Vickie Walter Email and Phone Number

Create and manage organizational cohesive brand and messaging to promote the organization and develop a strategic communications plan for Annual Giving & Events.• Created the organization’s first brand book and maintained consistency. • Established an annual giving club, Giving Hearts.• Manage Annual Giving campaign, including mailings and peer-to-peer fundraising initiatives.• Managed donor database, establishing baseline KPIs and reporting on department performance regularly.

Developed marketing materials promoting agency, events, and community campaigns. Including strategic evaluation, marketing planning, budget planning, copywriting, and design of all print and digital collateral and promotional materials. • Developed quarterly newsletters, which tripled donation response during employment.• Expanded annual Back to School & holiday campaigns for cash and in-kind donations.• More than tripled community engagement to 3,000 individuals within the first year of employment through Public Relations, Community Engagement, and Public Speaking• Developed civic and corporate engagement activities introducing SOS to hundreds of active volunteers and third-party events, each raising $5,000 - $150,000 annually.

• Led the marketing strategy and branding for the agency.• Created and managed private meal service and Medicaid waiver service programs.• Conducted copywriting and graphic design tasks.• Managed press relations for the agency.• Assisted in organizing agency events.• Developed and executed fundraising initiatives.• Managed IT to ensure the maintenance of agency hardware and database systems.

Created and coordinated all media campaigns and materials to promote various products/services and established a cohesive agency brand, including donor and volunteer communications. Provided press releases and functioned as media liaison and agency spokesperson in print, radio, and television.• Recruited, managed, and trained 500+ volunteers working at 50 locations throughout Broward.• Developed and managed multiple service lines, including a Grocery Shopping Service and a Paid Meal Program.• Established the agency’s first web page and social media sites.• Managed all IT, including hardware and software.