Vicki Beswick, Mba Email and Phone Number
Vicki Beswick, Mba work email
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Vicki Beswick, Mba personal email
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Throughout the years, I have supported renowned brands and organizations in industries like retail and manufacturing, allowing me to exemplify my profound expertise in digital marketing, e-commerce, and merchandising. As such, I have mastered multifaceted business functions with a keen focus on day-to-day operations, project execution, and strategy development, particularly for marketing and tech (martech) solutions. This has afforded me opportunities to assist thousands of establishments (e.g., stores and restaurants) across the U.S. with millions and billions of annual revenues. Within my scope, I have maximized coordination with cross-functional teams to streamline digital marketing plans and strategies, leveraging emerging trends and technologies to achieve goals in brand awareness/consistency, revenue and profitability, and customer experience. I have also led collaboration with software companies to build a solid martech stack, targeting effective marketing activities and increased user engagement, loyalty, and retention. In addition to that, I have deeply examined data and insights, utilizing corresponding findings to ideate and implement comprehensive solutions. Employing participative leadership, I have successfully spearheaded expansive digital marketing strategies and campaigns across multiple channels and platforms, as evidenced by a stable stream of lucrative business opportunities. I have also piloted improvements to produce favorable outcomes in efficiency, productivity, and cost savings. As a people leader, I take absolute pride in empowering diverse stakeholders to work toward common objectives. We have also achieved operational, content, and marketing goals with my guidance, generating a notable impact for the brand and organization. I am firmly committed to driving business growth and development through best-in-class marketing and tech solutions. If you share a similar vision, let's connect! You can reach me here or via email at vicki.beswick@gmail.com. Expertise: Digital Marketing & Innovation, Brand Awareness, Sales/Revenue Growth & Profitability, Customer Experience, Executive Leadership
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Founder And Marketing StrategistMarketing Suite Digital StudioDublin, Oh, Us
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Vice President & Head Of MarketingSbarro May 2021 - PresentColumbus, Oh, UsIn collaboration with senior leadership, I devise a strategic framework and long-term vision to elevate brand awareness, store traffic, and digital ordering for a 715-quick service restaurant chain operating in malls, c-stores, and travel centers and plazas across the U.S. and 25 countries with annual revenues of $150M+. I also superintend the execution of key marketing functions, including global brand development, digital, and creative services. Aside from that, I monitor both direct and indirect reports (to include the senior brand manager and senior digital marketing manager) while fulfilling my supervisory duties for the creative and data analytics agencies. I also govern all aspects of marketing planning, menu innovation and pricing, budgeting, metrics, and reporting to maximize growth and profitability.In my capacity, I manage a $1.6M+ marketing budget to aid both corporate and franchise merchandising, customer acquisition, and digital, driving positive SRS. I also optimize the organic, earned, and limited paid media budget through in-depth testing and analysis. Besides that, I tailor martech solutions to Sbarro's unique business needs, targeting improved customer engagement and optimal sales outcomes. I also grow 3pd and online ordering sales through an extensive digital marketing strategy, including the launch of a branded ordering website, yielding 65% YoY digital revenues.Moreover, I utilize Spendgo and Plein Air to execute strategies for mobile ordering, loyalty/rewards, etc. I also engineer a process to support new franchisee store openings, with an average of up to 3 weekly through rapid C-store expansion. In addition, I establish a digital data analysis practice within the marketing department, aiming to extract actionable insights for informed decision-making and performance optimization (campaigns). -
Senior Manager - Marketing & StrategyEpoch Global Jul 2020 - May 2021Columbus, Ohio, UsDuring this period, I achieved 200% revenue growth for a $6M+ custom manufacturing retailer through innovative brand marketing, content, and operational strategies. I also directed a team knowledgeable in emerging trends and technologies, delivering a fully functional marketing-tech stack and a plan for a custom manufacturing website. Apart from that, I nurtured professional relations with the digital marketing agency while developing 2 direct reports, including the assistant marketing manager and the manager of product development. I also constructed a digital roadmap, touching upon product innovation, website technology, and new CMS implementation. Moreover, I helped transition from in-house CMS to HubSpot to deliver integrated lead experiences, generating 300+ new account leads weekly. I also appropriately allocated and handled a paid marketing budget of $1M+ yearly, successfully driving ROI on advertising and tech investments. -
