• Created and led a team to develop strategic brand narratives for multifamily opportunities across the Mid Atlantic and Southeast United States.• Owned the brand creation, execution and end user experience, including all marketing, to ensure project success upon delivery.• Organized and facilitate brainstorming sessions with all key stakeholders and design team members to establish team cohesiveness from project inception.• Provided creative direction and facilitate collaboration of project design, marketing, and sales/leasing teams to ensure quality execution of a consistent brand narrative within budget.• Conducted research and market analysis to identify proper positioning, target audience, customer preferences, and industry trends.• Applied data-driven, contextual design principles to optimize the end user experience.• Trained and educated sales and leasing teams on the brand narrative and its origin in order for them to effectively communicate and embody the brand attributes.• 19 Capital City projects totaling 2,150 condominiums and Class A apartments.• Created one of the first “click and BUY NOW” website portals in the country, revolutionizing the condo sales process for the company with a truly customer centric approach, reducing sales costs by 50%.• Honors & Awards, Peninsula 88 - Best Washington/Baltimore High Rise Condominium Community, Delta Associates Oct 2021• Served two terms on the Capitol Riverfront BID Board in Washington, DC as one of the first stakeholders delivering residential condo product in the Ballpark District in 2009 and again in 2020 for the first residential condo product in Buzzard Point.

• Launched and managed a 200 unit luxury condominium project from pre-sale through final unit delivery, overseeing all marketing and sales initiatives.• Served on the Capitol Riverfront Business Improvement District Board at inception as one of the first stakeholders delivering residential product in the newly formed BID.• Sold or supervised the sales and marketing of over 1000 units as a licensed salesperson since 2004, navigating all aspects of both the housing boom and bust from both a marketing and sales perspective.

• Worked as part of the sales and development team to guide all initiatives from pre-sale through settlement on a variety of condo projects in the DC metro area.• Managed the sales team and all sales office functions from prospecting to follow up as well as contract negotiation and settlement coordination.

Director of Brand PlanningPartner at Truth Serum, Inc. • Responsible for all research, strategic planning, brand development and marketing execution initiatives.• Created a fully integrated program for existing companies to evaluate the health of their brand and uncover key issues holding them back from hitting KPIs, identifying additional revenue sources and creating more customer loyalty.• Facilitated all intake sessions with C-suite, employees, company stakeholders and prospective customers to uncover the intersections between “who we think we are, who we actually are, and who they want us to be”.• Identified and set alignment goals to create a brand platform that was not only relevant and clearly communicated, but experienced in every interaction with the organization.• Served as a client facing liaison for all new business pitches and collaborated with a variety of creative service teams from print to video production, including extensive tradeshow production and support.• Clients included National Arthritis Foundation, Skyjet, Travel Guide Software, Olivares Olive Oil, Duke’s, Applied Felts, Maxliner.Previous Advertising and Marketing Account Service Experience: TBWA/Chiat Day - Williams Whittle Assoc. - E. James White Co. - MFA - Riggs Bank• Clients Included: Nissan, BMW, Amtrak National and International Sales, Cruises Inc, IWC, Jaeger LeCoultre, Fresh Fields, Susan G. Komen, Ryan Homes, NV Homes, KHovnanian, BF Saul, Richard Ruben Companies, Charles E. Smith Communities