Vicki Dearmon Email & Phone Number

California, United States

National

All Things Book existed to help authors with their books. We used our extensive background in the book publishing industry to provide editorial, production, and marketing services for authors who were either self-publishing or looking for publication by a publisher. Prior to Covid, ATB was also a New York Times-reporting events bookstore. We worked with publishers to provide authors and books for online events, private events and conferences for companies, associations, and nonprofits.

San Francisco Bay Area

Agency offering event management and production. All aspects of events: concept and branding, strategy, business development and sponsorship, business and nonprofit partnering, venue selection and negotiation, experiential, immersive, and traditional programming, marketing and sales, media and publicity, social media, advertising and collateral, projections and budgeting, logistics, tracking and analysis, ticketing and pricing, attendee engagement and feedback, team management, event systems and software.

Sonoma, Napa, And Marin Counties

Eight-store independent chain in San Francisco's North Bay www.copperfieldsbooks.com*Developed and directed the company-wide marketing and events program that resulted in a 5-8 percent increase in company sales annually over the last five years * Developed nationally recognized event program and income stream consisting of 300+ author events a year and including ticketed off-sites, in-store events, pop-ups, as well as authorless events * Managed publisher co-op program to the highest level in company history * Developed annual calendar for store displays and promotions, increasing sales by 30-40 percent on featured titles * Grew social media program from a publisher-rated 4 to a 10 in a year through developing the platforms, systematizing posts, and increasing engagement 500 percent * Served as media spokesperson and company liaison to the book trade

Petaluma, California

A regional fair for Sonoma and Marin counties drawing 65,000 people annually. A fair is essentially 300 events wrapped into a five-day period. Also responsible for media and corporate sponsorship. * Managed marketing and publicity for annual fair, increasing fair attendance for last three years (2%, 2%, 5%) and outreach (ex. 150,000 unique visitors a month to website) * Received more than 20 first place awards from the Western Fair Association for programs, events, and marketing I developed. One of the many events I managed was the internationally renowned World's Ugliest Dog Contest. Description under projects below.

Sonoma, Sacramento, And San Mateo Counties

Mentoring organization providing programs for teen boys and their families, www.leadershipworks.org* Developed mentoring and initiation programs, events, workshops, and resources such as curricula and books for youth, mentors, and parents * Produced weekly radio show scripts, ads, and outreach programs including video * Secured grants ($501,000 Department of Education and $240,000 private donor)

San Francisco

Independent publisher of outdoor and recreation guides. Founded 1985 and sold in 1999 to Avalon Travel Publishing, imprint recently purchased by Hachette* Founded company at age 25 * Published 20 titles a year from regional to national with a staff of 20 * Oversaw all phases of publishing cycle: concept, author contract, scheduling, editorials, design, illustrations, production, pricing, distribution, marketing, publicity, sales, ROI * Developed marketing plans for titles and implemented them (ranging from the SPCA events for The California Dog Lover’s Companion to Girl Scout Display Contest for camping windows at Waldenbooks for California Camping to bungee jumps for media for California Thrill Sports to autograph parties for fans for Raiders: The Collector’s Edition) * Coordinated hundreds of author events, promotions with retail outlets and nonprofit and for profit partners * Conducted national and local media campaigns * Made sales presentations and managed large accounts such as Costco (sold 40,000 of California Camping each year), Advanced Marketing Services, Barnes & Noble, REI * Developed materials and supported reps for book trade sales force and outdoor market sales force * Attended and presented at numerous trade shows in the book and outdoor markets * Developed protocol for selling books in outdoor retailer market, increasing sales by 27 percent * Developed a social entrepreneurial model for giving back to the community tied to books sold called Books Building Community. Community partners ranged the local SPCA to the American Hiking Association * Partnered with Golden State Warriors, San Francisco 49ers, San Francisco Giants to promote sports titles * Negotiated and sold Foghorn book content to AT&T and Microsoft for online products * Coordinated alliances such as the Independent Travel Publishers Association to create promotional opportunities for small travel publishers

San Francisco

Nonprofit responsible for the annual San Francisco Bay Area Book Festival (attendance 35,000 with 200 publisher booths) and other programs to promote publishing and literacy in the Bay Area* Initiated the creation of the San Francisco Bay Area Book Council to support the annual Fall San Francisco Bay Area Book Festival and to launch year-round programming * Promoted San Francisco Bay Area publishing community to the trade press in New York * Negotiated media sponsorships with the San Francisco Chronicle, KQED-TV, KGO-Radio, and San Francisco Review of Books * Coordinated programs such as San Francisco city-wide Read Aloud Day with mayor and celebrity authors and Junior Publishers Program for teenagers, a six-week summer program that resulted in the publication of two books

San Francisco, California

Speaker and later Instructor: University of California Berkeley Extension, Introduction to Book Publishing Course

1983-1985, 1997 MediaFile (freelance, San Francisco), Vista Press (internship turned into full time job after college), San Diego Union (freelance), Santa Rosa Press Democrat (Petaluma bureau reporter)

Creative Writing

Activities and Societies: Completed one year toward Master's. 4.0 GPA.

Ba, English Literature