Tetra VM is dedicated to helping SMBs amplify their brands through professionally produced videos, compelling content and business connections.

As part of the amazing Hawaii Fluid Art Ohana (family), I am dedicated to building our brand through networking events and producing targeted content for LinkedIn and other social media platforms. I have a passion for connecting people through art and helping them discover their inner artist.

Focusing on marketing activities to support Critical Start's Digital Forensics and Incident Response (DFIR) services, Cyber Threat Intelligence (CTI) services, and other ancillary features and services that enhance the value of our core MDR offering.

Managed the product portfolio lifecycle for Convergys’ intelligent interaction software solutions for the enterprise market. Helped guide the development of more refined, strategic, and client-centric marketing collateral. Provided thought leadership and recommendations to Marketing Leads based on ROI data, and enabled effective communications with employees across multiple lines of business. Worked closely with Sales and Consulting Services organizations to develop marketing plans, collateral, and presentations for combined Intervoice/Convergys offerings, and to introduce new solution offerings. Led initial marketing efforts for Convergys’ Social Interactions Solution offering.

Refer to Concentrix job description. Convergys was acquired by Concentrix in October, 2018.

• Developed all content for new corporate website and introduced first customer/partner Web portal.• Scripted and directed new corporate video for use at tradeshows and in customer presentations.• Worked closely with Business Development to implement formalized Alliance Partner Pro

• Researched, developed and implemented vertical market strategy for control and automation solutions. • Assumed responsibility for all marketing activities related to houses of worship and residential markets.• Developed Residential Builders Program to provide high-end ($1M+) homebuilders with incentives for including AMX solutions in their homes, and worked with Sales to identify targeted builders and establish alliances with leading homebuilder associations.

• Re-launched company and its flagship product at major tradeshows. • Focused strongly on lead generation, including development of a comprehensive webcast and numerous co-branded marketing campaigns with partners and leading industry analysts. • Hired and managed third-party telemarketing resources.

• Initiated comprehensive marketing efforts, including development of all printed and multimedia collateral, Web site content, Sales tools, marketing programs, case studies, and white papers. • Worked closely with executive team on analyst briefings and press releases prior to 1999 IPO.• Led major re-branding effort for product line, contributing to 86% increase in year-over-year revenue. • Represented Corporate Communications on integration team for three acquisitions, including 2002 acquisition of Nortel Networks’ Service Commerce Business Unit, which added over 150 new global customers, provided seven new products, and enabled $40M in incremental annual revenue.

• Developed all Sales collateral and successfully launched three new products.• Wrote, produced, and directed first multimedia presentation for 1998 Computer Telephony Expo which was attended by over 35,000 people and provided a record number of Sales leads.