Vickie Maclean Email & Phone Number

San Jose, California, Us

New York, New York, Us

Andela is a global talent marketplace that connects companies with vetted, remote technologists spanning six continents. Leading companies like GitHub, Cloudflare, and ViacomCBS trust Andela to scale their teams quickly.Andela is backed by investors including SoftBank, Whale Rock, Generation Investment Management, Chan Zuckerberg Initiative, Spark Capital, and Google Ventures.

Dublin 2, Ie

Dublin 2, Ie

London, England, Gb

Waterloo, Ontario, Ca

Developed and delivered the digital marketing plan designed to reach the target audience, grow the pipeline and funnel qualified leads to the sales team. Managed the cross-functional team of internal and external talent who designed, developed, and implemented new marketing automation software, including data migration.Managed SEO / SEM while maintaining excellence in digital media messages and branding.

Work From Anywhere, Remote, Oo

Reporting to the CMO, developed and executed a company-wide social media strategy.Researched and implemented social media management tools (Social Studio).Worked with content marketers to develop digital / social assets and campaigns to best promote and amplify content on social media channels.Defined, measured, and presented KPIs to leadership.Developed best practices and educated leadership and content marketers on how best to use social media to enhance their campaigns.

London, England, Gb

Dublin 2, Ie

Kindred Contractor role as a Global Digital Marketing Lead managing Social Media and Digital Projects across Accenture Digital, Accenture Interactive, Accenture Analytics, and Accenture Mobility. Managed 17 social media channels across Twitter, LinkedIn, Facebook, YouTube, Periscope, Slideshare, Instagram and Google+ for Accenture Digital and each of the Growth Platforms within it. Social media strategy design and development, community management, producing and managing live stream events, content marketing, paid and organic social media campaign management and reporting, and acting as a social media SME within the organization.End-to-end digital marketing campaign management and delivery. Including project management, content marketing, agency management, paid and organic social media campaign management, SEO/SEM, web content management (SharePoint 2010 and Sitecore).Training and coaching leadership on Digital and Social Media best practicesReporting on campaign performance and budget line items.

Ottawa, Canada, Ca

Developed the 2012-2013 strategic marketing and communications plan and budget for the Zip.ca Mail and Kiosk brands.Managed all marketing and communications projects for both Zip.ca brands and provided strategic advice to the General Manager. Managed one Intern and worked directly with two Graphic Designers. Managed the marketing side of the Zip.ca website redesign project.Worked in an Agile Project Management environment.

Ottawa, Ontario, Ca

Acted as the second business lead on web content management and migration to SharePoint 2010 for the corporate website redesign project executed using the Agile project management methodology. Developed a corporate social media strategy including Facebook, Twitter and LinkedIn social media and responsible for writing and posting Twitter and Facebook updates as part of the social media marketing team. Developed and implemented an SEO strategy for site-wide content and was a key contributor to the development of the corporate file-naming conventions and metadata guidelines. Acted as a liaison between a wide variety of internal clients and the marketing team to manage and develop content for EDC.ca. Developed, proposed and implemented a set of new business processes for all internal stakeholders and increased the efficiency of site-wide content proposals and submissions. Provided recommendations for digital marketing metrics as well as weekly reports to senior management on performance. Managed the RFP process for the design and development of all online promotional graphics. Managed relationships with creative design and testing vendors.

Montréal, Québec, Ca

Developed a strategic business and marketing plan with LexUM, a publishing and legal information technology company based in Montreal, PQ. During the process I wrote and submitted proposals for marketing programs and completed the strategic marketing plan. The aim was to establish direction and processes, providing an integrated approach to managing and executing the appropriate tactics for achieving their objectives, and to shift the focus of the marketing activities from offline to online marketing. Consulted on the redesign of LexUM’s corporate identity and print collateral and provided budgetary considerations throughout the project. Key Achievements:Developed the corporate marketing strategy and a 16-month strategic marketing plan.Established a number of areas of improvement for business processes and developed them accordingly.

Developed web content and promotional print materials for Accreditation Canada (healthcare industry) involving extensive research, client interviews, and project reporting in 2010.Previous freelance clients have been GreenSpec (London, UK) and Flagstone Home Inspections (Ottawa, ON). Both were small businesses in need of basic marketing direction and planning as well as guidance on social media and CRM tactics.

London, Gb

Promoted from Marketing Assistant to senior management in less than three years while reporting directly to the Commercial VP. Developed and managed a team of four direct reports. With full accountability on the global marketing budget, I managed the online and offline strategic marketing planning and tactics for all segments worldwide over a five year period. Researched, wrote and submitted strategic project plans and budget proposals for each major project and presented these proposals to the Board of Directors. Once approved, I integrated the projects into the overall marketing plan.Presented monthly budget, campaign metrics and online analytics reports to management team and Board of Directors.Managed and organized corporate events, international trade show and conference attendance, consultation dinners, and managed global public relations, direct marketing, focus groups, and advertising strategy.Maximized lead generation by combining existing offline activities such as sales and trade show attendance with new online marketing tools and activities including SEO, PPC, micro-sites and the redesign of two key product sites. This resulted in a 10% increase in monthly website traffic and a 1000% increase in referrals between product websites. Liaised with designers, agencies, and suppliers to ensure optimal design and production of all print collateral and materials including the corporate rebrand as well as print ads, product literature and user guides to ensure these were delivered on brief, on time and on budget. Also created and managed the Corporate Identity Guidelines. Extensive copywriting for print, online and presentation materials as well as press releases and proposals for trade press article submissions.

Stafford, Gb

Local government promotional role organizing two community-specific consultation events from conception to completion while reporting to the Principal Officer of Property Services. Liaised with media and operational contacts, including key local and regional broadsheets, production and venue suppliers, and sponsorship contacts. Proposed and created a monthly newsletter to increase internal communications.

Blagnac Cedex, Fr

Reported directly to the VP of Personnel Marketing & Employment Platforms – Management Development for a leading global aerospace company. Responsible for the conception, coordination and organization of all activities associated with the EADS Personnel Marketing Events to procure candidates for the Airbus A380 project during the 45th Paris Air Show “Le Salon du Bourget” in June 2003. Developed and implemented marketing activities including, web and print advertising on/offline, DM campaigns, and nurturing strategic partnerships. Liaised with various members of the press and members of staff at all levels of management. Managed the design and production of event identity, collateral, and giveaways. Developed event response forms for participants and staff, complied the resulting data, and reported to management. Responsible for all English language copy writing/editing.

Bachelor Of Arts With Major, Sociology

Diploma, Advanced Digital Marketing

Certificate, Cultural Studies

Professional Diploma, Marketing

Certificate For Completion Of A Single Module, Public Relations: Theory And Practice