Vicki Goldman Email & Phone Number

Los Angeles, Ca, Us

New York, Us

San Francisco, Ca, Us

• Manage mobile user acquisition campaigns by monitoring and assessing performance, delegating budgets across all channels and testing new networks• Coordinate mobile re-engagement efforts to bring in more video views resulting in over 300% ROAS month over month• Handle high impact buys for CBS All Access Original series with publishers such as OATH, New York Times, Hearst and more• Conduct mobile install incent bursts campaigns for CBS and CBS News mobile to increase iOS Play Store category rankings and organic installs for the apps• Manage CBSi Affiliate Subscription Programs - including the launch of CBS All Access streaming product• Prepare and manage reports of spend and goals across paid media partnerships and share results with team members• Stay informed with respect to industry, direct competitor activities, and emerging opportunities

San Francisco, Ca, Us

San Francisco, Ca, Us

Redondo Beach, Ca, Us

Modnique.com was a global fashion e-retailer connecting brands and shoppers from around the world on one platform. In 3 years Modnique had grown to over $42M in annual revenues• Increased sales 100% YOY in the Affiliate marketing network and achieved a ROAS of 6:1 from 2:1• Translated the VP of Marketing’s Affiliate strategies into tangible results through the Commission Junction network by recruiting new fashion-focused publishers, strengthening existing relationships, organizing hundreds of promotional offers and monitoring revenue-share costs• Collaborated with email content managers and designers to deliver 2-3 emails per day to 7M users in over 60 countries• Developed reporting for daily email deliveries, managed test plans for pilot campaigns, and created segmentations based on customer past-purchase behavior• Managed display and retargeting campaigns with partners such as Match.com, YellowHammer and Triggit by providing assets, reviewing reporting, and ensuring linking and pixels work correctly• Worked with the development team and SEM lead to implement Google Tag Manager for pixel management• Managed the Marketing budget for the VP of Marketing and provide weekly reports to her, the CEO and other key executives • Solved complex company-wide matters with executive team; including the handling of technical team oversight that led to $150k of free orders

Los Angeles, Ca, Us

• Full responsibility for multi- million dollar Affiliate marketing program in US, CA, UK while lead was out on maternity leave• Managed transition to new affiliate platform seamlessly (GAN to LinkShare); ensured publishers, linking and sales were not affected by the recent switch• Full budget management, included negotiated paid placements, revenue share strategies to increase sales and brought in new visitors and awareness from the affiliate partners• Analyzed and evaluated revenue and costs of the affiliate program to present to upper management for any new approaches

• Implemented Social Marketing strategies, managed customer relations, market research and analysis• Developed and created new webpages and tutorial video to appeal to investors and users • Gathered and organized analytics of the application's performance for the developer team to use to understand and what to improve for future versions • Responsible for adapting strategies to meet targets and modify according to the new trends and technologies

• Directed day-to-day management of Social Media, Display and Multiple Campaigns • Examined, tracked and analyzed in reports the Social Media and website patterns to determine best practices for postings• Collaboratively worked with Senior Management to develop online marketing strategies based on objectives, market and audience characteristics, cost and markup factors• Created Giveaway campaign that tripled site registered user distribution list• Coordinated social media and analytic strategies for nationwide 'State of the Black Economy Survey' that brought over 3,000 participants and 1,600 final respondents • Managed and created topic pages to increase SEO visibility and bring traffic to site

Agoura Hills, Ca, Us

• Recruited and identified category related affiliates to post and review products• Collaborated with software partners to develop bundle promotions to distribute to thousands of customers through email, banners, social media, and multi-cart campaigns• Negotiated with affiliates for more exposure based on performance and customer traffic• Tracked sales of the channels and provided reports and analysis• Developed unilateral campaigns with other popular software products to drive interest and revenue• Continuously identified new revenue opportunities to grow existing affiliate partnerships and co-operative promotions.

City Of Industry, California, Us

• Updated and managed overall internal and external affiliate promotions including banners and top deals• Collaborated with Product Management team to select and create competitive promotional codes to distribute to over 8,500 affiliate partners• Monitored forums including HardOcp, PcPer and Skookum’s Deals by posting exclusive deals and pay immediate attention to the current threads and needs of members• Contributed to 100% YOY affiliate marketing revenue growth• Administrated invoices and accruals for internet marketing department • Generated Bi-monthly 24-Hour Sales which was posted on the homepage of the website and circulates to all affiliates and social media outlets; on average brings $50,000 in sales • Served in the Search Comparison Engine team during Manager’s absence• Supported B2B and Newegg Canada SEM campaigns by creating new keywords and examined the budget• Brainstormed with Social Media Department to develop new ways to increase traffic

Created new marketing strategies, tactics and materials to educate students regarding UCI Career Center programs and activities; coordinated the overall marketing for the annual Spring Career Fair with over 130 employers and 1000 students in attendance; developed timelines for implementation of marketing and outreach strategies; communicated with diverse campus entities to establish relationships with program marketing sources for collaboration and co-sponsorships.