Women in Leadership Advisory Board Member

Manage Dan's Prize brand and foodservice product development and optimization (beef, pork and turkey), identify synergies within the product portfolio, project financial results, manage innovation efforts and process, provide strategic direction on marketing materials, lead Employee Task Force sessions to facilitate production process improvements, develop short and long term strategic plans for the organization, prepare presentations from customer and internal presentations, participate in sales calls.

Manage Hormel Foods digital infrastructure, identify synergies for Hormel Foods Corporate Communications and brands, create and disseminate digital best practices company-wide. Co-manage launch of Hormel Foods corporate intranet and identify enhancements, create and implement Social media content across multiple channels. Interpret analytical data including Google Analytics to analyze online behavior and implement learnings on websites. Organize internal digital education efforts through quarterly Web Council and Digital Boot Camp sessions.Internet Semi-Annual Usage Committee member, past chair of internal advertising review council, past ERG steering committee member.

Create schematic sets for Hormel Foods customers utilizing ACNielsen Nitro, Strat Planner, SPECTRA and other syndicated data tools. Create best practices schematics by category for multiple categories using retailer sales and syndicated data. Trained various team members on SPECTRA, Strat Planner, Space Management software and other tools.

Identify target consumers for Hormel Foods products using syndicated data tools including ACNielsen Nitro, Strat Planner and SPECTRA; issue coupon offer codes while tracking redemption to provide guidance on current redemption rates and tailor future offers for optimal effectiveness.