.

Key Achievements:• New Product Development: researching customer’s needs and matching with corporate objectives to create and develop a new range of short-haul products. • Marketing Collateral: lead the creation and production of marketing collateral (brochures, product displays & online pieces) to promote existing and new products.• Product Pricing/Sales Targeting: responsible for product costings and setting sales targets.• Training: responsible for training other departments (PR, Marketing & Reservations) on details and benefits of new products.• Supplier Negotiations: negotiated with suppliers to deliver the best value on third party costs associated with website work, brochure design, printing and other third party costs.• Customer Need Assessment: analysed feedback, market data and conducted market research to develop assess the current touring portfolio and opportunities to change to better meet customer needs.• Competitive Analysis: monitoring competitive activity and products to see the impact of product offering vs other offers on the market.• Project management: successful completion of minimum two printed brochures each year. The brochure production process consisted of keeping to very strict time frames and liaising with a number of external suppliers and internal departments in order to create accurate and inspiring holiday literature.

• Responsible for all administrative procedures including co-ordinating internal meetings, invoices and budget administration. Maintained databases to ensure office systems operated effectively and to enable performance monitoring. • Provided administrative support for the co-ordination of exhibitions, campaign advertising and a wide variety of on and offline marketing materials.• Managed the website to promote key seasonal events and festivals to drive bookings and revenue. Worked with local community groups and business outreach to co-ordinate and align our shared goals.

Industrial placement consisting of 9 months in the reservations department and 3 months in the Product and Marketing department, main responsibilities included:Converting incoming calls from travel agents and direct clients into bookings using GDS system Worldspan and in house reservations systems and hitting specified sales targets each month.Brochure production and liaising with reservations staff on product queries.Tactical and internet marketing.

Ba (Hons), Tourism Studies, 2:1

A Levels; Geography; Business Studies, English Literature

Gcse'S: 6 A'S, 4B'S Including, English; Maths, Science, French, Geography, Art