Develop new business opportunities for Integrated Marketing Solutions including online (web/digital), offline (print/mail), fulfillment (hand-assembly/custom) and data services. Provide marketing strategy and consultation.Streamworks is a trusted partner and innovative leader in direct marketing and secure mail communications. Our direct response team, allows us to streamline the design, print and fulfillment process to ensure your campaign is delivered quickly and efficiently. Our SecureMail closed-loop process tracks and accounts for every single data record from data receipt to finished mail piece, all back by data security practices.

Marketing contractor focused on multi-channel projects for both B2C and B2B companies. Client projects included lead gen and sales strategies; development and execution of marketing plans; project management; promotional strategies; website strategy utilizing Hubspot’s CRM.

Responsible for the management and growth of client accounts who sell Sempris programs, including customer acquisition, retention and P&L. Also, responsible for the development and execution of new business opportunities and ancillary income programs.

Responsible for the development, implementation and analysis of Marketing programs to support the sales team. This included lead generation, customer relationship marketing programs, awareness campaigns and direct sales. Also, responsible for development of an interim customer database for marketing programs, internal and external Marketing Communications and industry trade shows.

BestBuy.com: Responsible for development and implementation of marketing strategies and plans for the on-line Entertainment categories. Member of the pre-launch management team involved with the business start-up and web site launch. Promotions & Events: Responsible for the development, execution and analysis of promotional campaigns to drive store traffic and sales. Team members involved with the launch of Best Buy’s mobile experiential marketing program – “Fun Zone”. Also responsible for sport sponsorships and credit-related promotions.

Responsible for development and management of all continuity marketing activities, including acquisition, retention and reactivation efforts for the four million plus subscriber base. Led the strategy development, program execution and staff to meet various P&L goals. Selected to be on the transition management team to DirecTV after the sale of the company.

Responsible for the P&L and all marketing activities for the $225 million Specialty Catalog division. Specific responsibilities included: formulation of marketing strategies and mail plans to achieve sales and income goals, direct the selection of products and creation of advertising promotions, direct all forecasting and marketing statistical functions and managed large staff of marketing personnel.