Vicki Johnston Email & Phone Number

United States

Mid Atlantic And Southeast

• Created and led a team to develop strategic brand narratives for multifamily opportunities across the Mid Atlantic and Southeast United States.
• Owned the brand creation, execution and end user experience, including all marketing, to ensure project success upon delivery.
• Organized and facilitate brainstorming sessions with all key stakeholders and design team members to establish team cohesiveness from project inception.
• Provided creative direction and facilitate collaboration of project design, marketing, and sales/leasing teams to ensure quality execution of a consistent brand narrative within budget.
• Conducted research and market analysis to identify proper positioning, target audience, customer preferences, and industry trends.
• Applied data-driven, contextual design principles to optimize the end user experience.

Washington D.C. Metro Area

• Launched and managed a 200 unit luxury condominium project from pre-sale through final unit delivery, overseeing all marketing and sales initiatives.
• Served on the Capitol Riverfront Business Improvement District Board at inception as one of the first stakeholders delivering residential product in the newly formed BID.
• Sold or supervised the sales and marketing of over 1000 units as a licensed salesperson since 2004, navigating all aspects of both the housing boom and bust from both a marketing and sales perspective.

Washington D.C. Metro Area

• Worked as part of the sales and development team to guide all initiatives from pre-sale through settlement on a variety of condo projects in the DC metro area.
• Managed the sales team and all sales office functions from prospecting to follow up as well as contract negotiation and settlement coordination.

Washington D.C. Metro Area

• Director of Brand PlanningPartner at Truth Serum, Inc.
• Responsible for all research, strategic planning, brand development and marketing execution initiatives.
• Created a fully integrated program for existing companies to evaluate the health of their brand and uncover key issues holding them back from hitting KPIs, identifying additional revenue sources and creating more.
• Facilitated all intake sessions with C-suite, employees, company stakeholders and prospective customers to uncover the intersections between “who we think we are, who we actually are, and who they want us to be”.
• Identified and set alignment goals to create a brand platform that was not only relevant and clearly communicated, but experienced in every interaction with the organization.
• Served as a client facing liaison for all new business pitches and collaborated with a variety of creative service teams from print to video production, including extensive tradeshow production and support.