Digital Strategy & Innovation ManagerThe Wendy'S Company Dec 2018 - Jun 2020Dublin, Ohio, UsIn this role, I managed cross-functional relationships between agencies, brand, creative, digital product owners, UX, and analytic managers to facilitate a consistent path to sales for 6.5K+ restaurants operating across the U.S. with annual revenues of $1.7B+. I also leveraged technology and innovation to implement robust digital strategies across platforms and assets. Besides that, I examined expenditures, customer acquisition and retention, and media buying and activation with a $13M+ budget. I also handled 4 direct reports, including the manager of site operations, the manager of website content, and the manager of digital menu innovation, with 3 indirect reports. Moreover, I instituted a digital marketing department, optimizing internal resources to drive ROI. This saved Wendy's $2M+ in expenses. I also defined project goals and measurables with cross-functional teams in regard to website content, pricing, dark kitchens, and IT menu management. In addition, I ideated and executed the following digital strategies across platforms and assets to establish a competitive edge in the market: website re-platform, re-launch of Wendy's rewards, email journey mapping, imagery and copy, and mobile communications. Aside from that, I aptly utilized collected data (to include decision nodes), insights, and Salesforce CRM to create personalized customer journeys. I also kickstarted a loyalty program with cross-functional teams that leveraged in-store offers, doubling Wendy's application user base. Further, I launched the initial partnership with 3pd delivery, significantly increasing MAU by 100% through marketing acquisition strategies. Lastly, I garnered the following acknowledgments through exemplary work: Nomination for Employee of the Year - 2018 and 2019. -
Marketing & Creative Services ManagerThe Wendy'S Company Nov 2014 - Dec 2018Dublin, Ohio, UsIn this position, I commanded a team to drive strategies and maintain the consistency of Wendy's ordering menus, in-restaurant and digitally. I also supervised associate channel merchandisers, internal agency account managers, and PMs to support shopper marketing strategies. On top of that, I carefully reviewed and approved key merchandising plans (e.g., menu board R&D, OOH, and direct mail), ensuring seamless execution across the chain. I also handled 2 direct reports, including the creative director and assistant merchandising manager, with 2 indirect reports. In addition, I built an internal creative agency to optimize the creative department's outputs, benefiting franchisees and internal departments. Moreover, I spearheaded an initiative to maintain brand consistency and accuracy across in-restaurant, digital, and corporate communications. I also opened 100+ restaurants annually, working with local marketing team members, partners, and co-ops to update the opening playbook accordingly. Furthermore, I fostered collaborative relations with the Coca-Cola research team, facilitating consumer roundtables to analyze behaviors around drive-thru and in-store shopping, leading to the re-design of Wendy's current menu.
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Digital Product & Site Merchandising ManagerExpress Oct 2011 - Nov 2014Columbus, Oh, UsWith my leadership, I ensured the accomplishment of e-commerce financial plans through the implementation of cohesive digital marketing solutions. I also launched weekly and monthly marketing strategies and content to refine the omnichannel customer experience. Aside from that, I deployed a new mobile application and new site functionality (responsive web design) in partnership with IT, user experience, and agile teams. I also proactively identified profitable opportunities through Adobe Analytics, display marketing, SEO, and email channels.Highlights:• Supported 400+ stores operating in 44 states with annual revenues of $1.9B+.• Developed 3 direct reports, including the assistants of site operations and site merchandising and 1 indirect report; led talent development for teams like product merchandising, promotion execution, digital production, etc.• Formed a team dedicated to digital operations, web merchandising, and process efficiencies to elevate retail sales.• Optimized product exposure via mobile app and site functionality, bringing about 10% of total Express revenues.• Piloted initiatives like the Sunday Night Express Flash Sale that drove incremental revenues and cleared inventory.
Vicki Beswick, Mba Skills
Vicki Beswick, Mba Education Details
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Bowling Green State UniversityMarketing -
Ohio Dominican UniversityGeneral
Frequently Asked Questions about Vicki Beswick, Mba
What company does Vicki Beswick, Mba work for?
Vicki Beswick, Mba works for Marketing Suite Digital Studio
What is Vicki Beswick, Mba's role at the current company?
Vicki Beswick, Mba's current role is Founder and Marketing Strategist.
What is Vicki Beswick, Mba's email address?
Vicki Beswick, Mba's email address is vi****@****dys.com
What schools did Vicki Beswick, Mba attend?
Vicki Beswick, Mba attended Bowling Green State University, Ohio Dominican University.
What skills is Vicki Beswick, Mba known for?
Vicki Beswick, Mba has skills like Microsoft Office, Customer Service, Microsoft Excel, Leadership, Microsoft Word, Research, Powerpoint, Public Speaking, Social Media, Marketing, E Commerce, Merchandising.
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