Vicki Bettger-Marte Email & Phone Number

New York, Ny, Us

New York, United States

— Lead creative vision, strategy, design, and user experience (UX) for AccessHope's consumer digital platform, including member and provider portals and interconnected experiences.— Own creative and UX lifecycle, from initial strategy and ideation to successful implementation and ongoing iterative enhancements.— Collaborate with product managers, marketing managers, and developers to conceptualize and deliver cutting-edge, industry-leading solutions.— Lead and conduct user research, actively collecting and analyzing feedback to fuel continuous platform enhancement.— Deliver high-performing digital experiences with demonstrable and measurable results.— Serve as UX subject matter expert (SME) for AccessHope's Product Innovation team, staying abreast of the latest UI/UX trends, techniques, and technologies to guarantee our platform's position as a category leader.

New York, United States

— Work with Executive team to manage, grow, and structure internal creative services.— Oversee and develop creative strategies, design, and execution plans for internal marketing campaigns; ensuring that objectives translate effectively across channels.— Produce fresh, innovative work that translates complex ideas into compelling print and digital experiences for sophisticated audiences.— Manage creative team, ensuring strategies, concepts, and final work adhere to quality and brand standards. — Prioritize work and resources, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists.— Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.

New York, United States

— Manage and grow major accounts and web design/development projects ranging from 500K to 5M— Work with clients to structure contracts, projects, and teams designing and implementing work— SME (subject matter expert) in UXD (user experience design) needs, objectives, and implementations— Lead UXD for key projects and accounts— Manage design and development teams ensuring correct skills, accurate allocations, and quality product— Serve on executive team, providing input on strategic direction of companyClients included: Dole, DMC Global, Wolters Kluwer, TCDRS, Philips Conoco, Honda, Acura, uMass Global, Carmichael International, NW Natural, Holland Residential, National Education Association, Skyworks, Arkansas Children’s Hospital

New York, United States

Creative and user experience direction and design services. Adept at developing and executing creative strategies, multichannel campaigns, and designing website interfaces that align with user needs and business goals. Clients included: Oshyn, NEA, CSX Rail, Nutrition21, JDS Therapeutics, Autometer, Rado

New York, New York, United States

Responsible for the integrity of the user experience strategy, design, and execution product of TCG, including overseeing and leading design, development, and implementation of UX initiatives for all TCG customers. Worked closely with other departments, such as marketing, sales, and engineering, to ensure that company's products and services were user-friendly and met the needs of the target audience.Clients included: CSX Rail, HP, Swatch, Style365, RoomsToGo, Ecolab, Gifts.com

New York City Metropolitan Area

Responsible for the management and strategic direction of the Interactive Services division of the agency. Included overseeing the budget and allocations of the department and related projects. Also included overseeing the design, development, and delivery of interactive services such as digital advertising, user interfaces, multimedia presentations. Clients included: Cars.com, Sporting News, MarketXT, Blackboard, The New York Times, Better Homes and Gardens.

Bachelor Of Fine Arts - Bfa, Visual Communications

Activities and Societies: Best In Portfolio Finalist

Design And Visual Communications