Making Medicare Easy! Helping individuals 64 and over understand their Medicare insurance options and plans available to them. One-on-one free assistance Offering free educational community presentations. Feel free to reach out, Vicki@Medicare-EASY.com or 585.299.2199

Helping small businesses and individuals find the right health insurance for their employees and themselves. Reviewing budget and needs at no cost.

Increasing sales, building business and doubling leads are the results my clients experience when working with Stand Out Results. By leading my clients through a multi-level, collaborative marketing success system, I help them understand who they are, who they serve, what they do and how they do it better than anyone else to stand out from their competition.Client Experience, Continuous Improvement, Experience Continuity, Market Research, Re-Branding, Marketing Plans, Pipeline Campaigns, Pricing Strategy, Product Development, Local SEOStop wasting marketing dollars and Market Smarter!

Read weekly small business marketing and branding strategies, updates and answers to your questions. Discussing how to create a marketing strategy, marketing plan, determine target market, what a brand looks like, and more.

Transworld sells other people's businesses by connecting buyers and sellers through mergers, acquisitions, business brokering, franchise development and consulting gaining the most amount of money, for the least amount of time.

* Increased brand and services provided awareness through social media, direct communication, networking and community involvement PR. * Internal sales pipeline coaching for partners & managers to support them in achieving their goals based upon previous year and month's statistics.* External and internal customer service surveys conducted in comparison to industry reports, resulting in action items and projects in response to the wants and needs identified.* Redesigned, with outsourced vendor, website to create a more visually and user friendly website showcasing our brand differentiators, daily blog, vast amount of services and employees to build a closer bond with our clients and prospects and ensure repeat traffic to the site for a captive audience. * Streamlined and redesigned monthly newsletters by converting to digital; reducing time and cost and increasing open rate to above industry average.* Strategic consulting, including marketing plan, calendar and budget strategy development for communication and growth expectations.* Advised clients through marketing and business strategic planning, and structuring internal business processes and commercial transactions.Social Media, Communication, Promotion and Advertisement, New Prospect and Services Coordinator, Brand Development, Website Traffic Growth, Developing Brand Strategy and Statistics Systems.

* Increased brand and services provided awareness through social media, direct communication, networking and community involvement PR. * Internal sales pipeline coaching for partners & managers to support them in achieving their goals based upon previous year and month's statistics.* External and internal customer service surveys conducted in comparison to industry reports, resulting in action items and projects in response to the wants and needs identified.* Redesigned, with outsourced vendor, website to create a more visually and user friendly website showcasing our brand differentiators, daily blog, vast amount of services and employees to build a closer bond with our clients and prospects and ensure repeat traffic to the site for a captive audience. * Streamlined and redesigned monthly newsletters by converting to digital; reducing time and cost and increasing open rate to above industry average.Social Media, Communication, Promotion and Advertisement, New Prospect and Services Coordinator, Brand Development, Website Traffic Growth, Developing Brand Strategy and Statistics Systems.

* Reversed negative sales trend by reviewing and shifting price point, product development, order processing and communication method*.* Increase customer service satisfaction by creating a customer centric order and communication process making it easier for customers to place orders in the manner that works best for them.* Increased customer communication through eblasts, direct mailings, social media and customer surveys.* Project manager and editor for four annual primary product offerings; textbooks, created proofing process resulting in eliminating typos, misdirection and general errors in turn increased the quality of the product and brand.* Within first year, revamped more than half the primary product offering textbook through competitive market and product analysis, increasing price point and profit by 64%.* Redesigned and created, with outsourced vendor, website, portal and online shopping cart to create a more visually and user friendly site showcasing our product offerings, in-depth product descriptions and Instructor Only portal for tools and resources allowing customers and instructors access to information, desk copies and ordering when it is convenient for them. * Secured $80K of past due and outstanding accounts receivables dating back more than six years.Social Media, Communication, Promotion and Advertisement, New Prospect and Services Coordinator, Brand Development, Website Traffic Growth, Developing Brand Strategy and Statistics Systems.

* Redesigned, with outsourced vendor, website to create a more visually and user friendly website showcasing our brand differentiators, daily blog, products for sale and employees to build a closer bond with our clients and prospects and ensure repeat traffic to the site for a captive audience. * Increased brand awareness through networking, direct marketing, advertising and social media. * Strategize with sales reps on best places to direct market for highest return on investment.* Created statistic system to track response rates for weekly and monthly direct marketing campaigns.* Designed and negotiated advertising in local newspaper business section.* Created business and marketing plan for sales and growth expectations for the current and subsequent five years forward.Social Media, Communication, Promotion and Advertisement, New Prospect and Services Coordinator, Brand Development, Website Traffic Growth, Developing Brand Strategy and Statistics Systems.

NAWBO: inspires and empowers women business owners and promotes and supports the growth of women-owned businesses.* As part of the Membership Committee I welcomed new members to the organization, helped them understand what benefits of the organization that would fit best with their needs and created a bond in making new members feel welcomed.* Presented "Perceived Indifference" at one of the largest attended Power Lunches in recent history.

Team Manager 2007-2008 & 2009-2010* Reduced parent out of pocket costs by developing and selling out both years, a multi-tiered sponsorship program for outside businesses to support the team and the various costs associated.* Increased communication and reduced parent complaints by creating and publishing annual budget with costs expected to incur, sponsorships received and collected monthly parent dues.* Organized and ordered all custom team apparel, received and purchased team ice time, special events such as banquets and Amerks hockey ice, additional fundraisers for families who wanted and needed to participate and tournament and hotel registrations.

* Increased productivity while reducing costs by implementing a strategic refueling plan.* Organized office documentation to adhere to industry regulations which reduced number of non-conformances during federal, state and private audits.* Designed and created general company brochures to use with bid processes.* Managed accounts payables, receivables, billing, collections, taxes - sales (including QEZE) and highway, credit applications, daily bank deposits, application of customer payments, monthly customer statements and lines of credit for several organizations, including mutually agreed upon payment terms.

* Counseled clients with specific constraints resulting in best solutions to their particular needs.* Successfully persuaded current clients to view related inventory and offered incentives where appropriate.* Analyzed competitive inventory and sales for clients resulting in smart purchases. - Negotiated sales up to $500,000 on behalf of clients.* Increased personal brand awareness through self-designed brochures, website copy writing, direct mail and networking.

* Rochester Top 100 company!*Increased main sales channel of tri-annual catalog from 28 to 132 pages within four years. *Built and increased brand awareness through sponsorship and personally representing the company at regional and national events with speaking engagements, vendor booths, branded prizes and giveaways.*Improved sales and customer satisfaction by redesigning, with outside vendor, and creating online shopping cart with interactive LiveChat functionality.*Ensured products were cutting edge and addressing market needs through competitive analysis, working with and finding new vendors and product development that was often duplicated within the industry. *Increased profits and entered niche market by negotiating with major national industry magazine for annual advertisements, regional/national organizations for sponsorships and national youth organization as the official and only place to purchase uniforms and shoes. *Conducted market research with onsite focus groups at regional and national events and surveys.*Strategic consulting, with company brand, personality and logo along with sales processes, procedures and outside representatives.*Editor and copy writer of both print and website catalogs with over 500 products and advertisements in industry periodical and sponsorship programs.*Creative Director coordinating two annual catalogs with an additional third mailing within a budget of $300,000; including: photo shoot coordinator hiring and working with outside vendors (photographers, graphic designers, website designers, printers, hair & make-up stylists, product vendors, modeling agencies & conducting model search for local talent); scheduling a normal five day photo shot within three days; creating look & feel of each catalog page with product placement in coordination of expected product growth, ease of ordering & past ordering outcomes; purchase & purge of new & existing mailing lists; on-site press checks.